E-COMMERCE: ITS DEVELOPMENT AND FUTURE PERSPECTIVES
INTRODUCTION
E-commerce is a type of business where individuals, firms and companies engage in business activities over an electronic network mainly internet. It is notable that e-commerce operates in business to consumer, business to business, consumer to business and business to business market segments . The emergence of e-commerce can be attributed to the advent of new technologies, mail order purchasing through a catalog is possible. Currently almost all products and services are offered through e-commerce including financial services. E-commerce has emanated from a number of technologies such as electronic funds transfer, mobile commerce, online transaction processing, internet
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Currently e-commerce is characterized with online shopping, online advertisements and online marketing . With the current notable e-commerce advancements, it can be viewed that it is subjected to technological changes and evolution thus e-commerce evolution is not yet over. Therefore there is much prospective about e-commerce in the future due to changes in the ways of marketing and advertising.
FUTURE PERSPECTIVES OF E-COMMERCE
With the notable new technological wave surrounding the use of internet, e-commerce can be argued to being in the early phases. There is increased competition in the e-commerce business and in the future there is high demand for new ways of trading and marketing over the internet, this can be possible by the use of different domains of e-commerce . The future e-commerce perspectives are the emergence of the quantity to quality tendency becoming popular as globalization takes its roots globally. In the future focus will likely be made on building efficient and profitable relationship between the stakeholders of the identified e-commerce market segments . Consumer behavior is an important aspect of the expected e-commerce boom in the future. Online retailers are expected to upgrade improving their e-commerce capabilities integrating with other new strategies. Therefore e-commerce has a long way to go before reaching its future
E-commerce is the capability of an organisation for having dynamic presence over Internet that allows the company for conducting their business electronically, in spirit of having an electronic shop. Thus, the products can be sold, paid and advertised electronically without the requirement to be processed with the help of human being. Because of massiveness of internet advertising and website can be un-covered to millions of people all around the globe with the information being able to be transformed almost promptly the site can always be kept updated with all latest products for matching with the demand of the consumers (Lee, 2005).
Today e- commerce has become an integral part of everyday life. Accessibility to e-commerce platforms is not a privilege but rather a necessity for most people, particularly in the urban areas. The first E-Commerce site in India was rediff.com. It was one of the most trafficked portals for both Indians and non-residents Indians. It provided a wealth of Indian related business news a reach engine, e-commerce and web solution services. Today the number of internet users in the world is close to 3 billion. Out of this, India has a total of 259.14 Million internet and broadband subscribers. (Source: Internet Usage Statistics - The Internet Big Picture - World Internet Users and Population Stats” available at http://www.internetworldstats.com/stats.htm ) This penetration of internet coupled with the increasing confidence of the internet users to purchase online, has led to an enormous growth in the e-commerce space, with an increasing number of customers registering on e-commerce websites and purchasing products through the use of mobile phones. It is not surprising, therefore, that India is in a prime position for the growth and development of the e- commerce sector. In particular, e-commerce presents one of the greatest opportunities in the retail sector. The mergers and acquisitions are also taking place in e-commerce
The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.
The continuous development of Internet leads to the growth of e-commerce. The electronic commerce is growing constantly due to the continuously increasing number of mobile and online users in the market, primarily the emerging markets. Besides that, the development of the Information Technology (IT), such as the advance of paying processes and the improvements of shipping method also the main reason to cause the growth of electronic commerce (John Ingham, 2015). Most consumers accept e-commerce as their feasible alternative in the purchase of goods and
The widespread application of internet and prevalence of globalization give rise to various influential trends in business context, one of which is e-Commerce. According to (Browne et al., 2004), e-Commerce refers to a commercial platform that allow transactions to happen via electronic devices and digital environment that requires no face-to-face or human interaction as opposed to traditional mode of purchase. E-Commerce is revolutionizing the landscape of modern business environment by offering a convenient, rapid, borderless and timely mechanism for commercial transactions. Moreover, e-Commerce provides an alternative to traditional value chain in which manufactured products need to move through multiple layer of distribution to reach the end-users. In other words, via electronic platforms, suppliers can now access their end customers directly via web-based ordering system without the needs for wholesalers
The revolution of e-commerce has made the work ease to prospective customers as well as retailers in carrying out the services in less time span. Social media with digitalization has made wide connectivity at a global level. It attracts and retains the potential customers towards online shopping. A marketer has to concentrate on the demographic environment such as age, gender, educational qualification and income levels, socio-cultural factors, psychological factors and personality factors; they are the major factors that impact the buying behavior and the attitude of the consumer. Technology and innovation in e-commerce drive changes predominantly in online shopping to help individual as well as marketer to formulate business efficiently and effectively.
The e-commerce industry was growing rapidly due to the increasing awareness among net savvy people. Many retail chains were opening up their online portals to capture more consumers and scale up their ventures. The
Electronic commerce, also known as e-commerce, has developed rapidly in the last few years. In this paper, I will talk about the advantages along with the disadvantages of e-commerce. E-commerce consists of many things. People today are aware of the common phrase 'e-commerce', but there is a lot more to it than they are aware of. "Most people think e-commerce is just about buying and selling things over the Internet" (Wareham, 2000). E-commerce is a broad term describing the electronic exchange of business data between two or more organizations' computers. E-commerce includes buying and selling any item over the Internet, electronic fund transfers, smart cards, and all
The internet’s debut in 1988 which had revolutionized commercial transactions all around the globe had grown exponentially over the past decade. In fact, the world internet users and population statistics by the Miniwatts Marketing Group (2009) showed that 23.5% of the world’s population are internet users and that the growth of internet users from 2000-2008 is 336.1 %. This rapid increase in internet users paved the way for the development of electronic commerce or E-commerce. E-commerce, the exchange of information, goods or services online, had also gained popularity over time as more and more people discover the expediency of online transactions. However, the internet, which is a huge storage room of information, poses
The article is very thorough in its descriptions and definitions of the web, the internet and e-commerce.I fully support the stance the author takes on thesedefinitions and capabilities of the internet and e-commerce. As noted in the paper,In order to understand the concept of e-commerce, it is important to have a true understanding of the concept of internet. Internet is defined by Rayport and Jaworski (2002,p.40) as "a collection of wires, protocols, and hardware that allows the electronic transmission of data over TCP/IP". This definition could be sufficient for the electronic part. Then the commerce parst just concerns the exchange of goods and services for money over the internet.E-commerce can therefore be defined as the art and science of exchanging goods and services over the internet backbone (Laudon & Traver, 2012,p.54).Issues of online security and privacy however must be taken care of as suggested in the final part of this paper. I find this paper very compelling and accurate in its definition of the internet, web and e-commerce as well as the issues and risks surrounding the use of e-commerce technology.
With the growth of ecommerce via the Internet there is growing awareness both among the buyers and the
In today’s global economy, E-commerce has created a very cost effective way of reaching out to the customers. In this assignment, a clear description of ecommerce opportunities, strengths, technological advancement and how e-commerce is helping out businesses are briefly explained. The role of- ecommerce is studied by an e commerce business Souq.com.
Salvatore (2013) defines electronic commerce or e-commerce stating, “E-commerce refers to the production, advertising, sale, and distribution of products and services from business to business and from business to consumer through the internet” (p. 150). These activities can take place in many environments between businesses and consumers. E-commerce has changed the way goods and services are exchanged and have given light to businesses and consumers to exist on a global scale without an established brand. With e-commerce defined, let us look at its origin.
Electronic commerce, commonly known as eCommerce, is a term for any type of business, or commercial transaction that involves the transfer of information across the Internet. Most people believe it is only the buying and selling of product or service over the Internet and other computer networks, but eCommerce is so much more. It covers a range of different types of businesses, from consumer-based retail, through auction or music sites, to business exchanges trading goods and services between corporations (networksolutions.com). It is currently one of the most significant aspects of the Internet to emerge. Ecommerce allows consumers to exchange goods and services without the barriers of time and distance. Electronic commerce has expanded rapidly over the past two decades and, will likely, continue at this rate, or even accelerate. In the near future, the limits between "conventional" and "electronic" commerce will become more distorted as more and more businesses move segments of their operations onto the Internet.
Electronic commerce (or e-commerce) consists of the repurchasing of different services and products, utilized by the internet. This includes business-to-business (B2B), business-to-consumer (B2C), and consumer-to-consumer(C2C) transactions. These transferable activities include, but are not limited to, online retail sales, online bill paying, supplier purchases, and Web-based auctions. Electronic commerce implements and utilizes several different types of technologies including transactions of funds, electronic data interchange, credit cards, and e-mail (Reference for Business, Encyclopedia of Management, 2008). The term e-commerce is often used interchangeably with Electronic business (e-business). E-business refers to the use of digital technology and the Internet to execute the major business processes in the enterprise. E-business includes activities for the internal management of the firm and for coordination with suppliers and other business partners (Laudon, K., 12th ed., p. 55). E-commerce facilitates the growth of online business. It is categorized as follows; Online marketing, online advertising, online sales, product delivery, product