The, An Italian Automobile Maker Essay

Over 17 million cars and trucks are sold around the world every year. Amongst the plethora of car companies aiming to convince shoppers that their car is paramount, marketing teams ought to go the extra mile. By developing a persuading advertisement, companies are more likely to sell their products. On February 6, 2011, Volkswagen aired a Superbowl commercial for the first time in over ten years. This commercial would be one that awakens the inner child of millions. By employing pathos, ethos, and logos rhetoric techniques, Volkswagen is able to appeal to consumers in order to sell their new car.

Being in a spiralling economy, the automobile industry must step up their games to produce attractive advertisements. Creativity is crucial to attract potential buyers and gain more sales. To target specific prospects through ads, the automobile industry usually apply rhetoric concepts to enhance their product’s appeal in every way, and not just purely on the automobile designs. As men are the main target audience, car ads are usually being advertised as appealing and dangerous. Nevertheless, there are other important aspects to be highlighted as well, which can be perfectly marketed with certain rhetoric aspects. Although automobile ads always target the male audience, the industry also understands how partners or family can influence in purchase

In the article Demographics, Mega Media Marketing reported that approximately 6,544,000 men and 780,000 women get their hands on a copy of Motor Trend annually. Factually, more men are captivated by cars than women, which can be seen in the prior statistics. It’s only logical that Dodge would place an ad for the Challenger in a magazine that men worship instead of Seventeen Magazine. A subscription to Motor Trend can range anywhere from 12 issues for 10 dollars to 24 issues for 18 dollars (Subscribe). If an individual can afford the fee for the magazine, then he or she must have some form of disposable income. Also, individuals with a large amount of disposable income tend to be content and act in a more patriotic manner. Middle to upper-class men with a love for American cars seem to be the target audience that Dodge successfully

<br>Ford appears to have made a successful effort in reaching its target audience in this advertisement. Not only did they appeal to at least three of the basic needs men tend to express, but it also opened the door for future advertisements to further explain other benefits of owning such a truck

The commercial presents a direct argument situation. The events of the commercial do not provide much backing information about how the car runs or what extra special features the car has; it only provides an emotional and uplifting short story to force the audience into believing in the reliability of the car. By juxtaposing the car with something that most of the general population connects with, the audience will more than likely feel persuaded into believing in the product. This particular discourse assumes the audience’s emotional connection with pets or familial relationships and lays out the reasoning as to why the audience needs that particular car. Through the presentation of the central claim, the commercial, effectively yet simply, portrays the argument in a way that leads the audience to feel a certain way.

Advertisements have been used over hundreds of years with the goal of persuading their viewers to obey their message. Ads have become ubiquitous in our lives, from magazines pages to the sides of buses, each trying in various ways to convince the consumer that they need to purchase the specific product. This year, Honda released a commercial for the 2016 Civic that displays the car driving out of the designer’s brain with the flow of his imagination. It contains no dialogue and ends with the written words, “Direct from our imagination”. The advertisement for the Civic uses aspects of appealing to positive emotion, source credibility and appealing to broad cultural values to effectively persuade young first-time car buyers to purchase their

For years people have thought that Americans were buying more American-made cars than other brands. But now the truth has come up, Americans are buying more foreign-built cars than ever. For example, more people prefer a Toyota or a Honda over a Chevy or Ford now. According to the American Consumer Satisfaction Index, Lexus, Toyota and Cadillac shared the top spot in consumer satisfaction (“U.S. buyers prefer” 1). Still, many Americans prefer foreign-built cars over American made cars because foreign-built cars offer better reliability and longevity, better fuel mileage, and better performance on the roads.

What is it about an advertisement that makes people want to purchase that item? Could it be the idea of showing it off, personal attraction, or utilizing it in everyday life? The advertisement I chose to analyze does absolutely stunning in doing all three and more. The Mercedes ad of the red SL class car gives off a romantic look due to the color of the car and the caption on the left; and a rough and powerful look at the same time from the rigid mountainous background. The images looks extremely realistic, like every detail of it was picked up by a high tech camera. The main focus of the image is the front of the car closest to the foreground, with it going out towards the other parts making it one elegant picture. Ethos, Pathos, and logos play a major role in this ad to appeal to the audiences senses and attract the viewers the ad is aimed towards. This ad does marvelous in using rhetorical techniques to appeal to the viewer and persuade them to purchase this car.

Essence Magazine, read predominantly by African Americans, has a slogan of “Fierce, Fun, and Fashionable,” advocating African American empowerment. As readers flip through this magazine, they will notice a plethora of advertisements ranging from car to fashion to makeup. The Lincoln Motor company, a corporation with a luxurious reputation, advertises the 2017 MKZ and develops affluence and a successful ambiance in the aid. This ambiance is used in order to appeal to wealthy African American women, wishing to safeguard their success. Lincoln creates this atmosphere with the juxtaposition between model the car, the attire of the young African American women as well as the diction and word ascetics. This ad was created to persuade the audience

So in order to change people's viewpoint and attitude on this not so pretty car, an advertising campaign was developed.

When analysing all of the advertising around us, sometimes we don’t look at what the true message of a commercial really is. We live in a world that is controlled by mass media and because of this advertisers are trying harder each year to outdo themselves and their competitors. Rhetors use techniques in their advertisements such as fantasies or surrealism to catch the attention of their audience. Companies like Audi pour millions of dollars into their marketing teams to make sure their cars look the best and attract consumers. Commercials that are shown on television today are great examples of rhetorical artifacts because of the many techniques being exercised by the rhetor. Analyzing this through the lens of rhetorical

1. According to a major economics consulting firms, Fiat`s ¨South American operations are the jewel in the Italian company`s global operations¨. Fiat has plants in Brazil and Argentina, and Brazil is the biggest market, well ahead of its home-country market. In 2011, with the Chrysler venture taking up more and more of the firm`s attention – and as European sales suffered a steep decline – rumors began to circulate that Marchionne might move Fiat headquarters from Italy to the United States. Discuss Fiat´s takeover of Chrysler as part of strategy to transform itself from international business into a multinational or global business

Subaru Canada is selling a new type of car advertisement which shows deviance to societal norms by changing the image of what people think is sexy. Sex sells is a long standing phrase that can be used to define the advertising industry and before this commercial was released many manufacturers marketed “sexy” car advertisements using Sports Illustrated swimsuit models or models of a similar stature. Subaru in lieu of the sexy bikini models has chosen to express their individuality by chosen a cultural representation to poke fun at traditional advertising.

Since the development of the steam engine people had been interested in creating self-powered vehicles, this manifested during the industrial revolution as the train. However, as time went on people became interested in creating a vehicle that wasn’t confined to tracks. The earliest attempts were moderately successful but served little practical purpose. Automobiles first began to truly spread with the invention of the electric motor which created cheaper, more powerful, and safer automobiles. Still the automobile still had numerous problems and were mainly in the hands of the rich. It was the development of the internal combustion engine and the assembly line that was truly able to create a practical vehicle that could be used by all and

In the beginning, man’s only form of transportation was his own feet. Later, to comfort his journey on foot, was the invention of footwear. Through envy of the speed of other animals he would learn to tame these animals. People who live in the desert ride atop camels. The people who live in the frigid climates travel by dogs. Some people from places like India ride elephants. But the must widely used form of transportation by animal power was by horse. Man would soon develop boats and ships to travel long distances over water and time would flow like the rivers and hundreds of years later, in the late 1700s steam power became the new craze. Steam power got the wheels turning amongst many inventors who