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E-COMMERCE: ITS DEVELOPMENT AND FUTURE PERSPECTIVES INTRODUCTION E-commerce is a type of business

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E-COMMERCE: ITS DEVELOPMENT AND FUTURE PERSPECTIVES
INTRODUCTION
E-commerce is a type of business where individuals, firms and companies engage in business activities over an electronic network mainly internet. It is notable that e-commerce operates in business to consumer, business to business, consumer to business and business to business market segments . The emergence of e-commerce can be attributed to the advent of new technologies, mail order purchasing through a catalog is possible. Currently almost all products and services are offered through e-commerce including financial services. E-commerce has emanated from a number of technologies such as electronic funds transfer, mobile commerce, online transaction processing, internet …show more content…

Currently e-commerce is characterized with online shopping, online advertisements and online marketing . With the current notable e-commerce advancements, it can be viewed that it is subjected to technological changes and evolution thus e-commerce evolution is not yet over. Therefore there is much prospective about e-commerce in the future due to changes in the ways of marketing and advertising.

FUTURE PERSPECTIVES OF E-COMMERCE
With the notable new technological wave surrounding the use of internet, e-commerce can be argued to being in the early phases. There is increased competition in the e-commerce business and in the future there is high demand for new ways of trading and marketing over the internet, this can be possible by the use of different domains of e-commerce . The future e-commerce perspectives are the emergence of the quantity to quality tendency becoming popular as globalization takes its roots globally. In the future focus will likely be made on building efficient and profitable relationship between the stakeholders of the identified e-commerce market segments . Consumer behavior is an important aspect of the expected e-commerce boom in the future. Online retailers are expected to upgrade improving their e-commerce capabilities integrating with other new strategies. Therefore e-commerce has a long way to go before reaching its future

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