Database Marketing : A Marketing Strategy

1. What are the objectives of the various Database marketing (DBM) programs and are they working?

Recently, my work has been adjusting to the recent buy out of my company and I have been working with the program specialists to convert out data. This week’s information started to look familiar and then it hit me, the database management system I have been watching the programmer use was written in SQL. This information seems pretty straight forward, but we will see how well I do on the assignment this week. I also learned this week, that the way Amazon can customizes a person shopping experience is through data mining. SQL is a great way to organize information. SQL queries are excellent for sorting out and bringing up the information that is needed. Pulling up customers contact information based on a geographic location can be important if a company needs to update them on a new law that passed in the state. SQL language simplifies marketing research for marketers. As we went over the data mining example with Amazon, this is a great way to promote products. Not only does Amazon do this type of data mining but almost every other online shopping site uses data mining as well. The other day I purchased some new cleaning supplies on jet.com. when I got to the checkout link, there was a section that suggested items. Because I am new to healthier cleaning options, I clicked on these options so I could check out what other brands had to

Customer Relationship Management (CRM) software can help VTBC manage customer data to determine buying habits, coordinate its marketing strategy, forecast product sales, and interact quickly with customers. Vermont Teddy Bear Company’s marketing strategy is aimed at gift sales for Valentine’s Day, Mother’s Day, and Christmas. Their marketing strategy is ineffective during off peak times. Vermont Teddy Bear Company needs conduct market research and revise their marketing campaign to capture a broader customer base than just holiday gift shoppers. There is a need for a data warehouse to store the collected data and for data mining. Data mining can provide information on customer buying habits, trends and target potential

Customer data is almost as valuable as the currency exchanged for goods and services in business and many experts believe that customer data is the currency of choice for many business segments (Bridgwater, 2013). Having context, or gaining business insight as it is described by Bridgwater, around what the customer data means is when this data is most valuable and that is where some of the challenges line-up for managing this data as valuable currency.

How does Harrah’s integrate the various elements of its marketing strategy to deliver more than the results of Data Base marketing?

The purpose of this study is to determine the benefits and challenges of collecting consumer data. Collecting consumer data has become increasingly popular for many businesses. Its main purpose is simply to give a business a strategic advantage over their competitors. But how is this possible and why do businesses rely on consumer data as a source for competitive advantage? Even though there are many methods that can be used to create a competitive advantage over the competition within an industry, collecting consumer data has been proven to be one of the most efficient and successful techniques. The purpose of this research project is also to analyze how companies put consumer data to use and how companies benefit from collecting consumer information. Ultimately, the goal is to understand the benefits of collecting consumer data, the challenges companies face when attempting to collect consumer data, and understanding the purpose of collecting this data in order to create a strategic advantage over competitors within the same industry.

The system is created through an understanding of the information needs of marketing management. It is available to supply information when, where and how the manager requires it. Data is taken from the marketing environment and

In this paper the writer will seek to respond to the questions designated for both scenarios. This paper will list typical fields for each type of data. Provide an example of two relationships that you need to track. This paper will also answer the questions of: Do you need a database system? If not, can Excel® handle the data and the output? What are the advantages and disadvantages? Would you use a personal database or an enterprise database? Explain your answer. Would a decision support system (DSS) be helpful? Explain your answer.

Marketing refers to sales in terms of planning, pricing and promoting goods and services (Baltzan, 2011). The focus of this department is how to supply the consumers with the product at hand, which requires the use of transactional data. In order to make the product accessible to customers, it is essential that the marketing department promotes the service and advertises the AMC store as well as their product (Baltzan, 2011). Marketing is a crucial part of the information system, because the sales affect what the company needs in terms of production and manufacturing. The better the marketing strategy, the higher the sales will be, leading to a greater supply of products in the store.

This technology is applicable to any industry that is suitable, such as the food preparation and delivery businesses, travel-related businesses, event tickets, and university class reservations. It can also be integrated with other technologies, such as online payment, auto reminder, and online ordering items. It stores all the past and current information from both the consumers and businesses where both entities can access it as well.

Second is to strengthen information communication with clients. (Magdy, 2009) Using corporation internet data base to store plenty of realistic and potential client data, in which way to assure supply clients with the demanding products and service. At the same time, with the help of internet data base, corporations can analysis satisfaction degree and purchasing conditions, finding a way to solve problems timely.

In an effort to rise to the customers’ expectations of superior customer service, a cross reference customer data base should be implemented with shared information. A possible color coded system that would enable the airline agents and attendance as to the customers amount of travel is it a business trip or leisure, main time of travel per year etc. All of this gathered customer data base information would be beneficial if multiple parties throughout the airline had access to in in order to follow up on any and all concerns of customer needs and specifications.

Operation of the CLASS database which keep track of all 800,000 customers and their preferences

In today’s business world, it is evident that there is a potentially hidden opportunity in an organization’s rich and diverse customer data. The telecom industry in which our organization operates in, owns a great deal of customer data that portray customer buying behavior daily. This customer data provides a source of insight and a new opportunity for generating revenue, which any organization would want to pursue. To understand how data can transform into revenues, we must first understand why an organization should monetize their data.

We outlined a additional complete definition of CRM as a data-driven strategy that utilizes structure information and technology so as to alter proactive and profitable long-run relationships with customers. It integrates the employment of data management, knowledge reposting, and data processing technologies to alter organizations to create selections concerning, among alternative things, product offerings, selling methods, and client interactions. apparently, repeat customers will generate over doubly the maximum amount gross financial gain as new