Does Coca-Cola's Competitive Advantage?

Coca-Cola: Corporate Strategies and What Affects Decisions Laquisha Highsmith Columbia Southern University   Coca-Cola: Corporate Strategies and What Affects Decisions Does Coca-Cola allow various factors to influence the decision-making process? There are different strategy levels striving to meet or exceed overall corporate strategies within Coca-Cola. This essay will discuss functional, stability, competitive versus cooperative, trade offs, and retrenchment strategies. It will also provide

recent years (Exhibit 1). As the United States has been Coca-Cola’s largest source of revenues by country and the company relies heavily on its domestic CSD market, this trend threatens the company’s future profitability. Coca Cola must dedicate more resources to the emerging markets of Asia in order to capture

1.0 Introduction Coca-Cola has sold more than one billion servings every day. More than 10,450 beverages are consumed every second. The company achieved earnings of $4,347,000,000 in 2003. It is present on all seven continents and is recognized by 94% of the world population. How did Coca-Cola grow from its humble roots as a home-brewed Georgia-based patent medicine to be the international soft drink powerhouse that it is today? Coca-Cola used numerous technologies to achieve its rise to the

health beverages in its multi-billion dollar food and beverage brands, and water management. Coca-Cola has been criticized for using too much water in countries where water is scarce and water shortages are widespread. Opportunities: As mentioned above absence in health beverages is a major weakness for the company, however creating diversification in the health and food business will improve the offerings of Coca-Cola to their customers. That is why introduction of “Maple Cola” is great opportunity to

Threats include changing customer needs, changes in government regulations and changes in economics of the country. Coca-Cola is getting indirect competition such as Starbucks and Dunkin’ Brands Group which do not compete directly with Coca-Cola. These businesses do place a dent in the company’s market share. These chains offer a healthy competition to Coca-Cola’s carbonated drinks. They might not be a big competition for Coke, but they do give a dent to its beverage market. There are changes

achievement of the mission and vision of Coca-Cola Coca-Cola has been ruling the market for more than a century (Coca-Cola, 2015). • It is the most recognizable brand in the world. • They have a well established network spread across 200 countries with more than 1200 brands. • The company continues to innovate and maximize its growth • It shows its responsibility to the society, local and global. These characteristics of the company, contributes to Coca-Cola’s vision of Getting the world a portfolio

Factors (The Opportunities and Threats in SWOT) 5.0 Internal Factors- Competitive Capabilities 6.0 Strategy Suggestions and Alternatives Analysis 7.0 Implementation 8.0 Appendices 9.0 Citation Executive Summary Coca-Cola is the provider of carbonated and non-carbonated beverages that can be found in many homes, businesses, and almost everywhere you go in your daily routine. As follows in this plan, Coca-Cola renovates their concept and strategic focus by adding importance to target

1.0 Case Study (1): THE COCA-COLA COMPANY STRUGGLES WITH THICAL CRISES 1.1 Executive Summary Coca-Cola remains one of the most recognized brand names in the world today, worth more than $73 billion in 2011. However, in the 1990s and 2000s poor decisions, mismanagement, and alleged misconduct cast a shadow over the company. The following incidents exemplify some of the key crisis Coca-Cola has faced in the last several years. Firstly, contamination scare. Began in June 1999, about thirty Belgian

The following paper reviews the history of Coca-Cola Company, its SWOT analysis, and my proposal of a new product - “Maple Cola”, which is a healthy alternative of Coca-Cola soft beverage. The main strategic role of “Maple Cola” for the Coca- Cola Company is to maintain the company’s role as the market leader in innovative product introductions, to attract the consumers who are health conscious, which will result in increased market share for the company. The analysis allows us to outline the best

Coca- Cola Company is US multinational beverage corporation, with 129 years of history. Coca Cola was recognized as 4th world’s most valuable brands and most valuable brand in beverage industry in 2014 according to Forbes magazine. Coca-Cola’s international market strategies are the classic example of successful Global Marketing Mix, which uses both standardization-adaptation strategic combinations to achieve bigger market shares all over the world. However in a big game there are always big players