Elaboration Likelihood Model Essay

Persuasion has caused lots of us to rethink how they live and who they are. But what exactly is persuasion? Persuasion can be defined as the attempt to convince someone that something, that they may or may not believe, is true. When used correctly, persuasion can cause almost anyone to think or do anything. Many persuasive techniques can be used to make someone think the way you want them to, or do what you want them to do. Jonathan Edwards was preacher and writer. He gave many sermons to try and persuade others to think and do what he wanted them to. One of his most well-known written sermons is Sinners in the Hands of an Angry God. He used the art of persuasion in this sermon to try and convince people to change their ways before the were cast into the burning pits of hell. Some of the persuasive techniques used by Jonathan Edwards in Sinners in the Hands of an Angry God were logical reasoning, emotional appeal, and imagery.

Before the argument begins, the persuader needs to know what his audience is thinking, their values, and their views.

In using facts, studies and reason to persuade the audience,

In your textbook, Feenstra (2011) states, “As we explore persuasion, we can divide the persuasive communication into three parts: the communicator, the message, and the audience.” (p. 88).

Persuasion is the key to getting the results you want, not only for politicians or lawyers, but for every one of us. In a job interview, you will have to persuade your interviewers why they should hire you over the other candidates. In a classroom presentation you will have to convince your classmates and teacher that what you're saying is worth listening to and that you deserve a good grade on the assignment.

By being aware of the purpose of communication you how to respond to questions given and be an active part in debate, It is also important to be able to communicate a message to another person, or to gain or give general information.

In order to become effective communicators, one must understand the communication process. The basic communication process according to out textbook consists of five steps that begin with an idea that must be transmitted. An idea is effectively transmitted when the receiver comprehends the message as the sender intended. Therefore, analyzing and anticipating the audience are crucial milestones one must complete before transmitting an idea. Particularly, when leaders seek to inspire others to adopt the vision of the business and make it their own.

The importance of communication lies within a fundamental feature called, rhetoric. Rhetoric has a variety of definitions, but I define rhetoric as a way of persuasively communicating your idea to an audience whether it is through a written document, a speech or advertisement. Another definition of rhetoric is defined in, The Essential Guide to Rhetoric and is described as, “an art or study of using language effectively and persuasively by verbal communication” (Keith 3). Rhetoric is also associated with a term called a discourse, a written or verbal means of communication. Rhetoric is used to clarify why or how discourses can be persuasive. For example, rhetoric is used to explain why some movies, advertisements or speeches influence and are

When a person is communicating with others, many aspects must be kept in mind so that communication is effective.

Persuasion can be different for everyone. You can persuade someone into doing something that they didn’t necessarily think they were going to do before by telling them how it will be beneficial to them. Persuasion goes a long way because believing in something and then hearing it from someone else’s perspective can make you think twice about your original decision. If someone else has a better point and can make it clear enough for you to understand, you might easily believe them over your original opinion. Persuasion is a very convincing type of language and is used in so many different situations.

The first decision is whether to convey their message implicitly or explicitly. Next, those engaged in the argument must began compiling evidence to support and clarify their assertions. In a gun control argument, one side might use statistics about gun-related deaths while the other side could use armed robbery statistics to support their assertions. If the arguer choses to convey their message implicitly then an extra step of developing the message, deciding whether or not to include a visual, is also included, Each side must strive for the right balance of truth seeking and persuasion. Deciding how much of each to use is very important in presenting an effective argument. Persuasion is presenting facts intended to sway an audience towards one side of an argument. Considering the audiences thoughts, beliefs, and values and using this information to decide what reasoning is used. To seek the truth is to look for the best solution to the problems presented. Presenting a mix of facts that shed light on the truth and shock and awe facts that have good persuasion value will better support an argument. Understanding the audience is the key to determining the correct mix. An important distinction to remember when constructing an argument is that an argument will not be able to “prove” anything, it will only present a reasonable case for the participants

The case in which people elaborate on a persuasive communication, listening carefully to and thinking about the arguments, which occurs when people have both ability, and the motivation to listen carefully to communication is defined as the central route to persuasion. (Akert, 2013) For my example, I found an advertisement about Rihanna’s new long wearing, shine proof, makeup line. Her message is, having 40

In my everyday life I use persuasion to effect change in a person’s beliefs, attitudes, intentions and behaviors. I use persuasion to influence others around me either if it is in a work setting, a social interaction or giving a public speech. The ability to convey information, feelings or reason is a very useful tool in the pursuit of my own personal gain. While attending a Surf Riders meeting, a non-profit organization to clean our beaches, I gave a persuasive speech on why it was important to join and participate our party. I spoke at a Mothers against Drunk Driving (MADD) class to help people understand the severity of the crime.

Assumption 2: Individuals enjoy talking about themselves and what they know and enjoy. If someone has new information about a topic they enjoy, they will most likely listen and remember that information given to them.

Social psychologists have not only studied the effects of persuasion, but also the elements that contribute to attitude change. Carl Hovland (1953) developed the Hovland-Yale model of persuasion, in which he used a research team from Yale University. They found that there are a considerable number of factors that can influence how likely attitude changes are to occur, however they also noticed that some are more important than others [McGuire et al 1996]. One of the key factors they found that determines whether persuasion occurs is the communicator. Social psychologists have found that persuasion can be influenced depending about who is presenting the argument, which can impact on how an audience receives it. The credibility of the communicator plays a large role in influencing persuasion, in which