Describe the different roles in a business buying center. Then outline which individuals might play those roles in the process of buying food for a school cafeteria.

Course Description This course involves an integrated analysis of the role of marketing within the total organization. Specific attention is given to the analysis of factors affecting consumer behavior, the identification of marketing variables, the development and use of marketing strategies, and the discussion of international marketing issues. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:   University policies: You must be

Vargo, Stephen L. and Robert F. Lusch (2004a), “Evolving to a New Dominant Logic for Marketing,” Journal of Marketing, 68 (January), 1-17.

Kerin, R. A., Hartley, S. W., & Rudelius, W. (2013). Marketing. (11th ed.). New York, New

David Jobber and Fiona Ellis-Chadwick (2013). Principles and practice of marketing. 7th edition. United Kingdom: McGraw-Hill Education.

Specifically, the NAFTA consists of agricultural provisions set forth in the United States—Canada Free Trade Agreement, established in 1989, along with various new provisions such as sanitary measures to protect living organisms from the risks of food additives, and a united effort to eliminate export subsidies worldwide (North American Free Trade Agreement, 2011). The NAFTA has eliminated trade barriers that are often highly regulated, such as barriers in the service sectors. The agreement requires the government of each trading partner to publicize all regulations,

NAFTA, North American Free Trade Agreement, is a treaty between the United States, Mexico, and Canada. It is very important especially to American farmers, because it allows the farmers to ship major amounts of corn, cotton, rice, and soybeans to Canada and Mexico. CEO Dwight Roberts said, “There is nothing better going on for the commodities we grow than NAFTA. We are very fortunate that we are next door to Mexico, a country of 120 million people who buy so much of our commodities. For rice, Mexico is the number one market in the world.”

starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the company's strategic course in developing and strengthening its business. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006. The main goal of Starbucks is to embrace diversity by applying the highest standards of excellence. Starbucks strives to perfect the relationship with the working class by making the service as fast as possible because they believe that every customer has their own personal rate. One

“Describe the different roles in a business buying center. Then identify each member of the buying group in a medium-sized company that purchases components and assembles small household appliances?”

Many multinational corporations in the coffee industry have succeeded tremendously such as Starbucks. Each of these corporations has strategies that helped them continue to expand to nations of different cultures, ethnicities, governmental practices, and locations.

Armstrong, G., Adam, S., Denize, S., & Kotler, P. (2012). Principles of Marketing. Frenchs Forest: Pearson Australia.

This dissertation is submitted in partial fulfillment of the requirements for the Degree in Marketing Practice

Marketing has evolved through a change in production and consumption due to the advent of new technology (Ranchhod, 2004). The development of technology has also driven the globalisation of communication. During this period, consumers are facing a variety of choices (Jackson and Shaw, 2009). Thus, companies need to actively embrace these changing factors to grow their business and succeed in the marketplace.

We then move to the buying organization and center, where the individual influences occur that is seen between the B2B buyers and sellers. According to Webster and Wind in 1972, “… the decision making process by which formal organizations establish the need for purchased products and services, and identify, evaluate and choose among alternative brands and suppliers” (Henneburg (a), 2014, p. 22). In the organization buying behavior, there are many influential aspects that need to be considered. The main question that must be answered is “Who is involved?” The buying center is made up of five different roles that are vital in the decision-making process. First are the users who are part of the

This essay will discuss the marketing environment as a whole, and will look in detail at certain aspects

2. Boyd, H. and Massy, W. (1972). Marketing management. 1st ed. New York: Harcourt Brace Jovanovich.