Effective Communication Of The Brands Values, Personality And Culture

A brand is what can either attract people to you or make people avoid you; people would identify you by the brand you portray. One can communicate their brand through actions and words. “It is essential to understand that wherever we are, in whatever we do, we are all building our brand”.

Corporate brand will always portray positive image of a business. A good corporate brand is also associated with positive value perception of the stakeholders

The image of our company is one of our core values and is present in all the communications we generate. Every company needs an image of powerful new brand that differentiates it from its competitors and to express the values we want to convey.

According to her, marketing helping companies build a formal brand of a company which will lead consumers to get use to the company and build a good relationship with it. During the late 19th and early 20th century, the main focus was on advertising new products, and because of mass production, companies would create similar products resulting in companies competing for consumers. Furthermore, she discusses that the concept of branding had be relevant in the early 1880, and nowadays selling an image or lifestyle is crucial for a firm (2000). Though Klein backs up her claim by using exams from the mid and late 20th century, they are still very relevant today. Branding is much more important than advertising. No longer are advertisements found allover the place, instead if a consumer knows a brand, they are more likely to remain faithful to that brand. Brands still create familiarity and emotional ties between consumers and companies. Overall, it is evident that the brand is more important than the product (Klein,

In order to display commitment employees have to feel that they are being treated with fairness and respect. Many organisations have concluded that they need to create a corporate personality or identity with a set of corporate values or a stated mission - ‘an employer brand’ - which employees as well as customers will recognise and relate to. In practice the employer brand can be seen as an attempt by the employer to define the psychological contract with employees so as to help in recruiting and retaining talent. For more information see our factsheet on emplyer branding.

Maintaining the employment brand/image of how one perceives the hospital is vital not only for current internal employees and future external applicants but for patients, as well. The brand/image of the hospital has an economic and social impact on the organization (Florea & Mihai,

As an example, Picture 1 is Disney College’s poster that appeals people to study at the Academy and work with the company after graduated. And Picture 2 and 3 are Invitations of company to work with them. Employment branding is not only advertising goods of the company but also providing public access to the company's business philosophy. And it may be possible to influence the creation of public and youth to feel good and may want to work with a company when they graduate.

Part of an organization’s priorities is to be an employer whose public image is desirable and enables it to attract and retain top talent. Fortunately for employers, the undertaking can be accomplished through Employer Branding. The focus of this paper is to examine aspects that pertain favorable employer branding.

When developing a company identity you want a strong solid one that adds to your credibility with customers giving them a sense of trust and reliability. They know what you do and do well giving them a feeling of ease. They will come to trust in your strength and business.

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

The rise of brand culture has targeted and influenced the consumer’s thoughts and behavior while purchasing any kind of product in today’s market. There have been numerous studies that clarify how culture does influence the consumption of brands towards consumers. It’s evident that consumers who classify themselves as cultural are likely to be ‘ brand loyal’. By saying this the iPhone plays a strategic role in manipulating consumers into buying the brand. Consumers who love the company behind the iPhone ‘Apple’ have a strong bond with it as the phone itself offers Icloud, IOS, style, design and reliability that no other brand can provide them. That’s one significant reason why consumers purchase and stick to Apple’s products. Not only does it provide trust to its consumers but it also includes upgrading the phones to new versions over years. Once a customer sticks with Apple in general they tend to stay with them for a long time.

Also, understanding other people’s perception of you speaks high volumes of your personal brand and can help make you a successful leader. “View your personal brand as a trademark; an asset that you must protect while continuously molding and shaping it. Your personal brand is an asset that must be managed with the intention of helping others benefit from having a relationship with you and / or by being associated with your work and the industry you serve” (Llopis, 2013).

If I am a brand, how would you get to know me? How would you get to like me? How might you develop real feelings for me? Brands today are just like human personality, it is both distinctive and enduring. Imagine a Harley- Davidson tattoo on your arm; would you perceive yourself to be more muscular or less muscular than before? In the article, the authors revealed that brand personality do “rub off” onto some consumer who hold certain beliefs about their personality- entity theorist in particular. In this paper, I will be discussing the research topic and the methods used and explore the practicability of the article.

c. Mary Kay: The brand is responsible for how her skin looks (young); she has deep feelings for the brand and over time she appreciated the product more and went onto depend on the brand.

A brand is also a kind of promise. It is a set of fundamental principles as understood by anyone who comes into contact with a company. A brand is an organization's "reason for being." It is how that reason is expressed through the various communications to its key audiences, including customers, shareholders, employees, and analysts. A brand should also represent the desired attributes of a company's products, services, and initiatives. Many businesses try but fail to create a successful brand. Here are ten of the most common mistakes: