Table of contents
Introduction 3
E-Bay Company 4
The Chinese opportunity 6
The main problem 8
Tom EachNet 11
Benefits 11
Risks 12
Critics 12
Conclusion 14
References 15
Introduction
E-Bay was the first company that made possible to sell products on the internet. Nowadays, internet takes a huge place in business activities and not only for B2C or B2B business but also in C2C. This last point is the main activity of E-Bay.
But this system buyers and sellers never meet, they exchange money for goods and E-Bay doesn’t have to be involved in the most important and expensive part of the e-commerce (or e-business) which is shipping the product (this part is the responsibility of the seller).
E-Bay, and in general, all the
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In fact we can notice the increase of such services. People used more and more platform in order to sell goods or by it to other consumers. Even if internet is used by a small part of the population (4.6% in 2002), it represented in 2002 the same number than in US with 59.1 millions of connected people. In 2006, the penetration rate was 10,6% of the population so 137 millions of people and about 31.5 of them shop online for reaching a turnover of $2,9 billion.
But the problem is the Chinese market is affected by a slow internet speed, a high internet access cost, an imbalanced economic and technological development in some regions, an absence of reliance in credit system for online payments, corruption, currency problems and a miss of legal transparency in making business online.
For this reasons, , E-Bay introduced the Chinese market by taking interests in a local online auctions company called EachNet and by fully entered on it in 2003. EachNet got the same activity as E-Bay and was equipped by a rich business knowledge, a strong domestic and international experience and a well-though strategy. This concept was mainly used by Chinese early adopters because of the trading culture focused on a combat between retailers and customers to get the best deal, the concept looked such as bizarre. The start-up succeeds on it by adapting the business model of E-bay to the Chinese customers such as payments systems, demographics and customer behaviours. For
EBay has paved the wave in this industry and being in a billion dollar industry making things happen to benefit consumers in many ways.[5]
Dembosky, A. (2012). Ebay moves beyond its dotcom roots. Available:http://www.ft.com/cms/s/0/df3723ca-1773-11e2-8cbe-00144feabdc0.html#axzz2EbzDqb5Y. Last accessed 10th Dec 2012
Ebay is primarily service providers who connect the sellers and buyers by providing platform to sell and buy any goods.
EBay hosts an online marketplace where consumers and merchants can come together to trade goods in a variety of ways. One way this can occur is through Auction-type listings. This process consist of listing an item that is available for others to bid on for a specified amount of time; the person to bid the highest wins at the end of the allotted time. There is also a “buy-it-now” option where an individual can immediately purchase the desired item directly from the seller. There is an array of categories you can shop from and consist
eBay is a meeting place where people come to shop, sell, buy, and collect items of their choice through a fixed price storefront or through auction. The website offers the convenience of buying and selling from the comfort of the users home. In March 2013, eBay released a study that suggested that e-commerce experienced 60% less trade friction than traditional avenues of international trade and reduced the negative effect of trade costs.
eBay Inc (eBay) is an e-commerce corporation founded in 1995 and headquartered in California. eBay is one of the largest online marketplace with over 149 million active buyers globally (eBay Inc 2015). According to Nielsen (2014), on The Australian Online Landscape Review, eBay was in the top 10 online brands with approximately 7 million unique audiences.
E-Bay was founded in 1995, it was as radical and cutting-edge as many of the other "dot com" startups launched in that era. Today, however, eBay is one of the world’s most venerable online companies, not to mention one of the most endlessly emulated and discussed companies in the world (Hsiao, 2016). In an Article written by Aron Hsiao, Hsiao states, “eBay is place to buy meaning, you can get nearly anything you need or want at prices better than you can find in traditional brick-and-mortar or even online stores. Though there are lots of rotten deals on eBay, too, the careful consumer can always come out ahead. He then says, “eBay is a place to sell meaning, whether you are a Bix-box retailer or just an average Joe (or Jane) cleaning out your garage, nearly anything you list on eBay will sell if you are flexible enough about the price. E-Bays global reach can even move unusual items that are not in demand in your
eBay was founded in 1995 and gained the first mover advantage establishing itself as the first major online auction site. The firm started out offering its' services as an intermediary, facilitating the auction of goods by providing a common platform to be used by buyers and sellers. Today the firm has evolved significantly, operating across the globe with more than 97 million different active users registered (eBay, 2012). In total, the organization facilitates the sale of more than US $2,000 every second of every day (eBay, 2012). The growth of the auction service has died classified the development as well as acquisition strategies to provide services and products that complement the core operations. For example, the acquisition of PayPal, the online payment provider has complimented the ability for consumers to pay for goods
Growth prospects e-commerce E-commerce has continued to be a business trend and it continued to grow in 2015. According to the data the Stefany Zaroban got from the U.S. Commerce Department, the web sales in 2015 totaled “$341.7 billion for the year, a 14.6% increase over 2014’s $298.3 billion” (Zaroban, 2016). This reveals that Amazon would continue to have the chance to increase their sales as well as an increase to bringing in more customers. According to the data that GlobalData received, U.S. had around “300 million internet users in the year 2014 which was an increase of 7% over the previous years” (GlobalData). These statistics show that with the increase of online shoppers every year and the definite advance in technology in the future, more people will shop online than to go to retail stores.
eBay has acquired several patents on their implemented technology to protect them against competitor infringement. eBay settled a suit with the tech firm MercExchange to control three dispute patents, including the Buy it Now service (Schwanhausser, 2008). Recently eBay has gained a patent, Computer-implement method and system for conducting auction on the internet (Patent.com, 2010). Another important resources of eBay is reputation. eBay has become one of the most popular online retail due to reliability and reputation (eBay annual report, 2009).
EBay’s business strategy originally used a two-sided platform, founder, Pierre Omidyar (1995), developed the firm out of, what he saw as a, ‘need’ or ‘niche’ in the market that needed accommodating. This niche was to develop lower search costs and find a way to determine a fair price in the industry. (I.e. a working price mechanism) Due to high search costs the ‘used goods and collectables’ market had suffered a stifled growth. Whereas the lack of a price mechanism in the market meant products were sold primarily through bilateral negotiation, through buyer and seller. This was an issue as it didn’t reveal the true prices in the market as little or no competition prevented competitive pricing strategies from emerging. However, the emergence of eBay’s auctions feature transformed Bi-Lateral trades into Multi-Lateral trades, facilitating efficient price discoveries. (R.Salehnejad, 2012, Note 3) In 2003 eBay introduced fixed prices using the ‘buy it now’ function in which eBay still benefited from a listing and commission fee. This effectively ensured that the merchant always got the price they wanted for a good, not necessarily the market price it deserved. Furthermore, in 2001 eBay introduced ‘eBay Stores’ allowing firms to offer its products at fixed prices through the eBay site, such as the Home Depot in the USA. Here it is clear that eBay was moving into Amazon’s territory as an online retailer and merchant platform. Although eBay
The Alibaba group has thrived in the Chinese e-commerce sector from its inception in 1998. They currently account for over 70% of online shopping in China and delivered annual revenues of $636 million in the 12month period ending June 2009 (case p1-2). Alibaba’s successes are due to multiple factors that have allowed them to create corporate advantage, and thus establish market leadership in China (Case p1). The configuration and coordination of Alibaba’s
The company eBay Inc. is an American multinational Internet consumer-to-consumer corporation. Founded in 1995 by Pierre Omidyar in San Jose, California, it is now a multi-billion dollar business with operations localized in over thirty countries including China and India. It’s main enterprise is eBay.com, an online auction and shopping website that allows people and businesses to buy and sell a broad variety of goods and services internationally. Millions of collectibles, décor, appliances, computers, furnishings, equipment, domain names, vehicles, services, intangibles and other miscellaneous items are listed, bought, or sold daily on eBay. Anything can be auctioned on the site as long as it is not illegal and does not violate the eBay’s Prohibited and Restricted Items policy.
E-commerce is platform of communication through internet that takes place between companies and their customers (Whiteley, 2000). The e-commerce provides various services such online shopping, online bank and E-enterprise which are also emerging trends on their own. Online shopping is one biggest service of e-commerce which allows consumers to buy, order and view goods and service on online through their gadget, anywhere they are (Dennis et al. 2004; McCormick, 2009). Based on fact that world is connected through internet and the new generation prefer to utilise technology than do things in manual process (going physical retail). .
The first section of this paper will be promptly focused on the historical background of eBay. The second section of this paper will be discussing about the SWOT analysis of eBay. In the second section, we will first be discussing about the strengths of eBay Inc following by the weaknesses of the company. Then, we will be learning about the opportunities and threats that eBay faced.