Current Market Conditions Competitive Analysis
ECO 365
Current Market Conditions Competitive Analysis
Chatter Box is a Cell phone Manufacturer, which has been in business since 1990. Our company has stayed in business so long because of the ability to provide customers with reliable and durable products. We have not had many issues keeping up with the advances in technology; however, recent research has shown us that the competition for cell phone is growing every day. We have also found through extensive research that more customers are moving away from computers and laptops and moving toward wireless, easier to carry tablets. Therefore, Chatter Box has come up our own version of the tablet; we expect our product to do very well
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Just like the generation taught to complete math problems with calculators instead of using their head or ABACUS like their parents. Schools are the biggest potential buyers because they are using the Internet to move into the new technological world. Younger children, even at the kindergarten level are learning on computers, so to maintain the attention of the students schools are potential buyers who will buy in bulk. If schools buy in bulk to use for their staff and students, the students will go home and ask to buy a personal tablet for the home, instead of a computer. Many school districts are trying to go wireless with their schools they want the mobility that tablets will allow a computer lab to be more accessible to their students.
One issue Chatter Box believes could affect the competiveness of our tablet compared to the tablet produced by Apple is the loyal fan base that the company has for their products. Apple has a loyal backing therefore, their fans pay a high price for the tablet. We believe there could be some opportunity to take advantage of Apples higher prices, and this will help us sell more tablets.
The demand for tablets and their uses for online shopping are increasing fast. Tablet users tend to spend more money when they shop online from their tablet. Data came out in early 2012 that stated that tablet shoppers spend 50% more than
According to MarketLine, the world online retail market expanded by almost 18% in 2010 and is predicted to reach close to $435 billion in sales. The market is expected to reach a 90% growth by 2015 and exceed $827 billion in sales. Listed in an article “Ecommerce Growth Statistics”, the average amount spent by each consumer is expected to rise from $1,207 per year to $1,738 per person by 2016. That is a significant increase. That shows that people prefer to shop online than going to the actual store in today’s society. Shoppers will spend on an average of $327 billion online shopping in 2016, which is about 45% from $226 billion in 2012. It is very evident that consumers will drive ecommerce into the future; especially e-retail. In just a few years, purchases online will be more profitable than ever, with others products and services available to purchase such as mobile and social allowing consumers to shop to their convenience. For retailers and
This paper will give a short history and descriptions of Apple’s I Pad minicomputer. It will also give factors that affect demand, supply, and equilibrium prices in the market. Issues that Apple faces that affect its competitiveness will also be addressed. Lastly, this paper will identify the long term profitability of the iPad including, price elasticity of demand, technological innovation, and cost structure.
The opportunities that afford us are enormous! This is the first product on the market and since this is a technology society, it will create excitement in our culture. The purpose of this product is to provide a more convenient product for parents to help in transporting the child from place to place in a safe manner. The car can be operated while the parent is driving the by the car seat remote control. The
The age at which schools choose to hand out technology is very important to students ability to learn in the future. If we supply elementary students with technology it is like giving them ”the fanciest scuba gear on the market- but if these kids don’t know how to swim, and fitting them out with scuba gear isn’t just useless, it's irresponsible; they’ll drown“(Source E). Young
Huges, N. (2011). Schools expect to have more iPads than computers in next 5 years. Retrieved
In 2010, in reaction to rumors of a 7-inch tablets being introduced into the market, Steve Jobs simply said, “7-inch tablets are tweeners: too big to compete with a Smartphone and too small to compete with the iPad” (Chen, 2010). While Apple has stayed true to this, many tablet manufacturers have introduced tablets smaller than the iPad, and they are having success. Samsung has introduced the Galaxy Tab, which is generally just 7 inches, although it also comes in a 10.1 inch version. flouting into a market with so many sellers is easy, but success is not guaranteed. One must look at the firm considered to offer the most competition,
World Of Warcraft derives from the Warcraft series developed by Blizzard Entertainment. World Of Warcraft has been one of the leading multiple player online-based games on the market for years since its initial release. The game maintains a high level of subscriptions that cost a fixed rate of $15 per month. The game itself once controlled over 50% of the multiple player market shares in 2006 for the western region. Subscriptions have reached more than five million by 2006 and exceeded 10 million subscribers for a 2nd time by the end of 2012. Subscriptions for this game have even exceeded 14 million in year 2009. At
The biggest problem with today’s education is how rapid technology is advancing. So rapid, in fact, that schools are attempting to keep up, but are sadly falling short. Teachers are being required to incorporate new technology into their everyday methods of teaching. The use of IPads or laptops in classrooms can be helpful to both teachers and students(edreform online classes)”. If a teacher is not overly familiar with the new devices, then the students will lose what little time they have to learn. As a teacher is attempting to fix technical problems in one class, the class that has a tech savvy teacher will be advancing far ahead. On the other hand, if a classroom is full of students who are very unfamiliar with the technology will have to be taught how to operate it, which wastes valuable time. In today’s society technology usage is so much more widespread than it was just five years ago. The new toys can allow schools to broaden their curriculum. Since most work can be done on a single device, kids can work at their own pace and potentially reach heights they could never reach with book, pen, and paper. The benefits of this new tech greatly outweigh the downsides. The biggest problem with technology in classrooms is their lack of use. So few schools have jumped on board with these programs, and therefore are holding their kids back. These products are readily available, but “the use of new technology
In conclusion, Sodexo is reshaping its industry globally. This analysis shows everything that Sodexo represents such as the history, how they affect the market such as demand, supply, prices, etc. and issues that the company has faced and possibly will face in the near future, along with what Sodexo could do to fix the problems and increase the revenue of the company. This report includes all of these things to inform what Sodexo is and what it could potentially do in the
The word “Marketing” refers to an activity that is strategically concerned with the management of relationship among an organization and environment. Environment could be described as an internal and external condition to an organization. Internal Environment consists of situational factors that are present within the organizational boundaries whereas external environment consists of any factors or conditions that are not under the control of an organization. Internal Environment creates strengths or weaknesses for a firm, however external environment may create opportunities or threats. Over the past some years, a significant change in external environment has been happened. In
The Internet has changed the way we do virtually everything, including the way we shop. However, shopping is not the only thing that has changed. In the last decade we have changed the way, we apply for loans, study, and even plan a vacation. Doing any of these things would have been impossible a few decades ago. At present, online banking, paying bills, ordering new services, and shopping online have become part of our daily lives. Traditional brick-and-mortar stores have been around much longer than online stores, but we cannot deny that online shopping is giving the traditional stores competition. Many consumers still choose to shop at regular brick-and-mortar stores because they like to see and
Retail businesses and other small businesses have seen a huge drop in sales due to the convenience and simplicity of shopping online when and where the customer wants too. According to Market Line’s 2015 Industry Profile, Table 4 and Figure 4 show the expected percent of the retail sector value to grow 10.5% by the year 2019 and to reach a projection of 574.5 million dollars. (Market Line) The retail businesses and other small businesses see less shopping traffic and therefore have slower days especially during times such as Christmas. Many people question if whether they should face the hassle of fighting others for items when it’s already in the convenience of their hands. Many online stores offer phone applications linked to their stores for both Apple and Android users that allow the customers to purchase an item with the click of a button. As technology continues to improve, so will the online shopping industry.
Apple operates with fierce competition in the consumer electronics segment which comes in many different forms. There are a large number of competitors in the different market niches who offer many similar products. Furthermore, many of these competitors' products are priced much less than an Apple branded products. Just as soon as Apple releases a new product, major companies begin imitating it immediately. In the personal computer industry, market pressure is continuously being exerted from such companies such as IBM, Dell, HP, and Toshiba (Wildstrom, 2009). Furthermore, with its flagship product the IPhone, Apple competes with companies like HTC, Palm, Blackberry, and Motorola (Wortham, 2011). Apple has had significant success despite the competitive environment because Apple commands a brand loyalty and dedication to innovation that few companies have ever achieved.
According to Pew Research Center of Internet, Science, and Technology “ Today, 68% of U.S. adults own a smartphone, up from 35% in 2011, and tablet computer ownership has edged up to 45% among adults.” They also say “ 86% of those ages 18-26 have smartphones and 73% of teens have or have access to smartphones.” fIn the last decade the use of technology has grown tremendously and has now reached our schools. Computer labs have been in schools since the early seventies computers began to make themselves known in the education field when schools began having computer labs for reading test and essays. Since then most schools have a computer or each student to take notes on or study with, or whatever they
Some businesses like Amazon and EBay have felt the huge impact of m-commerce. Though for most retail companies, sales via mobile devices is still a small fraction of total sales. When looking at the world as a whole, the potential for m-commerce is astounding. A lot of retailers are seeing increased sales via mobile devices with a larger percentage of those sales coming from tablets and less from Smartphones. M-commerce currently accounts for over 11% of all e-commerce sales and theses figure are still rising.