Digital Marketing

3857 Words Oct 11th, 2010 16 Pages
A PROJECT REPORT SUBMITTED BY ASHA KAKOTI AND PARUL NIGAM
PGDM(G)
2010-2012

DIGITAL MARKETING:
ORGANIZATIONAL AND MANAGEMENT CHALLENGES IN INDIA

CONTENTS
ABSTRACT 3
INTRODUCTION 3
WHAT IS DIGITAL MARKETING 4
DIGITAL MARKETING IN INDIA 6
CHALLENGES IN INDIA 8
POSSIBLE SOLUTIONS 12
CONCLUSION 14
BIBLIOGRAPHY 14
ABSTRACT
Today everything is possible on the internet i.e. online be it making friends, selling goods, ordering snacks, shopping, ordering gadgets, booking flight tickets, watching live t.v., filling up of forms and what not. The world is getting online and so are the business houses. It is time businessmen should realize the benefits of online marketing which is Digital Marketing. As more and more people
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The field of digital marketing includes a whole host of elements such as mobile phones, Short Message Service(sms), Multimedia Message Service(mms), display / banner ads and digital outdoor, Social Bookmarking, sending a pre-recorded voice messages to a large set of phone numbers at the time same.

Advertising industry participants can’t afford to emulate the music industry, whose traditional players are expected to lose nearly 35 percent of value between 2003 and 2012, with revenues for the period forecasted to drop from US$12 billion to US$8 billion. Such losses are largely attributed to digital migration: as traditional physical sales declined, digital music sales rose 69 percent year-over-year from 2003 to 2007.
Although traditional players have suffered, the migration to digital music has benefited many of those downstream in the industry. Among this group are manufacturers of digital music players, wireless providers offering downloaded ringtones and ringbacks, concert promoters and even innovative retailers that offer to set up and provide other services related to consumers’ in-home entertainment experiences.

Nokia announced plans to promote N97 Mini (they have even slashed the price of N97 Mini) using digital promotions and plans not to spend a single money
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