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Edward Bernay Research Paper

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Briefly summarize the two of his public relations projects introduced in the video. Edward Bernays effectively persuaded millions of people to buy into a culture of consumerism. His efforts helped his uncle become a household name and gifted women with the confidence to smoke in public. While in Paris, Sigmund Freud first gave his teachings to his nephew, Edward Bernays. The teachings interested Bernays so much that he wanted to spread his uncle’s scientific approach to the masses. Through Edward Bernays efforts to distribute and propagate his uncle’s books, Sigmund Freud became a name that everyone knew. Sometimes Freud even helped Bernays with his projects. In the event of the Easter Day Parade, Bernays sought the help of a psychoanalysis. …show more content…

These young and beautiful women influenced trends for their peers. By using these women, Bernays transformed the way women and men viewed women smoking in public. Every year, New York City holds an Easter Day parade. During one particular year, Bernays hired the debutantes to carry packets of cigarettes under their skirts or dresses. After they heard his signal, the women were instructed to lit their cigarettes and carry them around while walking in the Easter Day parade. Newspapers and magazines began publishing the event, not only on a local and nation level, but world-wide. The event stunned the world. Immediately, cigarettes were found in the hands of several types of women, who desired to feel liberated. In reality, the object drove women to exhibit irrational behaviors. Although the cigarettes did not give the women actual liberation, they continued to be seen with the object. Movie stars, singers and advertisements even promoted the use of female smoking. While the movement promoted liberation for women, it was a ploy by the tobacco companies to sell more products. The staged event at the Easter Day parade made it possible to feel comfortable to smoke in public and for the tobacco companies to gain huge …show more content…

Ivy Lee is credited for creating the public information model. The model boasts 50% use by organizations. Most of the current content used by this model are press releases, brochures and web-content. During this journalistic model, there is one-way communication and no research. Much of the organizations that use the public information model are government and non-profits. P.T. Barnum devised the press agentry model. This model uses one-way communication, half-truths, no research and no ethics. Organizations that are associated with sports, theatre and product promos use the press agentry model. This propagandistic model is used with Hollywood publicists and marketers. Edward Bernays distinct practices created events that routinely shocked and drew the masses to intrigue. In his model, Bernays aspired for an understanding that is mutual and that has two-way communication, and democratic. Currently, 15% of organizations implement Bernays model. His model strives to be completely truthful, unlike the public information model and press agentry

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