Case Study Of Fast Innovation At Flipkart

The Internet over the past few years has seen a huge increase in online businesses and consumers. Electronic-commerce is expected to generate $36 billion in revenue during 1999, up 140% from last year alone.[1] With such a huge amount of money to be made on the Internet it is becoming very appealing for small businesses and start-up companies to try and make their niche in e-commerce. The Internet is drastically affecting the way companies and people conduct business now. E-commerce encourages growth in existing as well as new businesses because of lower overhead costs, the huge consumer base and the freedom of information flow. However the online revolution has created a large

E-commerce abbreviation stands for Electronic Commerce. In E-commerce we do business online that is on internet. It is part of the IT (information technology) revolution and now days used widely in the world trade and in Indian economy. E-commerce showing tremendous business growth in our country, due to increasing number of internet users in India. In this paper I attempt to highlight the various essential factors required for growth of E-commerce and various challenges E-commerce facing in India.

E-commerce is the capability of an organisation for having dynamic presence over Internet that allows the company for conducting their business electronically, in spirit of having an electronic shop. Thus, the products can be sold, paid and advertised electronically without the requirement to be processed with the help of human being. Because of massiveness of internet advertising and website can be un-covered to millions of people all around the globe with the information being able to be transformed almost promptly the site can always be kept updated with all latest products for matching with the demand of the consumers (Lee, 2005).

One of the largest segments of e-commerce is the online retail sector; we believe that advanced technology will lead to a

The trend toward shopping using the Internet is growing faster than expected (Cramer, 2014). Since Internet has become popular medium for people to shop, more companies then launched online shopping platform. With this new platform, they were able to do sales directly to their customer.

The internet and World Wide Web are extremely well suited for conducting business electronically on a global basic, Web-based Electronic Commerce(EC) has introduced unprecedented opportunities for the marketing of products and services, accompanied by features, functionality and innovative methods to serve and support consumers. E-commerce has became a major catalyst of the economy and remains a vital growth engine for businesses today, It successful change the consumer behavior. Consumer purchases over the Internet continue to grow from year to year. The survey involving

E-commerce or Electronic Commerce has become a part of our everyday lives. The growth of World Wide Web is growing, more and more each day. Businesses practically live on the web. E-commerce growth has provided consumers with many different retail choices making the lives easier for the online community. Although, this makes things easier for consumers who shop online, most of these companies have chosen

A steady increase in the popularity of online sales has caused a major push towards e-commerce in the retail industry.

Business like Amazon wants to make buying item from their business easier for customers. This is why Amazon offers E-retailing which gives customer option to go shopping online. The internet has had impact change on consumers shopping habit as shopping online has numerous advantages which is why online shopping continues to gain popularity. Some of the advantages of E-retailing is that it’s convenient as consumers are able to go shopping at home which could help them save cost on travelling and also gives consumers an option to compare prices of different products as there are wide range of products being sold online.

This study will prove that e-commerce has grown because it adds value to people’s lives. It will show that e-commerce will not disappear but evolve into something even greater than what it is right now.

The continuous development of Internet leads to the growth of e-commerce. The electronic commerce is growing constantly due to the continuously increasing number of mobile and online users in the market, primarily the emerging markets. Besides that, the development of the Information Technology (IT), such as the advance of paying processes and the improvements of shipping method also the main reason to cause the growth of electronic commerce (John Ingham, 2015). Most consumers accept e-commerce as their feasible alternative in the purchase of goods and

Supermarket e-commerce stores that have altered business practice grow very fast. The popularity of online supermarket increases every year. Keynote’s study (as cited in Hand, Riley, Harris, Singh, and Rettie, 2009, p. 1205) explain that in 2006, the percentage of online supermarkets are higher approximately 35% than previous year. It could be that customers will shop online only in the future if the popularity of traditional stores go down. In addition, many supermarkets such as Walmart, Coles, and Giant are starting to build e-commerce. Online supermarket grow

It has over 18 million registered users , 3000 sellers and approximately 3.5 million visits daily while making 5 million shipments per month. With its recent acquisition of Myntra, the two firms together have captured 50 percent market share in online fashion retailing in India. So the question is how will flipkart retain its postion in Indian ecommerce space? The first is expanding its logistics with heavy investments in technology. Flipkart covers hundreds of cities for its portfolio of 20 categories like consumer electronics, watches, health and beauty products with shipments to almost 21000 pincodes in India. 70% of the shipments are done by Flipkart’s own logistics company with half of them being cash-on-delivery basis. Flipkart is a loss making business but profitability is not their immediate concerns as per their founders. Flipkart can become profitable if they stop investing in supply chain and techmology right now but that would not be in favour of

With the notable new technological wave surrounding the use of internet, e-commerce can be argued to being in the early phases. There is increased competition in the e-commerce business and in the future there is high demand for new ways of trading and marketing over the internet, this can be possible by the use of different domains of e-commerce . The future e-commerce perspectives are the emergence of the quantity to quality tendency becoming popular as globalization takes its roots globally. In the future focus will likely be made on building efficient and profitable relationship between the stakeholders of the identified e-commerce market segments . Consumer behavior is an important aspect of the expected e-commerce boom in the future. Online retailers are expected to upgrade improving their e-commerce capabilities integrating with other new strategies. Therefore e-commerce has a long way to go before reaching its future

In order to succeed, e-retailing needs the business to the tailor traditional business models to the rapid changes in the face of the users as well as the internet. The electronic retailing needs most products and services displays as well as specifications in order to provide the shoppers with the personal feeling for the look as well as the quality of the offerings without the requirement of the present in the store. In order to be successful at electronic retailing, there should be strong branding, engaging, and regularly updated to attain the customer’s changes demands and made easily maneuverable. Goods and services need be designed and