Society today has become accustomed to dining out. It has become a large part of British culture according to a survey carried out by Mintel entitled ‘Evening Eating Habits in the UK’ (2005). Dining out at ethnically themed restaurants and takeaways has increased in recent years due to many different economic, social, and cultural forces. These forces vary from the presence of a more affluent society with higher expendable incomes to the increased ability to travel to exotic far away places around the world creating a consumer want for recreation in the UK of their holiday experiences which include dining out. The report also highlighted the fact that 75% of the eating out market is dominated by those eating out in the evening which …show more content…
For an ethnically themed restaurant or takeaway to make the most of these motives they should be aware they are around them and attempt to emphasize said factors within their personalized marketing mix. It is suggested by the author that this can be achieved with simple marketing ploys such as 2 course lunch menus, or a drink and a main course at a set price.. By strategically placing the offers where the consumer will see them is more likely to attract them to try the service that is provided, and possibly provide return custom when the special offers are not available and they will choose from the full price menu instead. It is suggested by the author that this form of marketing can be applied anthropologically as the consumer will not only judge the food outlet based on the price but also on how that price fits in with the image of the food product and its connection to the time and culture it represents. A good example of strategic marketing for ethnic food is that of ‘China Town’ in London, many of the restaurants offer all you can eat buffets at low prices, and set menus that will attract many types of customers from those people wanting a quick lunch away from the office to tourists who have been attracted by the hearsay and theme of such a place (Anon, 2007). 60,000 Chinese people of diverse origins live in London there is a large network of Chinese schools and charity based community centres that offer support so that a
Australian food, before the different cultures started to integrate into the country, were simple home cooked meals such as, roast, mash with sausages, chicken parmi and more. With the influx of cultures during the 20th century into Australia, also came their traditions as well as their cultural foods. This investigation researches the impact that these cultures have had on the food and hospitality industry in Australia. This investigation is linked in with the area of study 4: sociocultural influences and focuses on the influence of Australia’s diverse cultures impacting the hospitality industry.
In an article written by Amy S. Choi entitled, “What Americans can Learn From Other Food Cultures,” Choi discusses food in ways that pertain to ones culture. Today, our younger generation has become less thankful for simple, traditional foods and more wanting of foods prepared in less traditional ways, almost as if, “the more outlandish the better.” Choi mentioned in her article that, “those slightly younger have been the beneficiaries of the restaurant culture exploding in Shanghai” (Choi, Amy. “What Americans Can Learn From Other Food Cultures.” Ideastedcom. 18 Dec. 2014. Web. 17 June 2015) being from America I agree with her statement. Food in many cultures has become a status symbol; I believe that dining in expensive restaurants that serve
In Beijing, McDonald’s was like leisure time for people. For example, people could relax, chat, read, enjoy the music, and celebrate the birthdays in McDonald’s in Beijing (Yan, 72). McDonald’s in Beijing provided friendly environment and moderate place for middle-class people. When people went to McDonald’s, they were getting American culture experience that they had never been before. In Beijing, when customers entered the McDonald’s, they could see the kitchen and how their service works which is different to American culture. In addition, Beijing culture has been changed because of the familiar and peaceful place that McDonald’s provide for their customers. McDonald’s made favorite for young couples “because the eating environment is considered romantic and comfortable” (Watson 50). Also, McDonald’s was children favorite place like in American culture because kids could play and eat at the same time. Even they had receptionist whose responsibility were “to establish long-term friendships with children and other customers who frequent the restaurant” (Watson 61). McDonald’s in Beijing became most favorite placed for people because of affordable restaurant and friendly
This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an
Sociocultural factors influence and restrict consumption ideas, needs, desires and purchase behavior. People from different countries and different regions have different life patterns and different sociocultures. These differences directly influence the products that industries want to produce because people may even have different attitudes and value toward the same product due to different sociocultural factors. With the rapid development of modern society and the continuous improvement of living standards, the degree of attention paid to health has increased. “Franchise businesses continue to pay close attention to their customers' need for convenience, new flavors and, yes,
Drive around any reasonably sized town in America, and there will likely be a fast food restaurant. However, it is also probable that there be restaurants lining the streets too. In the short essay “Don’t Blame the Eater” by David Zinczenko, the author argues that it is difficult to find economical and convenient alternatives to fast-food restaurants. Conversely, grocery stores and sit down restaurants are widespread, providing customers with healthy choices. Grocery stores provide a wide array of healthy foods and ingredients to prepare a meal with. Fortunately, many restaurants will have nutritious options for health conscious individuals. While some may find it challenging to ignore the conveniences of fast-food restaurants, it takes very
Growing up as an American, you’re probably use to dinner being the biggest meal of the day. Fast food and restaurants being the main source of meals for you and your family.
The purpose of this project is to compare the lunch menu in two different regions to see if they follow current nutritional guidelines and how they can be improved. We will also look at potential regional differences that may make following the guidelines more challenging as well as other potential barriers we may encounter.
In this essay, I am going to deliver a wider understanding of globalisation through the study of a fast food restaurant, subway to be precise. I am focusing on a branch of the restaurant in Bradford, paying attention to the sorts of customers who patronise it as well as the staff who
This paper will discuss the multifaceted relationships among food, and culture. I will be looking at the relationships people have with food, and explore how this relationship reveals information about them. Their food choices of individuals and groups, can reveal their ideals, likes and dislikes. Food choices tell the stories of where people have travelled and who they have met along the way.
Thus, Chipotle must find a way to differentiate itself from other western restaurant chains, while integrating itself into the Chinese culture. It can use its capital and reputation for using local and sustainable ingredients to build a strong brand—a core competency that will give it a competitive advantage in the Chinese market. In a large, international city like Shanghai, local street food is cheap, but people will still want to dine at higher-end western restaurants because of that entails a higher status (Maxfield,
Food is very much a part of pop culture, and the beliefs, practices, and trends in a culture affect its eating practices. Pop culture includes the ideas and objects generated by a society, including foods, and other systems, as well as the impact of these ideas and objects on society. For example, Mcdonald's is another of the thousands of fast food chains that populate our cities though they often use the term “popular culture” only to refer to media forms. Their popularity has also increased internationally. Although all humans need food to survive, people's food habits and how they obtain, prepare, and consume food, are the result of learned behaviors. Mcdonald’s, like other food chains, has made an effort to ‘localize’ its products so that they will be more successful in each different cultural context. These collective behaviors, as well as the values and attitudes they reflect, come to represent a group’s pop culture.
To owner, Rocky Aoki and his team, their understanding on consumer patterns became their advantage; the consumer’s distrust of exotic food and their enjoyment of eating in exotic surroundings, and the customer’s interest in watching their food cooked. Though unique, this system allows the business for greater control on the flow and options given to the customer.
The restaurant intends to sell fresh Asian foods, beer, fruit drinks, wines, and others. The competitive advantage of the products provided by Asian Spicy Food relies on the combination of dishes in the menu and on their originality. The restaurant's cooks will be selected based on their experience and creativity. This is because the owner of the restaurant intends to develop a business in this industry based on original products, different from those of competitors, but while maintaining traditional principles of the Asian cuisine. Asian Spicy Food will be
The paper presents an analysis of the different factors influencing the restaurant industry and how these factors increase or decrease the demand for such services. The hypothesis that will be examined is that the performance of restaurants is mostly based on the type of food chosen by customers when they decide to go out for dinner, lunch, breakfast, or simply for a snack. What type of food refers mainly the nationality or concept of the food, (traditional American, Italian, Indian, Latin, or from any other type of culture). This factor is important because when customers go out to for dinner; they decide what to eat before deciding where to eat. That is why this factor is considerably important according to the hypothesis.