ABSTRACT
Date: Program: Course Authors Teacher Title Strategic question Purpose 2008-05-26 International Marketing Master Thesis International Marketing (EF0705) Parunya Vanasakul Ploychompoo Wankeao Supisra Arayaphong (830422) (850418) (831102) Tobias Eltebrandt The battle of DTAC in Thailand’s mobile phone operator market How can DTAC gain higher market share by focusing on customers in Bangkok? The purpose of this research is to investigate, analyze current competition between DTAC and other competitors with customer insight in order to find out the possibility for DTAC to gain more market share in Thai telecommunication market by focusing on customers in Bangkok area. Researchers apply ‘Business Strategy theory and Marketing mix for
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THEORY ................................................................................................ 6 2.1 STRATEGIC BUSINESS MANAGEMENT THEORY ...................................................6 2.2 MARKETING MIX FOR SERVICE COMPANY (7PS) .............................................. 10 3. METHODOLOGY .................................................................................. 13 3.1 THE CHOICE OF TOPIC ........................................................................... 13 3.2 THE CHOSEN THEORIES ......................................................................... 14 3.3 THE CHOICE OF COLLECTING INFORMATION ................................................... 15 3.4 THE ANALYSIS OF INFORMATION ............................................................... 19 4. FINDING ............................................................................................ 24 4.1 SECONDARY DATA: BUSINESS STRATEGIES THEORY ......................................... 24 SECONDARY DATA: MARKETING MIX FOR SERVICE COMPANY .................................... 43 4.2 PRIMARY DATA: MARKETING MIX FOR SERVICE COMPANIES ................................. 55 5. ANALYSIS........................................................................................... 68 5.1 BUSINESS STRATEGY THEORY .................................................................. 68 5.2 MARKETING MIX FOR SERVICE COMPANY
Marketing Mix includes four basic marketing strategies which is called Product, Pricing, Promotions and Placement , The add on three marketing mix will be People , Process and Physical Evidence. They are combine and called the 7Ps which is under the elements of Service Marketing Mix. Working professionals or businesses use these fundamentals to communicate with and reach their planned target market. Marketers manage decisions about each of the 7P's base their decisions on the individuals they want to win board and make into customers. Marketers must first clearly identify each target market before they can build up marketing strategies.
Marketing mix is used at the MARC facility to develop and implement a plan to achieve organization goals. The four variables product, price, place, and promotion are within the organization’s control and therefore, the mix of those four elements are key in marketing decisions. Marketing mix is the combination of all the experiences, tools, innovations, and creativity that the MARC uses to make consumers their clients. All four P’s are needed in a marketing mix they should all be tied together. Pricing for the services
In this paper about the Marketing Mix, it will explain the elements of the marketing (product, place, price, and promotion). I have enclosed a chart about the Pricing Strategies Mix. I will also be selecting an organization by the name of Target in which I am familiar with and will describe the four elements of the marketing mix and how it impacts the organizations developmental marketing strategies and tactics.
The right aviation assets are critical to the Army's ability to maintain battlefield mobility. Especially important are the maintenance and repair of highly complex aircraft. Aviation maintenance unit play an important role in the readiness of aircrafts whether in peacetime or combat operations.
Nowadays, for a company to be successful in the business world one must have a good marketing plan to be successful. One way to accomplish a successful business plan is to use something known as the marketing mix or the four P’s of marketing. These four P’s of marketing are known as the product, place, price, and promotion. If one uses these four P’s one will notice that each of these cover their own part in marketing, which will help make a successful marketing plan. In this paper one will see what each of these four P’s are in marketing. Also one will see how each of these four P’s is used in the marketing plan for Dutch Bros Coffee.
A majority of patients feel that DTCA gives them enough information to decide whether to discuss a drug with their doctor (the 2002 FDA survey reported 86 percent).Foley and Gross (2000) found that 49 percent of adults who saw DTCA felt that it provided enough information to let them know what the drug was for and 50 percent felt there was enough information on risks and side effects. Wilkes et al. (2000, p. 112) found that half of the patients surveyed believed incorrectly that DTCA required government approval before advertisements could be used and that only completely safe drugs could be advertised.
The Marketing Mix and the 4Ps of Marketing - from MindTools.com. 2017. The Marketing Mix and the 4Ps of Marketing - from MindTools.com. [ONLINE] Available at: https://www.mindtools.com/pages/article/newSTR_94.htm [Accessed 3rd May 2017].
PPACA requires employer-sponsored health plans include minimum standards. However, PPACA requires employers who have more than 100 full time employees to provide seventy percent of their total employees with health insurance coverage (Obama Administration, 2014). After 2015, this requirement will mandate employers to provide health care insurance for ninety five percent of their workers (Obama Administration, 2014). For individuals who is employed by these companies, this requirement is an advantage, they are guaranteed access to health insurance. However, for individuals who are engaged in business with these particular companies for goods or services, this is a disadvantage because it is likely that the business will raise prices to cover
Figure 2.4 Managing Marketing Strategies and the marketing mix. Page 49 (Reference Armstrong, G., Adam, S., Denize, S., Kotler,P., 2015. Principles of Marketing 6e.6th ed. Melbourne: Pearson Australia Group Pty Ltd
“Marketing strategies can have a broad impact on the business in terms of instilling a marketing orientation among all those in the firm: the way of thinking or philosophy of the whole organization. However, marketing strategies can alternatively be seen as dealing only with the development of competitive advantages directly associated with the marketing function such as customer loyalty and distribution channel control. In the latter case, the domain is sometimes even further restricted by sole attention to the various element of the marketing mix rather than the more general issues of customer and channel relationships. There are two key
Provide an assessment of how you think changing the component/s of the marketing mix affect the business’ performance?
1. Executive Summary 2. Situation Analysis a. Market/Company situation b. Market segments c. Competitive situation d. Barriers to entry e. Strength of competitors f. Sustainable advantages g. Pricing issues 3. Macro Situation a. Economy b. Social/cultural 4. SWOT Analysis a. Internal factors b. External environment c. External threats d. Internal weaknesses 5. Issue Analysis 6. Mission, Vision, Values 7. Market Analysis a. Primary market b. Secondary markets c. Tertiary markets d. Prospective customers 8. Proposed locations 9. Action Plans a. Brand awareness action plans b. New location action
The four P’s of a marketing mix are as follows, product, price, place, and promotion. Each of these offers a marketing parameter for the management and company team to control. With each marketing tool there are decisions that should be met as far as the business is concerned. Therefore, there is a list for each one that should be analyzed to meet the business standards.
The success of any business very much depends on the business understanding its target market. Likewise, Sun Life’s presence in Malaysia required them to grasp their target market and for this purpose, the Marketing Mix 7 P’s in the context of their business is applied.
Date: Program: Course Authors Teacher Title Strategic question Purpose 2008-05-26 International Marketing Master Thesis International Marketing (EF0705) Parunya Vanasakul Ploychompoo Wankeao Supisra Arayaphong (830422) (850418) (831102) Tobias Eltebrandt The battle of DTAC in Thailand’s mobile phone operator market How can DTAC gain higher market share by focusing on customers in Bangkok? The purpose of this research is to investigate, analyze current competition between DTAC and other competitors with customer insight in order to find out the possibility for DTAC to gain more market share in Thai telecommunication market by focusing on customers in Bangkok area. Researchers apply ‘Business Strategy theory and Marketing mix for