Demographic Factors Research

Decent Essays
Coca Cola
Coca Cola is one of the biggest beverage organizations in its industry. Coca Cola manufactures and distributes, and markets their products. Coca Cola was invented on May 1886 by John Stith Pemberton in Jacob’s pharmacy in Atlanta, GA (Coca Cola, 2009). The name for the company was suggested by his bookkeeper Frank Robinson.
The Coca Cola is a globalized company and has business practices put in place that are built on simplicity and solidity. The Coca-Cola Company and its network of bottlers include the most sophisticated and all-encompassing production and distribution system in the world (Coca Cola, 2009). That system is devoted to people working long and hard to sell the products that Coca-Cola creates.
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Coca Cola and Procter & Gamble work hard to create a work environment that is inclusionary for every one of their associates as part of the globalization process. “Globalization describes the accelerating links between nations and people in a world system connected economically, politically, and by modern media and transportation.” (Kottak & Kozaitis, 2003). Both companies have diversity programs in place to train their employees and keep them stay focused on what the company’s philosophy follows.
Coca Cola and Procter & Gamble have practiced multiculturalism because they operate out of many countries. “Multiculturalism pervades the worlds of work, politics, public service, and personal relations. We confront elements of MC as we work, vote, socialize, and watch television” (Kottak & Kozaitis, 2003, pg 50). It very important for the people who chose to be employed by these companies understands the importance of cultural diversity to them. The companies target all races in their efforts to show the world their multiculturalism.


Kottak, C. P. & Kozaitis, K. A. (2003). On being different: Diversity and multiculturalism in the

North American mainstream (2nd ed.). Boston: McGraw-Hill.

Proctor & Gamble, 2010. Retrieved on July 1, 2010 from
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