Designing The Data Collection Method For A Marketing Research Project

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While Market Researchers may not understand the complete environment in which the decision maker operates, it is imperative that the Market Research address the real decision problem and not simply a visible, but incorrect, aspect of it. A marketing research project can be viewed as a series of steps that includes formulating the problem, determining the research design, designing the data collection method, designing the forms, designing the samples, collecting data, analyzing and interpreting the samples, analyzing and interpreting the data and preparing and finalizing research reports. When the problem is formulated correctly research can provide important information including specifying the objectives of the research project. When formulating the problem the first role that market researchers take is finding the problem that is to be solved.
First, a market research project can be viewed as a series of steps that includes formulating the problem, determining the research design, designing the data collection method, designing the forms, designing the samples, collecting data, analyzing and interpreting the samples, analyzing and interpreting the data and preparing and finalizing research reports. When the problem is formulated correctly research can provide important information including specifying the objectives of the research project (Iacobucci, D., & Churchhill, Jr. G.A., 2010).
Scenario A involves Cool Pool Supply manufacturer of swimming pool maintenance

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