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Marketing : Marketing And Online Marketing

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Gurbreet Raj

Cambridge Regional College, Nottingham Campus

OTHM Level 7 Diploma in Tourism and Hospitality Management

Student Registration number:

Unit 6: Advanced Research Methods

Research Proposal ……………………………………………………………………………… 1
1. Marketing and Online Marketing ………………………………………………………….. 2
1.1 Marketing Definition ………………………………………………………………………. 2
1.2 Online Marketing Definition ………….…………………………………………………… 2
2. Online Marketing Tools …………………..………………………………………………… 4
2.1 Search Engine ……………………………...……………………………………………….. 4
2.2 E-communication …………………………..………………………………………………. 4
2.3 Social Media …………………………………..……………………………………………. 5
2.4 Apps and Mobile Devices ……………………..…………………………………………… 5
3. Application of Online Marketing in a Hospitality Organization (Hilton Hotels) …..…… 7
3.1 Key Facts that regulate the Global Online Service in Hilton Hotels ………………...….. 8
4. Effectiveness of Online Marketing in Hotels Business …………………………………..... 9
4.1 Advantages and Disadvantages of Online Marketing ………………………………….... 9
4.1.1 Advantages of Online Marketing .................................................................................... 10
4.1.2 Disadvantages of Online Marketing ................................................................................ 10
4.2 Effectiveness of online marketing in Hilton hotels …………………………………….... 11
References ……………………………………………………………………………………... 13

Research Proposal
Impact of Online Marketing on Hotels in the Hospitality Industry
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