Eat2Eat Strategy

4.1.3 How can an E-Business strategy help The Broadway Café attract customers and increase sales?

…… 7 3.1 Key Facts that regulate the Global Online Service in Hilton Hotels ………… ……...….. 8 4. Effectiveness of Online Marketing in Hotels Business …………… ……………………..... 9 4.1 Advantages and Disadvantages of Online Marketing ………………………………….... 9 4.1.1 Advantages of Online Marketing .................................................................................... 10 4.1.2 Disadvantages of Online Marketing ................................................................................ 10 4.2 Effectiveness of online marketing in Hilton hotels …………………………………….... 11 References ……………………………… ……………………………………………………... 13 Research Proposal Impact of Online Marketing on Hotels in the Hospitality Industry With use of

1. What is Panera Bread’s strategy? Which of the four generic competitive strategies discussed in Chapter 3 most closely fit the competitive approach that Panera Bread is taking? What specific kind of competitive advantage is Panera bread trying to achieve?

What is Panera Bread’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Panera Bread is taking? What type of competitive advantage is Panera Bread trying to achieve?

What is Panera Bread’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Panera Bread is taking? What type of competitive advantage is Panera Bread trying to achieve?

What is the core marketing strategy for achieving its objectives? Is it a sound strategy?

The company needs to engage its current customers or potential customers more by giving them the ideal opportunity to interact amongst themselves and with the restaurant’s social media activity managers. Shen (2018) indicates that the more the company remains in the discussion topics on online platforms the more chances the company will have to make more sales. Black Seeds Bagels has the potency to rip huge benefits from the application of this strategy because its brand is associated with the young population that is predominant in the company’s location. Reviews about the company’s dishes on websites like Yelp have the potency to encourage other new clients to try out their best meals. Shen (2018) believes that it is important for the company’s representatives to be responsive to any queries that will be made by online customers. This will demonstrate that the firm is accountable and create a positive image that is influential in triggering a positive purchase

6. Perform a SWOT analysis and complete a strategic group map for Costco. What do these tell you about the company’s strategy and performance? How well is Costco performing from strategic prospective? Does Costco enjoy a competitive advantage over Sam’s Club? Over BJ’s wholesale?

3. Current trends in the food industry markets such as technological breakthroughs, shifting customer tastes, and globalization demand that all food firms should keep improving to avoid lagging behind. Therefore, what should Sample6 do, as a new player in the food industry, to remain competitive and successful?

     Market share is another key success factor, the more consumers you can reach the better off you are in the long

Jack is wanting to take his business to the next level. Currently, he has a successful business with his mobile food trailer and 3 bicycle concessions. However, now he is wanting to open a restaurant in conjunction with his other business. To do this this Jack will need to address and evaluate all of the functional areas of business: management, operations, marketing, and finance (Robinson, 2014). After careful consideration of all these areas, he will need to decide on the appropriate course of action.

What is Panera Bread’s strategy? Which of the four generic competitive strategies discussed in Chapter 3 most closely fit the competitive approach that Panera Bread is taking? What specific kind of competitive advantage is Panera Bread trying to achieve?

Critical Issues the Industry Faces Panera Bread Company’s Competitive Capabilities i. ii. iii. iv. v. vi. vii. viii. ix. Appendices i. ii. iii. iv. v. SWOT Matrix Stakeholder Matrix Financial Ratios Financial Trend Graphs Responses to Questions Not Answered in the Presentation Business Strategy Functional Area Strategies Assessment of

The biggest opportunity the case study presented was the untapped markets that Panera could potentially expand to including large U.S. cities and in the international markets. Exhibit three on page C-166 of the case study shows the markets where Panera Bread has limited or no presence. Each of these cities provides potential opportunities for the company. With Panera’s high rate of return, in the sense of customers returning to the restaurant once they have tried it once, the company needs to strive to get more first time customers in the door. To do this they need to “raise the quality of awareness . . . and boost trial dinning at multiple meal times” (C-169). In addition to getting first time customers the company also needs to strive to get customers to come in for meals that they usually do not eat at Panera. For example, the case explained that most individuals who come in for lunch will only consider

Strategy is the plan an organization develops, which inhibits the competition’s ability to replicate (Parnell, 2014). Bob’s mission statement identified their purpose, “To provide groceries, fresh foods, and ready-to-eat food that is of the highest quality and convenient at a fair price, while being a valued member of the community of Hanover” (Parnell, 2014, p. 396). However, they failed to achieve some of the key points of their