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Description Of A Successful Weight Loss Program

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1. Business Overview Love Spa has been open in the San Diego Area for about 5 years and has been very successful with customer satisfaction. Currently, Love Spa offers all types of pampering packages that are available 24 hours a day and 7 days a week. After months of consideration; our management staff has decided to add a new weight loss program. In addition to adding the key workout program the spa will include cooking classes, consultations with a dietician, and dine-in/take-out restaurant and full bar that serves only low calorie, high protein foods and drinks. 2. Market Overview The spa industry is a vital part of the health care industry by providing relaxation techniques and now weight loss. It is centred on providing support and motivation to those that are willing to make changes in their lifestyle to better themselves. The key to a successful weight loss program is a knowledgeable motivated staff that is prepared to help others achieve their goal. 2.1. Customer Information Spa Love is located in the heart of San Diego, near the waterfront which provides for a relaxing environment and a beautiful view. The spa is very accessible and private parking is provided on a first come first serve basis, and parking validation is available as needed. *Love Spa plans to target one distinct group: Overweight or obese women in the 21 and older age group, primarily from women who have an interest losing a minimum of 50 lbs by making life changes when it comes to eating

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