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Dtac Business Analysis

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ABSTRACT
Date: Program: Course Authors Teacher Title Strategic question Purpose 2008-05-26 International Marketing Master Thesis International Marketing (EF0705) Parunya Vanasakul Ploychompoo Wankeao Supisra Arayaphong (830422) (850418) (831102) Tobias Eltebrandt The battle of DTAC in Thailand’s mobile phone operator market How can DTAC gain higher market share by focusing on customers in Bangkok? The purpose of this research is to investigate, analyze current competition between DTAC and other competitors with customer insight in order to find out the possibility for DTAC to gain more market share in Thai telecommunication market by focusing on customers in Bangkok area. Researchers apply ‘Business Strategy theory and Marketing mix for …show more content…

THEORY ................................................................................................ 6 2.1 STRATEGIC BUSINESS MANAGEMENT THEORY ...................................................6 2.2 MARKETING MIX FOR SERVICE COMPANY (7PS) .............................................. 10 3. METHODOLOGY .................................................................................. 13 3.1 THE CHOICE OF TOPIC ........................................................................... 13 3.2 THE CHOSEN THEORIES ......................................................................... 14 3.3 THE CHOICE OF COLLECTING INFORMATION ................................................... 15 3.4 THE ANALYSIS OF INFORMATION ............................................................... 19 4. FINDING ............................................................................................ 24 4.1 SECONDARY DATA: BUSINESS STRATEGIES THEORY ......................................... 24 SECONDARY DATA: MARKETING MIX FOR SERVICE COMPANY .................................... 43 4.2 PRIMARY DATA: MARKETING MIX FOR SERVICE COMPANIES ................................. 55 5. ANALYSIS........................................................................................... 68 5.1 BUSINESS STRATEGY THEORY .................................................................. 68 5.2 MARKETING MIX FOR SERVICE COMPANY

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