Development Of Commodity Economy : Marketing Is Becoming More And More Significant For Companies

 Fernando was thrilled to find out that his company had just decided to invest a great deal of money in the product he was managing. He knows that even with its recent high rate of growth and the fact that it dominates its market, he would need more money to establish it firmly. Using the BCG portfolio analysis, his product would be classified as a(n):

This essay will start to explore and define the meaning of customer orientation in depth. The marketing concept and the marketing mix will help discover after what it means to be a customer focused firm. This will occur through the scrutiny of the term in respect to product, price, place and promotion.

In the article Marketing is Everything, the author Regis McKenna emphasizes the significant of managing strategic marketing. He also highlights that the transformation process of marketing and several important marketing elements that lead originations toward success. First and foremost, McKenna compares two periods of companies. Before technology developed, most companies concentrated on sale or product driven. In other words, during that time, products were displayed as the first priority in corporations rather than being customer oriented. Instead of researching customers’ desires and customizing new products for them, manufacturers and sellers did not pay attention to their customers’ needs and only tried to alter their minds to match products.

The main thing behind marketing in a business is finding the customer’s needs and produce the product/ services to satisfy their needs, this way the customer can choose what they would want included in their product/ service. A business that follows this rule is market-orientated.

“Companies with a marketing orientation focus on customer needs as the primary drivers of organizational performance”

“Marketing strategies can have a broad impact on the business in terms of instilling a marketing orientation among all those in the firm: the way of thinking or philosophy of the whole organization. However, marketing strategies can alternatively be seen as dealing only with the development of competitive advantages directly associated with the marketing function such as customer loyalty and distribution channel control. In the latter case, the domain is sometimes even further restricted by sole attention to the various element of the marketing mix rather than the more general issues of customer and channel relationships. There are two key

Marketing is the process of selling of goods and services to the real customers. We conduct an assignment based on marketing orientation of Boots. The assignment consists of four parts. The first part discusses the basic concept and the method of marketing orientation of Boots. Then second part represents the various treatments of segmentation, positioning and targeting. The third part consists of the marketing mix and its basic components. And the last part discusses about the application of the elements of marketing mix in different situations.

Marketing plays the most important role for the success of a business. In this chapter, the business’ marketing objectives are laid out together with the plans or actions that will be needed to achieve these objectives. Furthermore, this chapter includes the profile of the respondents which aided the researchers to create this part of the feasibility study.

The company orientation was initially toward the Product Concept, where it was thought that a good product, with attractive features and correct market placement would attract buyers. Since a better understanding of marketing concepts has been gained through this subject the company will be shifting to the Holistic Marketing Concept as it looks to build brand equity.

There are two main approaches that are used by companies: the Marketing approach, named 4Ps (Product, Price, Promotion, and Place) and the Value approach (creating, exchanging, Communicating, and Delivering). The first target accent on the product and the second target the customer. The advancement of technology has changed the way to promote products. There has been a shift from a traditional approach where the product was showcased to a new approach centered on the customer and his needs. For some companies it is imperative to focus more on the consumer seeking to understand his behavior towards new products to better conquer the market.

In terms of buying behaviour the difference between Consumer and Business Market is that Consumer market buy a little amount of a product while Business market buy a large amount or in bulk. For instance ASUS buy their micro processor in INTEL, ASUS buy a large amount of Micro processor because ASUS make a lot of laptops and Smart Phones. In Consumer market my example is Jollibee there market target is many but a lot of them buy in a small

What is a product oriented approach? Product oriented approach is a business strategy that focuses on its product and on the skills, knowledge and systems that support that product. How about Market Oriented approach in business? Market oriented approach is one that organizes its activities, products and services around the wants and needs of its customers. This paper will focus about the advantages of product oriented approach against market oriented businesses, so here are some points that will convince you to use product oriented strategy than market oriented. First point, A product-oriented approach to business focuses on building a superior product or service, which will pull customers to you

In recent years, with the economy era full challenge, marketing theory and practice are accelerating the pace of innovation. Marketing not only has widely exploited in the economy and society field, but also more and more enterprises constantly innovate new performance, new competitive, new brilliance in unprecedented enthusiasm. Therefore, diverse strategies are adopted by most firms to discover and meet the needs and desires of its customers (Jobber & Fahy, 2009). Marketing orientation is one of the most successful strategies, such as the Apple company, it put to use and reap significant profit. Some specialists argue that product orientation can be used in all firms, while others debate that marketing orientation is more suitable for all products. However, several obstacles are faced by firms when they intend to move from a product to a marketing orientation. This essay will briefly describe that definition of the marketing orientation and product orientation, examples for some firms use marketing orientation and product orientation respectively as well. Furthermore, it mostly discusses key obstacles for if a firm moves from product to marketing orientation and give some reasonable solutions.

Unilever, as a whole, is a consumer driven organization (Urde, M., et.al, 2013), which indicates that the firm mainly has an outside-in (market) orientation. This orientation includes three aspects, which are customer orientation, competitor orientation, and inter-functional coordination (Grinstein, A., 2008). In addition, individual brands within the firm could be differently oriented (Urde, M., et.al, 2013).

Marketing is a crucial activity for the survival and success of a business. Businesses today have more marketing opportunities than ever (Bresciani & Eppler, 2010). In small businesses, marketing relies heavily on word of mouth recommendations for customer acquisition.Today’s economy, distinguished by relationships, technology, and networks, favors some of the characteristics of SMEs (Walsh & Lipinski, 2009).