Effective Facebook Marketing For Real Estate Business
By SirishOn April 13, 2013
Effective Facebook Marketing For Real Estate Business
Social media networks especially Facebook has been playing significant role in online marketing and emerged as a source of advertising any business. Facebook acquires over 978 million users globally with US topping the chart with over 159 million users. US register nearly 90% of real estate agents using Facebook for marketing their business.
With the kind of increase in users registering on Facebook each day creating opportunities to acquire new clients has made the real estate business to integrate Facebook as an important component to its online marketing strategies. Now that most of the real estate activities started to happen through online search the real estate businesses, professionals, buyers, brokers and sellers are relying in Facebook that offers them the chance to build a community of their existing and prospect clients.
Here are few tips for effective Facebook marketing for real estate agencies or a business.
Set Up a Business Page on Facebook
Create a business page for your real estate business which helps in cultivating traffic, lead generation and customer acquisition. Here are few steps to set-up a Facebook Page -
Ensure the Facebook page for your real estate agency or business is compelling with targeted keywords and brand name
Add testimonials, achievements and awards etc to the welcome tab of your Facebook Page in
Television, radio, internet, and social media commercials attract customers by making them aware of the products, services or brands available by a particular company. Companies when they advertise are trying to convince customers to use their products by using pathos, ethos, and logos. Social media advertising is a tremendous way to increase exposure and traffic for your business, create loyal customers, and generate leads and sales. After carefully studying the Facebook advertisement, I have come to the conclusion that Facebook would be the best company to help me obtain the advertising needed to promote my AV business, since Facebook is currently the social network King. Advertising on Facebook helps you find new customers and build lasting relationships with them. Facebook uses pathos, ethos and logic by explaining how liking various Facebook pages you will receive updates from them, keeping you more connected to the things you want. Facebook remains the most reliable source to get information spread to people quickly, and the Facebook logo is everywhere you go.
One of the first steps you might take is to start building a strong presence for your business on Facebook. If your business doesn’t yet have a Facebook page, then creating one is imperative (and it’s easy to do). Simply open a Facebook account for your funeral home, click the arrow at the top right corner of your account page, and click on the Create Page option. You’ll then be given prompts to help you complete the process.
Today, the majority of potential customers have social media accounts on Facebook, Twitter, and more. This makes those the ideal places to advertise your business, especially since you can specifically target people who are interested.
Facebook is the largest of the social media networks at this time. There are an estimated 1.65 billion Facebook users who are active in any given month. The number increases by an average of 15% per year. With numbers like that, your target audience is likely to be on this social media giant, so this isn't one you want to overlook when it comes to online marketing.
Consider surfing Facebook as your company instead of yourself. When you're on your page, you have the opportunity to check out Facebook as the page itself. Do this and like pages which you think
Facebook has a specific page of helping the customer to refine your advertising to reach the people who matter most to your business. This indicates that most of advertisement appears on Facebook are well refined based on user’s trait.
Here are a few tips on how to improve the effectiveness and overall success of your business’s Facebook Page:
Every day, there are over 900 million visits to Facebook. This presents a unique opportunity for businesses looking to attract new business. Unfortunately, advertising to 900 million people is neither helpful nor effective. Instead, it is important to focus on only a small portion of that number.
Despite breakup letters and fraud claims, an estimated 15 million businesses, companies, and organizations have a brand page on Facebook. Yet so many are still behaving like amateurs when it comes to marketing on the 10-year-old platform. Step up your game by avoiding these all-to-common mistakes that brands are STILL making on Facebook.
According to CMO Council, every 60 seconds on Facebook, 510 comments are posts, 293,000 statuses are updated and 136,000 photos are uploaded (Cmocouncil.org, 2015). If consumers see events or promotions thorough social media, they are ready to act immediately and spontaneously to not lose the chance. E-mail can be powerful as well because it provides a better and quicker response rate, and it does not take a long time and a lot of money. Marketers can target a group of people or individuals from the list of e-mail addresses. Furthermore, there are other online advertising methods such as banners and pop-up ads. Both of the methods are used commonly on the Internet. Computer system knows customers’ interest, so they show the banner which is an electronic billboard that contains short text or a graphical message. Also, pop-up ad appears in front or underneath the active windows when customers enter the website, but it is not that positive method because many people consider it as intrusive advertisement and get annoyed with a lot of pop-up ads (Computer Information Systems, p.277). Therefore, having online marketing strategy is important to run a business nowadays, and it has a huge impact on the business. 55% of marketers from around the world plan to increase their digital marketing budgets every year (Cmocouncil.org, 2015). To run a successful business, businesses should be active to keep pace with the
Despite the emphasis placed almost daily on social media marketing, email marketing in the real estate world still leads the way when it comes to converting leads to actual clients. Emphasis on converting. While social media platforms like Facebook are important tools to have in your marketing arsenal, they do better to engage and keep your followers informed on a consistent basis. But when it comes to making that pivotal decision to sell, it’s email marketing that wins more.
Facebook is an excellent technological marketing platform with optimal cost effectiveness and efficient process to monitor the marketing content for the business. This platform is designed to collaborate through group sharing on a intergraded network that will allow users to view current genres of music selections, upcoming events and allow customers to post reviews directly to an individual Facebook webpage designed exclusively for the
The more targeted you can make your posts and boosts, the more success you’ll find. Another little known feature on Facebook is that in some cases you can invite those who like your post to like your page. Simply boost a post, click on the likes to see who liked it. There will likely be an “invite” button next to the names of those who haven’t yet liked your page.
This report will look at how Facebook, the social networking service, can be utilised as a marketing platform for My Business Profile, the Experian Business Express product. It
Once our website is formatted correctly and running, we need to make sure that it is user friendly. In addition, we will need to make promote our website so that people are aware that we have a website. When testing to make sure a website is user friendly, we need to make sure that pages are loading in a relatively short time span. In addition, we need to make sure that our website is viewable through different devices. The majority of people surfing the web will be using their cell phone, therefore we will need to make sure our website is compatible to mobile devices. This can be done be simply changing content/format on a web page. Once we are certain that our website is user friendly; we will need to begin promoting it. Promoting our website will help spread the word that we have a company website. The two most important ways of promoting our site is through having a key word rich page title and a Facebook page. Creating a page title that has popular and common keywords will allow our website to be search more frequently. A Facebook page will act as a resume’ to our company website. For example, it will provide customers with basic information about our organization, along with our website link.