Coca Cola
Coca Cola is one of the biggest beverage organizations in its industry. Coca Cola manufactures and distributes, and markets their products. Coca Cola was invented on May 1886 by John Stith Pemberton in Jacob’s pharmacy in Atlanta, GA (Coca Cola, 2009). The name for the company was suggested by his bookkeeper Frank Robinson.
The Coca Cola is a globalized company and has business practices put in place that are built on simplicity and solidity. The Coca-Cola Company and its network of bottlers include the most sophisticated and all-encompassing production and distribution system in the world (Coca Cola, 2009). That system is devoted to people working long and hard to sell the products that Coca-Cola creates.
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Coca Cola and Procter & Gamble work hard to create a work environment that is inclusionary for every one of their associates as part of the globalization process. “Globalization describes the accelerating links between nations and people in a world system connected economically, politically, and by modern media and transportation.” (Kottak & Kozaitis, 2003). Both companies have diversity programs in place to train their employees and keep them stay focused on what the company’s philosophy follows.
Coca Cola and Procter & Gamble have practiced multiculturalism because they operate out of many countries. “Multiculturalism pervades the worlds of work, politics, public service, and personal relations. We confront elements of MC as we work, vote, socialize, and watch television” (Kottak & Kozaitis, 2003, pg 50). It very important for the people who chose to be employed by these companies understands the importance of cultural diversity to them. The companies target all races in their efforts to show the world their multiculturalism.
References
Kottak, C. P. & Kozaitis, K. A. (2003). On being different: Diversity and multiculturalism in the
North American mainstream (2nd ed.). Boston: McGraw-Hill.
Proctor & Gamble, 2010. Retrieved on July 1, 2010 from
The Coca-Cola Company is one of the best known brands in the world because of their commitment and effective marketing strategies. The company understands their target markets and the logistics required to have their products reach their customers across the world. The Coca-Cola Company uses an efficient, extensive network of distributors to reach retailers, and ultimately, their consumers, making their products available when and where customers want them.
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. Coca Cola was invented in May 1886 by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson.
Coca-Cola was invented by Dr John Stith Pemberton and first went on sale at Jacob’s Pharmacy in Atlanta, Georgia and these days Coca-Cola is the world’s most favourite and most profitable drink from 1886.
Coca-Cola has been in existence since 1886. It began in downtown Georgia, by Dr. John S. Pemberton, a pharmacist. His partner Frank M Robinson, who also worked as his bookkeeper was the one who named it as well as the distinct design that is still used today. Coca-Cola has gone on to become the number 1 selling drink globally. (Coca-Cola Company, 2012)
The first company that conducted its operation in the soft drink industry was Coca-Cola. They brought a new revolution in the history of the world. Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. Coca-Cola invented in May 1886 by Dr. John S. Pemberton in Atlanta, Georgia. The name 'Coca-Cola ' was suggested by Dr. Pemberton 's bookkeeper, Frank Robinson. He kept the name Coca-Cola in the flowing script that is famous today. Coca-Cola was first sold at a soda fountain by mixing Coca-Cola syrup with carbonated soda in Jacob 's Pharmacy in Atlanta by Willis Venable. During the first year, sales of Coca-Cola averaged nine drinks a day, adding up to total
Coca Cola is bestselling soft drink in the world. It has introduces various product like sports drink, water, juices, sparkling beverages and energy drinks. It has gone through several innovations from products to packaging. In May 1886 Coca Cola was invented by Dr. John Pemberton, a pharmacist from Atlanta, Georgia, registered trademark in US as Coke since 1944. Company sells its product at gas station, supermarket, vending machines and at most fast food restaurants like Mc Donald and Subway. Its widely availability has made its customer’s first choice leading to brand loyalty.
Coca-Cola is a carbonated soft drink and it was created by a pharmacist named Dr. John Pemberton in Atlanta, Georgia in 1886. Originally, it is intended to be a patent medicine. According to the study of inter-brand’s best global in 2015, Coca-Cola was the world 's third most valuable brand. Coca-Cola’s advertising has significantly affected American culture, and it is frequently credited with inventing the modern image of Santa Claus as an old man
Most businesses will compete for the global platform. So promoting cultural diversity is no more of a legal issue but also a moral one as well and a business obligation. One benefit of managing cultural diversity in the work place is the direct impact on productivity and profits. If and when a company decides to invest in a diverse group of people, it’s the diverse work place ethnics, innovation and perspectives and innovations, experiences, and ideas invested in the business’s way of working.
Coca-Cola was invented by John Pemberton the Coca-Cola Company began in 1886. With more than 1.9 billion consumers a day, in more than 200 countries, Coca-Cola is dedicated to being the world’s largest beverage company by maintaining and gaining customers. Customer preference is a core value to coke. Coke has dedicated itself to meet the thirst needs of every customer. They engage with their customers at home, restaurants, sporting events. Almost everywhere customers go, they can find a coke product. They build their top line growth and capital efficiency through investment in FIFA World Cup, “Open Happiness” global campaign, and have many worldwide partners, increasing their business nearly 5% every year by creating a diverse customer base.
Multicultural workforces are becoming more prevalent in today's business environment. Businesses that make effective use of the talents of the workforce and value the differences that are present within it will certainly prosper under these conditions. Those employers who realize that diversity relates directly to the bottom line will continue to be successful. Companies must learn to lead, not simply manage their workers. Business will need to go beyond the needs and objectives of affirmative action and look at
Coca-Cola was created and established in Atlanta, Georgia in 1886 by Pharmacist, Dr. John S. Pemberton, Coke Started as a creative, new flavor of carbonated beverage. Mr. Pemberton set the foundation for a company which has become the most powerful and valuable beverage brand in the world. In 129 years of operation, starting with just a simple syrup, Coca-Cola transformed from a local Atlanta carbonated beverage to a publicly traded company with policies, initiatives and goals that impact individuals across the globe within over 200 countries. By owning
Coca-Cola Company is the world’s largest beverage company with almost 500 different types of brands, such as Coca-Cola, Diet Coke, Fanta, Sprite and etc… Coca-Cola is founded is Georgia 1886 by the pharmacist call Dr. John Smith. Dr John Smith caramel color liquid and carried out to the street with a jug. The drink was accepted by the customers and they commented this drink is special. So they sold it through the pharmacy for 5 cent per glass.
Coca-Cola was created in Atlanta Georgia by Dr. John Pemberton. He came across the idea when he had came back from fighting in the Civil War. He wanted something that would bring him commercial success. He first started selling his product at pharmacies and did not do so well in his first year of sales. This didn’t stop him to continue with selling his soft drink that later turned into a huge company.
It is said that, those firms that are more heterogeneous, are likely to attract best employees regardless of age, gender or ethnicity. Above all, firms that celebrate diversity, their work force is highly expected to be more committed to the employers because of the recognition and valuing of individual differences. To this context, cost associated with turnover and absenteeism will be reduced, Leopold, et al (2005). This implies that diversity can provide an organization with competitive advantage. For example a giant chemical firm DuPont, used input from African American work force to develop and successfully market agricultural products for small farmers in the South, Fred Luthans, (2011). It is reported that a multicultural team at DuPont enabled the firm to gain about forty five million Dollars in a new business worldwide. Coca cola is another truly world brand which is readily identified by consumers in virtually every country. With, this in mind, it can be agreed at a larger extent that diversity makes good business case.
The Coca cola company, found in 1886, was first created by an Atlanta pharmacist Dr. John S. Pemberton who started his coca cola selling with syrup. In 1899, the Coca-Cola Company began to produce bottling in the United States and bottling business for Coca-Cola develop across the ocean in 1906. Based on Interbrand’s study of best global brand in 2011, Coca-Cola was the world’s most valuable brand.(1) For now though, Coca-Cola is the world’s greatest brand and the biggest-selling in soft drink in history as well.