preview

Disney's Unhealthy Obsession With Body Image

Decent Essays

“Approximately 91% of women are unhappy with their bodies... Unfortunately, only 5% of women naturally possess the body type often portrayed by Americans in the media” (Palmer). Major corporations and industries such as Disney, Mattel, and Victoria's Secret, consistently display and advocate women with the “ideal” body type, when in reality, this is only feasible for a small percentage of women. Therefore, women and girls are forced to assume that it is necessary for their physical features to be as flawless as those portrayed through large corporations and the media. These cultural icons of flawlessness and beauty lead women to have an unhealthy obsession with body image or a severe mental illness. Major corporations should be held responsible …show more content…

One example of this is the real life, historical, Native American princess Pocahontas. During the time when Pocahontas saved John Smith, she was a pre-pubescent twelve year old girl; yet Disney decided to portray her as a tall, slim, busty and beautiful supermodel. Knowledgeable professor and author of multiple books on body image wrote about the 1995 film Pocahontas stating ¨Since much was made in the media of Disney Corporation’s attempts to avoid derogatory racial stereotypes in the depiction of Pocahontas… the solution was make it clear that Native Americans can embody white aesthetic ideals of feminine beauty as well (if not better than) white girls can… Now there are millions of [girls] who want to grow up to look just like Pocahontas” (Weiss 182). This demonstrates how unnecessary and derogative the remade illustration of Pocahontas …show more content…

The company's recent campaign slogan, “the perfect body”, has rightfully uprooted much controversy regarding body image. Victoria’s Secret released an advertisement for undergarments with the slogan on an image of several underweight, busty, and tall models. This undoubtedly caused a disturbance among women with different body type’s self esteems. The making of the Victoria’s Secret Angels is an unnecessary and disturbing deploy to sell product; the company has no interest in benefiting society or

Get Access