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Demographic Trends And Apple Watch

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Demographic Trends & Apple Watch Over the next 40 years, the United States will become older and more diverse. The population will still largely be White and Hispanic (US Census, 2012). “According to the projections, the population age 65 and older is expected to more than double between 2012 and 2060, from 43.1 million to 92.0 million. The older population would represent just over one in five U.S. residents by the end of the period, up from one in seven today. The increase in the number of the “oldest old” would be even more dramatic — those 85 and older are projected to more than triple from 5.9 million to 18.2 million, reaching 4.3 percent of the total population” (US Census, 2012). I do not believe this will affect Apple; they will be the head of their industry and continue to make advancements in technology. Despite the elderly population growing over time, these elderly will be the generation who grew up with Apple products. Therefore a decline in sales with the elderly population increasing. With the diverse population, Apple products will still trend upward because across the board these products are sold. Economic Trends & Apple Watch Right now, the dollar is worth more, gas is cheaper, and jobs are on the rise (depending on whom you talk to). In a growing or steady economy Apple has the products that people are willing to spend their extra money on. If the market crashes again or goes into a downhill spiral as it did in 2008, then Apple’s sales would
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