Essay on Developing a Strategic Plan - City Kebab

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Developing a Strategic Plan - City Kebab

Please tick the appropriate box:

1. Would you say that there enough Kebab shops in the area of
Stratford?

Yes No Maybe don’t know

2. When you shop at City Kebab shop what would wish to find in the shop? Chicken Lamb Fries Other

3. What kind of it food and drink would you like buying?

Meat Soft drinks Vegetarian food other

4. What kind of sweet food would you prefer buying?

Baklava chocolate éclair other

5. What is the most important element for you buying at City kebab?

Price Quality Make Other

6. How much would you be willing to spend when buying at the city kebab? £1-5 £6-10 £11-15 Other

7. If you do not live in Stratford would you be
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Q4. What kind of sweet food would you prefer buying?

The reason why I have asked this question is to show how much people like sweet and if people like the products I have offered this would mean that I should increase the sweet food, which would attract customers. From the question I am hoping of a lot of people choosing the sweet food because according to my investigation in Stratford there are not a lot of shops selling the products I am which would mean a big change in the area.

Q5. What is the most important element for you buying at City kebab?

By asking this question I expecting to know if the people are concerned about price and quality. If the customers were concerned about price I would change the price slightly to make sure they are not concerned, which would attract customers. If the customers are concerned about the quality I would get higher quality food but this would also mean that the price would need to increase. Overall I would expect that the most concerned things to customers would be price because according to my investigation there are low prices in the local area. For this reason I would decrease the price to make it look cheap for customers.

Q6. How much would be willing to spend when shopping at the city kebab? I have asked this question to see what customer’s prices that like so according to this I could do my prices. The aim of the question is to see how much customers would wish to pay so I could plan my prices
according
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