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Dia Sales Promotion

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Dia’s sales promotion objectives are to communicate and target anyone who potentially is interested in attending an art museum like Dia. Offering them incentives such as discounts and free admission so that they attend. Dia’s sales promotion strategies are to obtain mailing lists and send out emails to past and current art enthusiasts as well as to place advertisements in publications purchased by art enthusiasts. Another strategy is to advertise in local newspapers as well as specific radio stations whose listeners are more prone to have demographics of people who are interested in art. Dia’s sales promotion executions include placing magazine advertisements in specific magazines, place newspapers advertisements in local newspapers near Beacon and radio ads to a specific listener group. We are also going to use social media advertisements to publicise events and our gallery. Also local and geographic billboard and sales promotion which will target local and regional clientele.
Dia Beacon must use necessary public relation activities for further support of it’s site and service. First, it must consider public relation objectives. Dia …show more content…

They are unique in their sense of art structures and feature an exclusive experience. Targeting the hipster millenials in and around New York City will prove to be beneficial. These individuals look for original activities to do during their free time when they are not working or studying. Marketing to this target audience requires strategic planning because Dia does not have unlimited funds. However, it is free to run certain social media pages, such as Instagram, and by doing so, Dia would be able to easily advertise their events and promotions to their demographic. The use of a variety of public relation tools, such as news releases and pitches, will further allow for this promotion to take place and to improve their SWOT

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