Developing And Managing Offerings Process

I. Concept Stage - Client Representative or CEO meets with Product Manager to describe big picture the goals for end product for spec generation.

The creative process includes brainstorming sessions where the team is asked to create a list of everything that could go wrong. All ideas are welcome at this stage with the evaluation of the ideas coming later.

A. describes the stages a new product idea goes through from beginning to end B. has three major stages

Development of an Approach to the Problem.- This step occurs when they identify the information that they needed to make their objective (demonstrating the usefulness of marketing research) or theoretical framework come true, and make hypotheses.

4. She must be determining to expand the channels and able to supply to all distributor who are willing to pay for the commodity depends on the quality requirements paid for. And no single entity

The next stage was to create a more detailed version that was based on an understanding of

Phases of Innovative ProcessThe innovative process was very influential in product development. In the 1960s NASA developed the four basic phases which are the Preliminary analysis,

when the analyst verifies that they understand what the consumer is looking for in the final product. This ensures that the analyst is then asking the right questions during their analysis of gathered information. The second step is, “…generating hypotheses…,” (Heuer, 1999, pg.174), which is where the analyst tries to identify all plausible hypotheses. One thing that the analyst should do during this step is to consult coworkers along with other subject matter experts because they may be able to introduce the analyst to new perspectives. The third step is, “…collecting information…,” (Heuer, 1999, pg. 174). Sometimes an analyst needs to gather additional information above that which was given to them at the beginning of this process. The fourth step is, “…evaluating hypotheses…,” (Heuer, 1999, pg. 175), which is where the analyst tries to, “…develop arguments against each of their hypotheses…,” (Heuer, 1999, pg. 175). This forces the analyst to look at the

The phases in a conception stage are creativity and structuring (Nutt, 1984). In a creativity phase, there are two techniques to stimulate creative approaches as synectics and lateral thinking (Nutt, 1984). Synectics is to prompt creativity into groups to visualize new ideas (Nutt, 1984). Lateral thinking is creating new thought processing (Nutt, 1984). A structure phase must meet five criteria to add value in scenarios or alternatives to the plan; morphology or combination of possible outcomes of the key plan components; tree structure or the levels of hierarchy; inputs and outputs of a current strategy that creates a mode to guarantee consistency; and policy capturing or examine past decisions that brought value (Nutt, 1984). The final step in initiating a planning process for non-profits, prompting a business relationship between HR and

This paper will cover the following: describe how the proposed business action is an innovative idea, explain the return on investment, create a vision of the idea, assess the resources needed, and assess potential interdepartmental and/or interorganizational relationship necessary to complete the proposal.

In the define phase proposals are formulated, estimated and tested for feasibility. The results will be presented to the senior management in order to receive a "go" for the project which often is in the form of a contract.

     Our assignment is to create and promote an innovative product. In developing a new product, we started with an idea generation. This is a systematic search for new-product ideas. Companies go through many ideas before they come to find some good ones. We had to do the same thing. We thought of many ideas on our own. It was more of an internal idea source as opposed to going outside of our partnership for ideas. Our first idea was a restaurant with half of it an actual restaurant and the other half an automobile tuner shop. The next idea was a new energy drink that would be less costly and better tasting. Our next idea came up when we were sitting

In the beginning lectures, I had no idea that brainstorming and conceptualizing an idea was part of an elaborate process to generate good product ideas. Great inspiration and a creative idea require deep thinking. I have learned that opportunity identification involves looking into the problems first rather than diving

1. Idea Generation: Idea generation is the actual development of ideas that can become products or services. Either competitors, employees, suppliers, or customers can be the generators of these ideas. Idea generation is the first step in the offered get development process and is often the least costly financially speaking.

Before starting a business, entrepreneurs need to take and use the methods to generate creative ideas for product to be marketed and test new ideas. The methods are the focus group method, brainstorming, brainwriting and problem inventory analysis. These methods are best suitable for an organization that needs expansion in products or services