Effective Leadership : Management Values Essay

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Effective Leadership: Management Values in the Latin American Cluster
“A strategy is something like, an innovative new product; globalization, taking your products around the world; be the low-cost producer. A strategy is something you can touch; you can motivate people with; be number one and number two in every business. You can energize people around the message .” Jack Welch In order for a multinational enterprise (MNE) to be successful in infiltrating Brazil’s market, it’s important for leaders to become familiar with the cultural norms before conducting business. There are leadership and cultural information available to assist American leaders in their globalization strategies. The GLOBE leadership study and Greet Hofstede, have researched the cultural dimensions that are relative to the unique management style and/or techniques of leaders within Brazil’s business culture. Although, there are several dimensions this paper will concentrate on the basics of doing business in Brazil.
GLOBE Leadership Framework: The GLOBE leadership study has identified Brazil as part of the Latin American culture (Hoppe, 2016). According to the GLOBE leadership study, Brazil is within a cultural cluster that values the following categories: team oriented, performance oriented and group protective. These leadership scales identify a specific managerial style that are preferred in the Latin American cluster. Leaders within this culture are expected to inspire and promote

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