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Dollar Tree: Miles And Snow's Strategy

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Currently, Dollar Tree has found itself a niche in the retail market by offering products that usually cost more than one dollar or less. From a consumer perspective, this is an ideal position to be in, because it places a consumer in a position where he or she does not have to search for the best bargain, it is readily available from this organization’s store chain. Therefore, the products from this company grabs the attention of consumers due to low cost pricing.

I would categorize Dollar Tree along Miles and Snow’s strategy typology as a defender organization. “Defender organizations face the entrepreneurial problem of how to maintain a stable share of the market, and hence they function best in stable environments. A common

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