D1- Evaluate the Effectiveness of the Use of Techniques in Marketing Products in One Organisation

1466 Words Feb 27th, 2013 6 Pages
I will evaluate the effectiveness of the marketing techniques used by Cadbury. Overall the marketing techniques used by Cadbury have worked out extremely well, for every technique used, Cadbury have come out successful, they have made millions in profit. They continue to make lots of new products and gain more and more customers at the same time.

Where Cadbury has used the marketing strategy of branding they have been massively successful, their logo is iconic, it is recognised worldwide, it is most recognised in the U.K this is more than likely due to the fact that Cadbury originates from the U.K, so it advertised more. The logo has been around for many decades now it has weaved its way into people's perception of what chocolate is,
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Cadbury do not use the marketing strategy of relationship, they know that no relationship is needed for customers, one person might not buy the chocolate bar but Cadbury's knows that they are thr big that another person will come along and purchase it, so I cannot evaluate Cadbury's use of relationship as a strategy as they don't use it. The only way Cadbury could improve when it comes to branding is making their slogan more well known other than that, they are a perfect example of how a business should brand itself.

Cadbury's use of the marketing strategy that is market penetration is very good, they always have some sort of promotion on, whether that's reducing the price or offering them a prize. When offering the customer a prize they become enticed, they become determined to win the competition, so they'll purchase many bars of chocolate until they win or until they've spent a substantial amount of money, with them buying more bars of chocolate, Cadbury makes a lot more money, this would be considered effective as it has made them a massive amount of money. Cadbury have created some of the most iconic T.V advertisements ever, they created an advert
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