Eileen Fisher Case

Since its beginning, the brand been characterised by its gender defying designs, mixing masculinity and femininity in a very contemporary way and creating the idea of a shared closet. “It’s not gender for me, it’s just clothing,” Jonathan Anderson said. “I feel that in a modern culture, if it’s about gender then it’s a very dated concept.” This had been particularly notable in his menswear collections due to society’s more typically conservative attitudes towards the way men dress. J.W. Anderson has been known to send male models wearing mini skorts, crop tops, leather dresses and ruffled knee-high boots down the runways. This uncompromising approach of avant-garde minimal androgyny is a solid USP and provides a niche within the ready-to-wear market. According to Anderson in an interview with The Business of Fashion; “I think the brand will always be about androgyny,” he continues. “I love the relationship between men and women — that coupling. Men with men, women with women, women and men, that kind of mixture of sex and sharing of garments — I think it’s normal. It’s about wearing clothes that tell a story and an emotion; it’s not so much about gender.”

The hashtag that took over social media. Many African-American students took to twitter to deliver their responses to Abigail Fisher, and the late Justice Antonin Scalia. With responses such as “How you gon' hate from outside the school? You can't even get in! #StayMadAbby #BlackTexasEx” and “I earned this degree through blood, sweat, white fundamentalist evangelical supremacy, and tears #StayMadAbby” The case known as Fisher v. University of Texas, is to be decided on whether the University of Texas acted fairly against the young woman, and potentially many other individuals. With the suit still impending in the Supreme Court, many awaits the end result of the case.

Julie Fisher was employed as a surgical nurse at San Pedro Peninsula Hospital(SPPH) along with her husband Cordell Fisher, who was a pediatric dental surgeon. The defendants SPPH, DR. Tischler and DR. Brow. Dr. Tischler is a member of SPPH's medical staff specializing in gynecology and obstetrics. Dr. Tischler controlled Ms. Fisher's employment by giving her direct orders and making recommendations about her performance. Dr. Brow is a member of SPPH's medical staff specializing in pediatrics. From 1981 until November 1982,

To better understand their declining performance, the company then launched an internal review of their operations and determined that the main reasons for their recent struggles were: a decline in department store sales, the rise of fast fashion retailers, the company’s own out-of-date supply chain model, and that the company’s focus was diluted over too many brands and too many initiatives. (“The

Created and presented the brand’s “marketing through storytelling” strategy as a means of connecting customers to products in a personal way, which initiated a 30 percent increase in both reach and sales within a few months

This could be due to the fact that Ralph Lauren is making a notable effort and wise business decisions to revive the brand. Their CEO Stefan Larsson was hired to save the brand, but due to his lack of performance, he will be leaving the company. Until they find a new CEO, the CFO Jane Nielsen will be running the company. He plans to focus on the source of the decline in revenue: e-commerce. Comparing Ralph Lauren to Coach Inc., they have both been in business for several years, but Coach isn’t in a decline like Ralph Lauren. When customers walk into Coach in New York City, there are conveyor belts showing bright new handbags. They are adjusting their business model to the desires of young adults shopping in their stores. Ralph Lauren will make these adjustments by having the CFO focus on their digital operations and streamlining stores’ organization. Stockholders of Ralph Lauren Corp. seem optimistic about the company now that the stock price has increased to around the price it was previous to the announcement.

The product life style of the department store is in the mature or declining phase of its product life style, because of the declining sales. Furthermore, according to estimates, market share has eroded away to 7 per cent, as of 2010, and is far below the desirable rate 15 per cent (Johnson, 2011, p. 3). Also, the brand image is being heavily relied upon and the bottom line is not showing significant increase in the years presented in the journal article. Macy’s is afloat due to a strong management team and the aggressiveness to deal with problems as they arise. For example, continuing to adjust its portfolio of stores, focusing on fashion, and developing private labels in bedding, outerwear, ‘tween’ clothing, increase national advertising and using celebrities. Additionally, Macy’s advertising is combining the national department store image with July 4 and the Annual Macy’s Thanksgiving Parade, which appeals to the American citizen. Solution

On the other hand, as a consequence of a declining retail industry, less and fewer customers were flocking towards department stores as well, thus making competition aggressive for the existing companies competing for a sliver of the limited profits that were still available. Yet competition within existing companies was not the only threat, discount stores like Walmart, Target, and Marshalls were beginning to build momentum in the market, gaining more sales. Moreover, with the presence of Internet, online shopping was beginning to rise in popularity, which also brought in more retailers to the already heavily competitive retail environment. Thus, due to these challenges, Macy's repositioning and consolidating efforts was a good strategic move to restore its vitality. In fact, the offshoot of the consolidation tactics enabled Macy's to provide moderately priced products. Thus, by remaining in the middle of a bell-shaped curve, Macy's was able to gain a large part of the market share and by identifying a new position as "affordable luxury," Macy's would be able to broaden its consumer base. In addition, Macy's national brand coupled with its unique product price point at the

Although their branding message was changing slightly during the time, they kept core values and traditions untouched. Comfort, uniqueness, quality and emotional impact – these were always the main associations with the brand. However, other features were being emphasized as time was going by.

A strong brand image is often seen by management to be one of the company’s most important and valuable assets (Class Notes, 2016). A brand image can be seen as “the impression in a consumer’s mind of a brands total personality” (Business Dictionary Online, 2016). When a brand image is seen, immediately a vivid picture of that company, its products and even its values

One brand consultant, from the case, says when times are tough, people are looking are looking for brands they know and the comforts they bring out, not only functionally but also emotionally. On page 233, there is a section about brands. Nowadays branding is so strong that almost anything goes unbranded. The textbook author says consumers view a brand as an important part of a product, and branding can add value to a consumer’s

However, two questions often arise; What makes a brand strong and how do you build a strong brand. Keller developed the Customer-Based Brand Equity (CBBE) model on how to build a strong brand by following four steps (2001). It provides a unique perspective on what brand equity is and how a brand should be built, measured and managed. The four dimensions represent fundamental questions that customers invariably ask about brands and relate to brand identity, brand meaning, brand responses and brand

Conducting an online analysis of a company can help understand the reputation this brand has to other consumers. Victoria Secret is mainly known for its women lingerie, beauty products, swimwear, and workout apparel. Recently there is new buzz from L Brands Inc., the parent company of Victoria’s Secret that they are changing their whole entire brand image and what they plan on selling. These changes occurred this April through May in hopes to reconstruct the company’s focus on what to sell. The main changes taking place are the changes within the company, the removal of swimwear and other non-core business items, and the removal of promotion items.

The company has been able to generate a strong brand association with its values and they have in turn

Firstly, need to establish the context of market place entry whereby THY became a global brand.