Double Standard

Over 10 years ago and beyond, male football athletes were intolerant to female reporters and writers in the game. Some ask, “How is this going so well.” Jen replies saying, “I treat them as people as much as I do players, and I actually know what I am talking about”. Reports from the cardinals players say that she was a pleasure to have on the field. Now jen says, little girls can have the dream of becoming a coach in a sport they love.

Gender classification is a predominant topic within today’s sports and is most broadly understood through the portrayals of sports media. Through overt and covert ways, sports media has continued to promote a masculine representation of sports (Millington & Wilson, 2010; Messener, Duncan, & Jensen, 1993). By understanding the way in which sports media portrays sports, one can recognize how masculinity has dominated the world of sports. With the aid of two unique studies of sports media, this paper will critique the way in which media has effected the gendered depiction of sports.

While participation of women in sports has increased, the media representation of women in sports remains problematic. Even the most talented elite female athletes like Michelle Kwan and Monica Seles are portrayed in a sexual fashion, as a way of deemphasizing their athleticism and neutralizing any possible threat they might seem to pose to male viewers. Very few male athletes are portrayed in such an objectified manner; they are portrayed as competitors first and foremost, not as personalities. Also, the media coverage of athletes is disproportionately focused on male athletes. The coverage of female athletes tends to stress individualized female sports where women can be sexualized like tennis and figure skating, versus competitive team sports like basketball and soccer.

This article talked about the daunting unequal media coverage in sports of male sports teams in comparison to females.They researched the true differentiations of coverage between men and women sports. The actual percentage difference of coverage of male vs female sports discovered in their research truly is unfathomable. Men’s sports receive 96.3% of the airtime, women’s sports 1.6% and gender neutral topics were 2.1%. When you think back about twenty years ago and the coverage of media people tend to think that America is generally trending positively forward, however that is not the case for the coverage of women's athletics. It has actually gone down since then. Although on the scarce occasion that they are feature in the news, more often than not they are conveyed in the stereotypical way: as wives, girlfriends, or mothers. When media is highlighting these aspects instead of their talent, hard work or success it takes away from their image as an athlete and it demonstrating that it is acceptable to do so in society. However if male athlete achieved equal success and he was a father, that

Sociology professor Michael Messner of the University of Southern California explains that the media “actively constructs audiences that are likely to see the men's Final Four as a dramatic, historic event that they simply "must" watch, while fans are likely to see the women's Final Four as a nonevent or, at best, as just another game of the Men’s Final Four” (Messner). Messner emphasizes the differences in language, attention, and emotion in media coverage as the sources of different representations and viewership. Professor Messner is not the only expert to contend that purposeful sexism and subtle contrast in media representation are the causes of the inequality in coverage. Others assert that we need “more women on television, in the news, and in front of our young girls,” arguing purposeful disinterest in gender equality is the reason for lack of viewership in women’s basketball

The article “Who Gets to Call the game?” by Doug Glanville covers a wide array of subjects with its overall message being on whether Jessica Mendoza or females in general especially those of color were given validity or even accepted by males to commentate on baseball games. Doug Glanville makes numerous points as to why women such as Jessica Mendoza do have the validity however they are not accepted by most men as Jessica could not start a sentence with “When I played for the Chicago Cubs...”, or how Jessica knows nothing and it would be like watching a game with a girlfriend who has no idea what was going on, women being given awards on baseball journalism, and how men who never played the game weren’t judged as harshly. A lot of men may feel that since Jessica mendoza or another female would not have much validity or be able to speak on a team’s actions whether during a game or off the field as she never played baseball and having no firsthand experience albeit the fact that she has numerous medals from the olympics in softball. Social media could most likely be responsible or at least contributing to the stigma that females don’t know what’s going on during a sports game or how the don’t understand how the game works. Glanville appears to be trying rather

Sport media is no different from any other profession. There is gender bias in this field. Due to sexism, it makes it hard for women to even enter into the career path they desire most. There are many factors when it comes to gender bias, especially in sport media. Women are at a disadvantage in the field of sport media. Before 1978, female reporters were not allowed to interview players in the locker room before and after games (Clapp). It was not until 1978, when a female reporter decided enough was enough. In 1978, Sports Illustrated reporter Melissa Ludtke sued the New York Yankees for banning her from entering the locker room to interview players during the 1977 World Series (Clapp). This case went to federal court and the judge decided that banning female reporters violated the Equal Protection Clause of the Fourteenth Amendment of the United States Constitution (Clapp). The Equal Protection Clause demands that the states “must treat an individual in the same manner as others in similar conditions and circumstances” (LII Staff). Since women reporters were not allowed in locker rooms and men were, then this was a direct violation because women and male reporters were in the locker rooms for the same reasons. In the business of sport and as a sport manager, women being treated unfairly in sport media is something that needs to be addressed by fining and suspending those coaches, players and anybody involved with a sport organization who make sexist remarks toward women

Gender representation and in particular misrepresentation is a key issue within sport and media today as female coverage of sport is overlooked in all forms of mainstream media. This issue is what we, as a group of 3, had to tackle and present to our academic peers in a student led seminar session. The issue derives from the main theme of sport and media and their relationship but could also be said to have direct links to other themes such as sport and (in) equality. Gender representation comes under both media and equality in terms of broader topics because it is the concern of the media to help broadcast more female sport and raise awareness of the inequality which exists to the wide audience it has to target, this doesn’t happen enough currently. Research by Cooky et al. (2013) suggests that female sports coverage on ESPN sport takes up around 3% of coverage time which is a shocking disparity compared to men’s coverage on the same channel. It also found that 0 news stories on WNBA were published out of season across multiple news channels while the NBA had 72 stories. Studying this topic is particularly important to understand historically and culturally why this problem exists as well as to look at the negative ideologies which exist within sports media around the subject of gender representation.

In today’s world, men’s sports seem to always be in the spotlight while women’s sports do not draw much attention, as if women who play sports are not taken seriously. This happens on all levels of sports, and I have personally experienced it myself through basketball in high school. While the gym would be full for any of the boys’ games, our games had very little support with almost empty bleachers. When it comes to the professional level, when women’s sports do get covered by the media, most people judge female athletes more on their looks rather than their athletic skill, which is negative and unfair.

Before I conducted this media analysis about women in sports and sport broadcasting, I hypothesized the obvious - that more male sports would be in the media, and that there would be more male sports broadcasters as well. Through my observations I did find that the sports arena and sports broadcasting sphere are male dominated. However, I also found that although there are not many stories about women, there has been a steady progression and magazines like Sports Illustrated are becoming bold enough to highlight women athletes in a magazine that is targeted towards a male audience. Although women still have a long way to go, they are making some headway into the male-dominated sports arena.

In sports there is huge gender inequality in the media with women athletes often only receiving attention for having good looks or the best body, rather than their athletic abilities. Men, however, don’t receive this attention and people only focus on their athletic prowess. This report will review and analyse two examples of how the media portrays different genders in accordance with the following question: “How does the media portray men and women in sport?

With the rise of feminism, gender inequality has been quite the topic in todays time. With the wanting of equal rights and treatment it has been pointed out as per which all places males have the hegemonic overview and women are the oppressed; one of the areas where its unequal in gender is in sport. This paper will examine and break down the issues regarding sex and gender biases within sports in modern day media and how it can be resolved.

Sexism is a highly controversial topic, no matter the application. Throw it into American sports? We might just have a scandal worthy enough to make it to the back page in a crummy tabloid. I’m not saying it’s an unimportant issue, any amount of sexism anywhere is a major problem, I’m just saying it won’t be making the front page anytime soon. Why isn’t sexism in sports making front page news?

From the three network affiliates they studied, they found that 96.3 percent of the coverage was for men’s sports and women only received 1.6 percent (Messner and Cooky 4). When analyzing the coverage of Sports Center, which is arguably the most popular sports show on television, they found that women still only received just 1.4 percent of their coverage (4). This study also found that 100 percent of the Sports Center programs had a lead story that was about men’s sports (4). Even the most renowned and credible sports show, which only shows sports all year long, does not even provide women’s sports with equal attention. Even more shocking than this was that the study also revealed that reporters devoted more coverage to men’s sports that were out of season than they did women’s sports that were actually in season (4). This can be extremely disrespectful to female athletes when their sport is pushed aside and ignored so that a men’s sport that is not even being played can be covered by the media. These women put all their effort into performing their sport at the highest level, but their media attention gets replaced by men who are in their off-season.

Similarly women are receiving less attention and media coverage than men. When someone puts on the television and turns on a sports game, it is most likely going to be a men’s sport. Even when females get their coverage, the commentators are usually talking about their body rather than their skill. In an article, “Examination of Gender Equality and Female Participation in Sport” by Joshua A. Senne, he talks about how women are referred by their appearance rather than their skill. During a study about the media, the commentators mostly talked about the women’s hair, make-up, and body figure, rather than their ability. This also occurred after the 1996 summer Olympics, where there was a lack of promotion for female athletes and the marketing of women’s sports. These athletes were also only recognized by their physical appearance instead of their ability. The tone of these broadcasters was proved in a study that men 's events were the standard in the society rather than the women’s. They would list the event as “other” rather than saying it is a women’s sport. In the study that was conducted, it states that the gender marketing showed that the woman sports were marked as “other” on an average of 27.5 times, but it 's never happened in the men’s sporting events (Senne). There is still coverage of women 's sports, but it rarely covered. The title IX project made a pie chart about the comparison of men’s and women’s sports media coverage on the show SportsCenter on