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Database Management And Information Structure Essay

Decent Essays

A customized website:
As a new business it is essential for us to make an identity in the market and since there already are a few competitors using clone scripts on their websites, which is a generic web platform. Our focus is to invest in a customized web-ordering platform, which will help us build a unique identity and give us originality. It will be a good start to kick off with a unique, secure and a feature rich website that gets people to trust you.

Social media friendly and SEO:
Database management and information structure on our website will be built very strong with our web development team so that any search engine giving us more visibility can easily read our data. Our competitors, both Food ninja and Menu log are currently using a flash based platform, which is not a right extension for SEO, as the SEO cannot identify a flash platform. This is going to give us a strong strategic upper hand in reaching out to people by having more visibility.

Creating a larger database:
We will be creating an exhaustive database of restaurants in wellington by partnering with them, even the ones who are not keen, we will work on a temporary strategic alliance to show them our reach and eventually get them on board permanently and get them to generate business from our website. By this we will be getting a full-fledged menu of each restaurant with their contact details. For this we will also be requiring a huge web space and that will be worked out with our web development

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