Dissertation Report on Fmcg Product

7951 Words Oct 18th, 2010 32 Pages
Fast MovinFastMovingConsumerConsumerGoodsGoods
1 Dissertation Report On

Buying Behavior of
FMCG Products

Submitted To:

Submitted By:
Prof. R.P.Singh
Vandana Chandra
Director (ABS) MBA
AMITY University
AMITY UniversityLucknow Campus
Lucknow Campus

Under the supervision of:
Mr. Ashish Chandra

Faculty Guide (ABS)

AMITY University

Lucknow Campus


I consider my proud privilege to express deep sense of gratitude to Prof. R.P.Singh for his admirable and valuable guidance, keen interest, encouragement and constructive suggestions during the course of the project.

I would also like to express my hearty gratitude to my faculty guides, Dr. Arun Bhadauria and Mr. Ashish
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Competition in FMCG sector is very high resulting in high pressure on margins.

FMCG companies maintain intense distribution network. Companies spend a large portion of their budget on maintaining distribution networks. New entrants who wish to bring their products in the national level need to invest huge sums of money on promoting brands. Manufacturing can be outsourced. A recent phenomenon in the sector was entry of multinationals and cheaper imports. Also the market is more pressurized with presence of local players in rural areas and state brands.

Overview of FMCG Sector

FMCG is an acronym for Fast Moving Consumer
Goods, which refer to things that we buy from local

supermarkets on daily basis, the things that have high turnover & are relatively cheaper.

FMCG in 2006

After 4 years of dull performance in both revenues
& profits, FMCG sector has now, i.e., since 2005, gained the momentum, principally because of the smaller companies that have substantially improved their market shares at the cost of larger players, & in some cases, the regional players.

If we carefully observe the FMCG index & BSE index, we would realize that the returns on money invested in
FMCG index are much lower than the returns in benchmark index. The FMCG sector has under performed the benchmark
BSE sensex in
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