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Digital Technologies and Technological Advances

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In this essay I will discuss the ways in which changes over recent years to new media formats and platforms have led to innovation in the distribution of work created by film makers. New media is a term that is used to describe the on-demand access that is now available to users twenty four hours a day on any digital device or platform and this includes interactivity between users and real-time creation of original and unregulated content. The creation of the internet and its evolution over the past decade has led to various innovations including the introduction of social networking and video sharing websites and these have had a significant impact on the production and distribution of film makers work. These technological advances have affected a diverse range of audiences including mainstream, small specific groups and individuals.
“Digital Technologies have, over the past quarter-century or so, transformed our world.” Hassan and Thomas (2006), p.1
These innovations in the media industry bring both advantages and disadvantages, both for the film makers and also the audience. A major advantage is that it is now possible for anyone to become a film-maker with the arrival of video sharing websites on the internet. However an unforeseen negative consequence of this is the huge volume of random and pointless videos that are being “produced” and posted on these sites which means that the audience’s searching and viewing time and ultimately patience is inevitably taken up by

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