Effect Of Smartphones On Advertising

|Mobile advertising – Provides growth opportunity |Global and socio-economic conditions – European and Asian countries |

During the 20th century, there were countless major technological advancements that changed society. Not only did it make people's lives easier, but it also changed the entertainment, communication, and leisure industries. With these new outlets to use in order to expand, the advertisement industry changed their strategies to adapt to new forms of communication. With all these new technologies, every moment of the day became an opportunity for ads -- on the radio, on TV, and while driving. Wherever technology went, a new form of advertisement followed.

Back to the 70’s the biggest campaign was using sodas, like 7UP's "Un-Cola”, Coca-Cola and Pepsi. We also see more advertisement on television and marketing teams looking at trends to see how and why such campaigns worked and which were flops. Moving into the 80’s and 90’s we see that computers are slowly starting taking over advertisement. It isn’t until the 2000’s when we start to see more and more marketing strategies and in the 2010’s we see that platforms such as Google, YouTube, Facebook, and Twitter start to influence and branch out to different

Advertisements are very successful and can have a big impact on the culture of people and the way people live their lives. For example, one of the biggest advertisements changed one big important do a lot of people end up doing, marriage. Around 1956, and so on, the De Beers diamond corporation advertised the engagement ring, as a sign of love and togetherness. This went on for so long, that people have started to believe in this and it was adopted to people's idea of marriage. In these days, you can rarely see anyone getting married without a diamond ring, and even if they don’t have one, they plan on getting one once they gain enough money.

As societies advance deeper into technology, so do the corporation and businesses that we as consumers support. The means of advertisement has changed significantly over the decades. For example before the television sets or radios were invented, general advertisement was commuted by word of mouth from shopkeepers, and posters, to the general populous. After the radio was invented, businesses could pay a fee to be promoted by local broadcasters over a larger radius than, word to mouth advertising would. Through the centuries many methods of advertising have spawned, however the most effective form of advertisement are televised commercials. Thanks to the use of television, companies and businesses have the ability to create intrapersonal commercials

M320 first main research question is will the advertisement attract attention? Based on our research surveys, our hypothesis is it will attract attention. We used our asymmetric theory and sent out to students about whether they are likely to be effected by ad campaign that they see on App store and Google play. Which in this case, the participants will have little information than the researchers and be able to answers the survey freely. Those research surveys show that they are most likely effected by the social media advertisement. According to BI intelligence, U.S. app install revenue will top $4.6 billion this year and grow to $6.8 billion by the end of 2019.

Sherry Turkle made an interesting point in her article called No Need to Call. That point was with new technology we have developed new ways to socialize with our friends, and family. I believe that with this new technology there has arrived new ways to advertise products, places, shows, movies, even people as well. We all have seen ads on websites we visit. Some ads are on the sides of websites, some are even in the middle of them.

Everyday our lives are affected by advertising and media. Companies use advertising to take advantage of every aspect of people’s lives. As a result, a change needs to happen in advertising, for the negative impacts of advertising are hurting the cultural norms of society. Everyday companies use advertising as a tool to take advantage of the relationships of consumers.

Advertisements can be defined as published papers or videos used to promote a product and to persuade customers to buy a certain product from a certain company. Whether people buy a product because of an advertisement or simply because of the brand, product sales have gone up ever since the firsts ads were seen around the 1920’s. While ads constantly use the same tactics to influence people, the tactics change based on the evolving society. For example, the 7 Up company have advertised their drinks since the 1930’s, but over time they have developed and adapted to the changing society.

We are a society not just surrounded by marketing but immersed in it. We pass billboards as we drive, endure commercials as we watch television, scroll past ads on websites, and promote particular brands in our choice of clothing, cars, and home décor. The depth of analysis and research that goes into each ads design, placement, and medium should be considered. A billboard for “The Loosest Slots” is placed near the casino’s exit along the highway to entice drivers to stop and play. Commercials for toys are aired on children’s satellite and cable television channels specifically so the child knows what to request their parent’s buy them. Ads on websites are based on our previous search histories so the items we are being shown are items we are

Advertising techniques range in complexity from the publishing of simple, straightforward notices in the classified-advertising columns of newspapers to the concerted use of newspapers, magazines, television, radio, direct mail, and other communications media in the course of a single advertising campaign. From its unsophisticated beginnings in ancient times, advertising has burgeoned into a worldwide industry. In the U.S. alone in the late 1980s, approximately $120 billion was spent in a single year on advertising to influence the purchase of commodities and services.

Marketing has always been on the cutting edge of technology. The communications technology explosion of the past 40 years has created a complete melding of technology and marketing. Technology not only needs marketing to identify customers and sell products, but marketing must optimize its use of technology to locate and target customers. Universities are offering degree programs in digital marketing.

Increase the digital advertising in the mobile. According to the Score mobile shopping in increase $396 million to 2.4 billion in 2010. Through creating new features for other iPhone devices will reduce the gap between tablet and smart phone devices. The main goal is to expand and create new features for existing customer and new customer.

Deep Thoughts by Hooplah. Wouldn’t it make more sense if people’s eyes were on the top of their heads? That way, they could still see where they’re going as they walk and text. It’s worth considering – with one third of the planet owning mobile devices. And they’re not just LOL’ing and winking more than any actual human ever truly winks in a lifetime. They’re making very real consumer decisions instantaneously, multiple times a day. Our mobile search advertising campaigns are guaranteed to form instantaneous connections

Advertising agencies today are confronted with the ever-evolving nature of technology and new applications that are continually being devised. Traditional advertising methods such as billboards, newspapers, magazines, radio and even broadcast television advertising are becoming less effective due to the significant increase in the number of platforms for getting messages to target audiences. In my essay I will discuss the challenges that the digitalization of communications has had on advertising agencies and its effects on consumers, the media and brands, with examples of how these companies are overcoming these problems to solve their clients’ brand or business issues.