Effect of Advertisement

Unfortunately, advertising is sending our country into a quick downward spiral, doing an immense amount of harm and little good. Companies pay millions of dollars each year, in hopes to successfully pull the wool over our eyes and get their product sold. The dishonesty is leaving the citizens of this country with nothing to gain. The biggest problem with advertising is that the majority of it is alarmingly misleading. Advertisements convey an unrealistic view of a particular product. Companies go to extraordinary lengths to persuade consumers to indulge in unnecessary luxuries. Once again, the consumer falls victim to their tricks and

Due to advances in technology, significant changes in advertising appeared in the 1920’s. In the latter half of the 1900’s ads were illustrated in color for the first time and the layout of most magazines changed. Advertisements, in the 1910 Ladies’ Home Journal, were mostly located in the back of the magazine. Though due to the popularization of name brands, ads moved to the front as competition between products produced more revenue.

It soon began advertising. As stated in Radio in the United States, direct advertising was not allowed in the beginning from an order from Herbert Hoover. Station owners wanted policy changed, since it was obviously expensive running a radio station. But by 1926, advertising was allowed. The radio then became a new place for advertising, It advanced the way they promoted products/ companies/ organizations and to make people buy these products since most had a radio at the time.

Resulting in many companies perceiving advertising as a risky business. Although, “Between 1918 and 1923, a greater percentage of articles in the advertising trade journal Printers’ Ink, were devoted to ways of convincing “ancient” corporations that advertising was a given of modern industrialism than were devoted to advertising and merchandising techniques.” (Ewen 3). Thus, introducing the need for advertising to the people as well as large corporations. Ultimately, this advertised advertising, creating a new way for old corporations to see how advertising benefited both the companies themselves and market development.

"Ads had to inform consumers about the existence of some new invention, then convince them that their lives would be better if they used, for example, cars instead of wagons..."(p.778). That is where it all began because people back then would see this new invention or new way of living and think they needed it. Once one person has

"Emergence of Advertising in America: 1850 - 1920." EAA: Timeline. Duke University, 2000. Web. 07 Mar. 2014.

Pharmaceutical companies spend billions of dollars advertising pharmaceutical drugs to consumers, medical journals, and healthcare providers. In fact, according to Mahon’s publication “Impact of Direct-To-Consumer Advertising on Healthcare Providers and Consumers,” for every one dollar that pharmaceutical companies spent on advertising, the sales quadrupled to a shocking $4.20 (417). What is even more frightening, is that this extremely profitable return on advertisements is continuing to grow as pharmaceutical companies are increasing their spending on advertisements. As Fottler, Ford, and Heaton point out in the book “Achieving Service Excellence: Strategies for Healthcare,” the pharmaceutical industry is very competitive, so in order

1700’s-1900 Advertising has gone through several periods to be developed to the extent that it is today. Beginning in the 1700’s, the concept of the newspaper began to take hold of the early American Colonies. It wasn’t until 1736 that the concept of advertising became an aspect of newspapers due to its popularization on the count of Benjamin Franklin. Franklin began to use advertisements to sell items such as wine and mathematical instruments, and he used his expertise to teach stores to advertise by utilizing illustrations. With the Stamp Act of 1765, advertising became more relevant than news as colonists responded to the act with several illustrative advertisements. With the

Advertising was done through pamphlets and signboards. The pamphlets at this time explained goods and services that were available. Signboards normally contained symbols and address but not numbers (Applegate. 2012. P.4). It was in the eighteenth century is when advertising got its start in the media, by appearing in newspapers for the first time. In the beginning, advertisements were simple, “20% o the ads will be lists of goods offered for sale by local merchants and descriptions of books newly published. The point is that these are simple announcements essentially answering the reader’s tow questions-where and when? Does anyone in the community have thread for sale? Has anybody got any cheese? When will there be a ship going to Charleston? Apparently the thirst for this kind of advertising was enormous. The first paper had 10 columns of advertising in a paper of 16 columns” (Goodrum and Dalrymple. 1990. p. 13). At this time,

Advertising was first developed in 1841. It has become the way we communicate to persuade an audience. It has become a huge part of our lives. It plays a large role in our social impact of life. It has shaped our values to the point that it is taking over the decisions we make. Everything we are taught and believe are right and wrong are changed by the way it makes us think and behave. Our culture is being shaped by these advertisements and commercials and sadly they are affecting us in a very negative way.

Using close readings of the advertisements themselves as well as extensive information on the marketing and advertising industries, Roland Marchand argues that the advertisers of the 1920s and 1930s worked both as advice-givers about the problems of modernity. His analysis is divided into three sections: the advertising industry, advertising as visual culture. Using three examples, Marchand illustrates why the early twenties were a turning point in advertising. The reason being the shift in the ads themselves from being product-centered to consumer-centered, where the product is a solution to a consumer problem.

There are, as of Antiquity, advertisements in the form of frescoes extolling the virtues of a politician or gladiatorial combats announcements. Poster discovered in Thebes and dating from 1000 BC is commonly regarded as one of the first mass-produced advertisements; it offered a gold piece that would capture a runaway slave...

In the earliest methods of advertisements, a man named William Caxton printed what could be Britains first advert in 1477 and from then advertising developed into a genuine business and it wasn’t long before people started to offer themselves as specialists in advertising - the earliest known record of an advertising agency dates back to 1786. (1). A couple centuries after Caxton, followed the rest of the advertisement as we know of today; with a brief time line dating the different approach through the years starting, 1704 - America published their first ever newspaper Ad, 1835 - First billboards appear, 1920 - Air on the radio advertisement, 1941 - First Television commercial, 1978 - The first widely publicised example of online

The fiercely competitive businesses of advertising and marketing were born. Today those businesses alone are worth billions and even trillions of dollars. They

Advertising has always been an important part of our society. The history of advertising can be traced to pre-modern history when it served an important purpose by allowing sellers to effectively compete with other merchants for the attention of clients in Ancient Egypt. From 1704 when the first newspaper advertisement was announced, it gradually grows into a major force in American society based primarily on newspapers and magazines (Ad Age Advertising Century, 1999). It not only helps to raise the target demographics’ awareness of issues, but also educate consumers with the benefits of the product. However, advertising cannot target a particular person before the emerging of World Wide Web.