BA 235 Services Marketing Case Solution ~ Dr. Beckett’s Dental Office
DR. BECKETT”S DENTAL OFFICE
CASE BACKGROUND Dr. Beckett is a dentistry graduate with high technical expertise. After her studies, she established her dentistry business and she was able to sustain constant revenue with high profit margin. However, in spite of the technical talent she gained from the university, she lacks the core knowledge in business. Since the dentistry industry is rapidly changing due to technology and government regulation in health, Beckett’s margin has declined due to continuously increasing overhead cost. She needs to adapt in the changing environment by investing in new technologies and spend for staff’s trainings. She strongly believes in
…show more content…
While other dental services may have opted t offer lower price to adapt to the trend of declining health care cost to insurance companies, Dr. Becket took the opposite direction and focused on quality to justify the relatively higher pricing. To support the move, the new office contains state of the art facilities, an updated modern design and several value added service. The pricing strategy is actually aligned to the conceptual target market that Dr.
BA 235 Services Marketing Case Solution ~ Dr. Beckett’s Dental Office
Beckett’s wants to capture – the white collar workers who have the capacity to pay and see the value of having a beautiful and well maintained teeth. Promotion The dental office has been in the business for 22 years now and has generated a customer base of 2,000 active patients simply through positive word of mouth from patients who tried the service. There was no need to advertise heavily through traditional medium. Aside from the fact that advertising was not the norm, margins we’re also good before. With the changes in the market landscape (increased competition, reduction in health care cost, etc), Dr. Beckett may feel that there is a need for her to develop a formal promotional strategy, in line with the total service revamp in order to capture a wider customer base. Process Overall process and service is very professional. In fact it’s commendable that in spite
As the number of older Americans continue to rise, along with dental practitioners who are entering retirement, it would benefit this under-served population for the dental profession to develop new models of mid- level care. To expand training as well as additional licensing for dental hygienists, along with more training for other health care professionals would be a great beginning towards improved access to care (Overview of oral health,
Arriving at the Fresno Convention Center a day ahead of schedule, I was shocked to see people preparing to wait in line overnight, mimicking the pre-Black Friday shoppers frenzy. However instead of shopping for fashionable apparel or discounted electronics, these people were seeking affordable dental care. The people were so desperate that they traveled from all parts of California, sacrificing a few days of warmth, sleep, or work for the prospect of relief. After having spent the previous 3 months fundraising money to attend the California Dental Association Cares Fresno event in order to learn more about dental care in the underserved community, I immediately knew that this event would expose a side of dental health care that I have never
My strategy will consist of three phases. These phases include: capital shortage, funding options for equipment acquisition and funding options for capital expansion. During these three phases I will observe the necessary financial statements and documents. From this information I will analyze the information and decide the best strategy for improvements. I will not only focus on the goals for the clinic, but long term budget goals as well.
West 38th Dental, LTD is a dental clinic that is located in Indianapolis, Indiana. West 38th Dental, LTD specializes in dental hygiene, cosmetic dentistry, endodontics or root canal therapy, restorative dentistry, pediatric dentistry, implants, and more. West 38th Dental, LTD is also an expert in periodontic dentistry, oral surgery, and orthodontic dentistry. Their cosmetic dentistry services include veneers, Lumineers, whitening, Zoom!, snap-on smile, and bonding and white fillings. The restorative dentistry services they provide include dental bridges, crowns, and dentures. West 38th Dental, LTD provides pediatric dentistry services such as sealants and mouth guards. West 38th Dental, LTD also conducts periodontic dentistry services including
Hundreds of years ago, the dental profession and the medical profession was perceived as two separate entities, however, this bifurcated health system has created an epidemic in oral disease with our aging population (Nagro, 2016). Dentistry should be more closely integrated with medicine and the health care system, however, organized dentistry has fought to stay a monopoly. They have protested regarding dental personnel being independent, even in the advancement of serving more rural areas, just as they repelled being part of Medicare. Finally, there are a few states that have alternative choices for a dental hygienist to travel to people who can’t get to a traditional dental office. Some of these states include Minnesota, Colorado, Oregon,
Why should you go to a dentist’s office that will treat you with equipment that is less than the best? At J. Wesley Anderson, Jr., DDS, we want nothing but the best for our patients, and it shows through our dedication to having a technologically advanced office. Some of our more technological
As oral health providers we share common objectives as employers, managers, and workers and by working together for the well being of the business. Therefore, everyone is involved in taking care of our patient’s oral health as well as keeping the business just as healthy. One way for a dental hygienist to help the business is by creating a dental hygiene profit center (DHPCs) were the hygienist can use their clinical practice and construct a profitable production for the office. Meaning that the hygienist is ultimately responsible for creating the profit on the dental hygiene side and create a stronger profit by identifying what the patient’s needs, and the capacity of what the office can do for them too. According to Mrs. Slim RDH,” a dental
After all, we have gladly provided exceptional care in our offices – how can we ethically fail to address the need for ongoing dental care for those who may have many years still ahead of them but lack the ability to come to us? (Brown, 5)
This is a small private practice that takes Medi-Cal patients, giving me the excellent opportunity to understand the dynamics of Medi-Cal and the difficulties some patients experience when finding dentists. I also joined Dr. Adeline Tom when she volunteers at the San Antonio Regional Hospital Dental Center, a dental clinic where uninsured patients can come to receive free dental care. During our time at the San Antonio Dental Center, I dental assisted her in some dental procedures. Shadowing Dr. Tom allow me to understand how a dentist might be able to balance providing service to the underserved community while meeting financial needs through her private practice. Total current hours: appoximately 13
Some dentists’ offices might see you as just another insurance plan or credit card, so they push you to get work you don’t need or feel comfortable getting. We know how upsetting that can be, which is why we are dedicated to working with you for your dental care. We offer a variety of services, but we always take the time to explain the pros and cons of each treatment. This way, you can rest assured that you have picked the right option for your dental health and budget.
The first semester of internship, I realized Ben Massell Dental Clinic (BMDC) provide serve to a lot of people. BMDC deliver services to people of many different races, gender, belief, and customs. A high percentage of clients that BMDC serve are African American and Caucasian. There are few Native Americans, Pacific Islanders, and Hispanics. Along with cultures, there are different languages. Unfortunately, at the clinic, there is only one language that staff members know, which is English. In the waiting area, there are magazines for clients to read that is in English and only English. There have been a few moments, where BMDC have encountered a client who does not speak English. Lucky, the clients, would come in with a family member or friend that can translate for them. There are times when members of the clinic try to contact the client, who does not speak English, and no one is around to translate for them. The client and the worker have a difficult time understanding each other because of the language barrier. Eventually, leaving the customer to become frustrated and having to find out information later or not at all.
The economy plays an important factor of what people want to spend their money on. Dental/ oral health care is important to most people in today’s today world. Since the dental/ oral health industry is very big there are many trends that are arising such as the cost of dental care increase or decreasing, market of the industry and lastly global dental industry.
The major problem that the hospital is facing is the reduction of price by the competitor. Price is one of the common strategies that organizations use to attract many customers. In the case, the Lexington Laser Vision has reduced its prices to what their fellow competitors cannot reduce to, as they would make losses. The hospital needs to think of the best strategies that they can incorporate before they can decide to lower on the prices, as lowering might lead to making losses, especially because the procedure is too expensive.
Although many Americans have good oral hygiene due to fluoride and making everyday good decisions, others do not have any access at all to oral health care. Over the years, dentists have been trying to demonstrate the importance of oral care. (“Access to Dental Care”) From commercials to campaigns, dentists will continue to demonstrate to their patients as well as to the people who don't have insurance the importance of oral health care. They will teach them preventative care and some techniques on how to prevent from getting any diseases.
Q&M Dental Group offers basic dental consultation, scaling and polishing that is inclusive in its comprehensive package of primary-care dental services and specialist services. With this emphasis on these basic primary-care dental services, the target market of the organisation are consumers consisting male and female, from the age of 1 onwards. To allow better accessibility for its patients to its services, it has a network of more than 50 clinics spread across the whole island of Singapore as a geographical variable (Q & M Dental Group 2014). Q&M also continually educates and trains its existing and new dentists in its own dental institute ensuring the provision of world class quality dental health services as behavioural characteristics