Currently, Dollar Tree has found itself a niche in the retail market by offering products that usually cost more than one dollar or less. From a consumer perspective, this is an ideal position to be in, because it places a consumer in a position where he or she does not have to search for the best bargain, it is readily available from this organization’s store chain. Therefore, the products from this company grabs the attention of consumers due to low cost pricing.
I would categorize Dollar Tree along Miles and Snow’s strategy typology as a defender organization. “Defender organizations face the entrepreneurial problem of how to maintain a stable share of the market, and hence they function best in stable environments. A common
In the past, JCP had, on average, one price campaign every day. The stores were full of sale signs and retail rise was getting out of control. JCP partnered with numerous exclusive collaborations which was hoped to bring about an expansion for the firm. However, due to the economic slump, the oversaturation of the market, and an expected lack of quality in the goods from the consumer perspective, JCPenney’s success was degrading in contrast to its competitors. (Sloan, 2010).
Our main objective was to understand the Salt Lake City consumers better and learn how we can develop our features and interface in order to fit the Salt Lake City area most effectively. The main problems we came across were consumers were confused on the idea, concerns about having an Amazon account, and people wanted local produce. As we looked at our research data from [Appendix 1] we learned about the main concerns from both two male interviewees and female interweiees. Ranking from 1-10 we able to identify that women's main concerns were health issues and male issues were primary time concerns. To solve these issues we begin with “Blue Sky” solutions, the first being everyone has a chance to create an Amazon account in store through
Chief elements of Costco’s strategy were low prices, limited selection, and a treasure-hunt shopping environment. The ultra-low pricing strategy includes a mark-up capped at 14% and Kirkland, a Costco brand designed to be of equal or better quality than national brands. Product Selection is limited to 4,000 items within a wide variety of categories. Costco does however include ancillary businesses to increase member alternatives. The loss of sales from customers who refuse to purchase large amounts is considered “Intelligent loss of sales.” Treasure-Hunt Merchandising consists of a constantly changing selection of 1,000 luxury items on the floor enticing shoppers to spend more than
With 30% of Dollar General’s inventory being made up from nationally known brands and the other 70% consisting of Private label brands, Dollar General does not face a large threat from the bargaining power of suppliers. While the national brands are on par, or sometimes below, big box stores such as Wal-Mart’s prices. Dollar General’s focus is supplying consumers with quality products at the lowest price possible. Since the majority of their products are created internally the power of supplies to control prices or production is very low.
Family Dollar was established in Charlotte, North Carolina in 1959 by a 21 year old entrepreneur named Leon Levine. He was interested in operating a low-overhead, self-service retail store. Levine’s main goal was to offer a variety of high quality merchandise to customers for under $2.00 (Family Dollar: History). If everything in the store wasn’t a dollar to begin with why did he name the store Family DOLLAR? The fact is that any person can be influenced in a different way just by the way someone words a sentence or phrase. A prime example of this is a Family Dollar store. The problem is that Family Dollar doesn’t sale everything in their store for a dollar, like a Dollar Tree does. Dollar Tree is seen to be one of the very few true
The Dollar Tree Inc., is a chain of discount variety stores that sells items for $1 or less based in the United States. Based in Chesapeake, Virginia United States, it is one of the most popular and most successful single-price-point retailer chains in the US.
Dollar Tree, Inc. is an American-based chain of discount variety stores, selling every item for one dollar or less. The company’s headquarters is in Chesapeake, Virginia and operates more than four thousand stores throughout the United Sates (DollarTree, Web). Its stores are supported by a national logistics network of nine distribution centers. The enterprise operates one dollar stores under the name Dollar Bills and Dollar Tree. The Enterprise also operates a multi-price-point variety chain under the name Deal$. Dollar Tree company competes in the low-end and dollar store with the national chains Big Lots, Dollar General, Family Dollar together with other regional stores like Fred’s and Mary, 99 Cents Only Stores and many other independent dollar stores nationwide (Adam, 2011, Web).
Executive Summary: Dollar General is the sixth largest mass merchandiser, and the fourth largest discount store in the U.S. However, significant growth opportunities remain for extreme-value retailers such as Dollar General. Dollar General’s strategic objective is sustainable and profitable long-term growth. The company has opportunities for growth by expanding in the United States to areas that lack an extreme-value retail presence. Continuing to serve low-, middle-, and fixed-income families in small communities will prevent Dollar General from competing directly against mass retailers such as Wal-Mart and Target. Dollar General’s strength
I have decided to analyze the mission Statement of Dollar General Corporation today. I am one of the suppliers to them and as such, I would say that I have a fair knowledge into their business practices. Mission Statement Serving Others For Customers A Better Life For Shareholders A Superior Return For Employees Respect and Opportunity. About Dollar General Corporation Dollar General Corporation has been delivering value to shoppers for over 75 years. With more than 12,000 stores in 43 states, Dollar General is America’s largest small-box discount retailer by sales. In addition to high quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Clorox, Energizer, Procter & Gamble, Hanes, Coca-Cola,
The business model focuses on low prices & volume purchase in order to achieve profit at low margin with stores offering discounts on an average of 4,000 products out of which roughly a thousand are ‘treasure hunt’ referring to goods that are scarcely available for purchase always. Volume purchase from few vendors yielding further reduction in price and lowers cost in marketing. With low prices, quality goods in limited selection based on forecast lead to quick turnover in inventory. The high volume purchase and efficient network distribution yield efficiency in operations for Costco. With a stipulated membership fee, Costco warehouses are designed to help small to medium size businesses reduce purchasing costs as well as serving large families with the goods packaged in bulk ranging from alcoholic beverages, electronics, fresh food/produce, household & office supplies, pharmaceuticals & tires. Also available are special memberships with services like car & home insurance, mortgage and real estate services, and packages for travels.
The Dollar Tree embraced a new tactic and decide to implement their own private brand label into their stores. These stores are now the fastest growing type of retail store in the country, which is why I chose to write about this store. I had no idea that these stores were the fastest growing, which is what intrigued me when I read it online. Most customers like to be able to go to one store and find all of the products they need in one location, The Dollar Stores are making this easier on consumers.
The cult following for Trader Joe’s distinguishes it from its competition. This cult is projected to grow as upcoming generations become more and more price sensitive. Loyal shoppers will camp out overnight for a grand opening or, in one example, write 50 letters to the headquarters pleading for a store opening in their state. This is surprising because their target shopper, Millennials, “show little retailer loyalty” when it comes to where they get their groceries. Trader Joe’s has obtained this loyalty through their Every Day Low Pricing Strategy, constantly changing inventories, and superb store environments.
The Dollar Tree brand of stores has been around since 1986, when Douglas Perry, Macon Brock, and Ray Compton founded the chain as a compliment to their other business, K & K Toys (Parnell, 2014). Through the years, Dollar Tree has acquired several different dollar store and low-end retail chains to grow their business to over 4000 stores (Shetty, 2010). One of the first and most strategic moves that the company made was to shift away from carrying closeout merchandise and to become more of a traditional variety store with a wide variety of basic goods all priced at a dollar or less. To accomplish this change, the chain had to discontinue their current purchasing strategies and had to begin buying directly from manufacturers to change the type of merchandise that they had available for consumers. The second major strategic move involved changing the location of where stores are usually located. Up until this point, the stores had been being in enclosed malls. With this change,
A weak argument could be made that Dollar Tree is attempting to improve on the original idea of a discount store and has been innovative in its concept of having dollar items within a grocer framework. The analyzer description may appear to fit the description of Dollar Tree primarily making income off of its original dollar pricing plan and expanding into the grocery category after success of Dollar General markets. However, I feel these moves into grocery items were not taken quickly and more likely represent Dollar Tree allowing rivals to explore these categories first rather than attempting to be truly innovative. A reactor strategy does not appear to remotely fit Dollar Tree as its performance has
The Holiday Store provides acknowledgment and appreciation for pro-social behavior. Acknowledgment for positive participation is the positive response for expected behaviors by youths. According to social learning theory, the behavior is significant for reinforcement or lack of reinforcement that follows the action. Behavior is reinforced through incentive (positive reinforcement) and avoidance of punishment (negative reinforcement) or weakened by aversive stimuli (positive punishment) and loss of incentive (negative punishment) (Akers et al. 1979). Reinforcement affects an individual’s motivation to engage in similar behavior in the future. Social reinforcers have major effects on behavior. These social reinforcers can come from the peer group,