What Is Monster Energy?

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The Product that I have chosen is Monster Energy. Monster Energy is a caffeinated drink, which was presented by Hansen Natural Corporation in 2002. There are 34 distinctive caffeinated drinks under the Monster brand, which includes the regular flavor, which can be recognized by its dark can with the green tear, which is the logo that Monster uses for all its drinks.
The company is known for supporting numerous extreme sports, for example, motor cross, speedway, snowboarding and skateboarding and other sports. In addition to this, Monster Energy supports and sponsors music bands around the globe.

“Companies with a marketing orientation focus on customer needs as the primary drivers of organizational performance”
(Fahy and Jobber, 2012, page

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