Giovanni Miller
EmbryRiddle Aeronautical University
The author attends Embry-Riddle Aeronautical University Worldwide Online as student. Correspondence concerning this article should be addressed to the authors at erau.edu.
First Internet Reliable Bank Case Study
The purpose of this case study is to answer questions based on the analyze of reading the case study. There were three questions focusing on ideas within the case study. The answer to the questions are answered below.
Open and Closed Ended Questions
After reading the case study it was noted the even though the complete survey was not available that the open and closed ended questions added significant value and customer insights for First Internet Reliable Bank (FIR).
Closed-ended Questions
The closed-ended questions allow FIR to ask direct questions which required the respondent to answer with preselected responses, such as with a multiple choice answer or an answer which requires a definitive “YES” or “NO” response. They
…show more content…
Building Customer Relationships
In order to build relationships with its customers FIR needs to step away from the mind set that the use of the internet is no longer dominated by males and the women and older generations are moving towards the use of computers and handheld devices to conduct business. Fir needs to focus on internet security and protecting the interests of its clients and that the market is more competitive, “brick and mortar” banks have become more competitive in the use of internet banking along with the provided customer service.
Improving Customer
This week, you are going to complete an Assignment in which you analyze two case studies. You will read each case and answer the questions included using the information you have gained from this course so far. Your answer should include an analysis of client strengths, possible interventions, and a reflection on the possible ethical issues and cultural influences as they might impact the case.
In this paper, the definition and description of what a case study is, what are some reasons for using a case study, what are some disadvantages and advantages of this approach? Also included in this paper I will talk about what are some of the ways a researcher can acquire information that can is used for a case study. A case study can be defined as a descriptive account of the behavior, history, and other relevant factors concerning a particular individual (Cozby, Bates, 2012).
These two Case Studies come from a National Center on Case Studies. I think that a case study approach is very useful in applying knowledge and this is what makes you learn it better. They may be a little daunting when you read them but I will help you go through them. Please ask for help so this topic becomes more enjoyable for you.
b. The open- ended questions is better to be used when a company has a new product to launch and need their consumer opinion as this type of question is used to distinguish purposes and require the marketer “evaluator” to interpret and analyze date in different ways.
Using your book and notes, analyze the following case study as completely as you can. The best essay will include analyses using several frameworks and concepts from class or the readings. This exam is due Saturday, December 12th at 10:00PM.
In a case like Brain’s, the conductor wants to know whether or not people would be interested in stimulators. In this case he would not need an open-ended question because it would just bring in inaccurate or rather unnecessary data. These types of questions are known as free-answer questions and are usually used for exploratory research. Respondents are given the opportunity to answer these questions at a more personal level. Unfortunately, the biggest issue with these questions is that it may come across as the interviewer or conductor being bias. This occurs since the final answer at times displays the interviews view
Review this case study in Chapter 7 of your text and conduct your own research. In a 3–4-page case study, address the following:
Student Guide for Research Papers The following guide is intended to assist students enrolled in the Extended Campus of Embry-Riddle Aeronautical University. The authors wish to thank Mari Schroering and Ed Landgren for their assistance in compiling and publishing this guide. No changes can be made to this document without the express permission of the authors.
The questionnaire possess nine close ended type of questions which apply varied forms of scales / data types as well as one open ended type of question. Among these nine question (close ended) strive in collating information concerning customers in addition to overall perception / preference over the specific product with both specific / close ended choices for ensuring objective / quantifiable manner of measurement
Case study research can also be characterized for its rationale and contribution to the pretended theory. This way, based on the researcher’s purpose, the study can be descriptive, explicative and predictive. Maxwell also shares that case studies act as exploratory studies, who’s function is an initial unearthing of theories, methods or researchers’ ideas towards the studied phenomenon (1998). The practice of using case studies for research, must include methods for gathering facts with measures and general rules that must be followed (Yin, 2008). The protocol for the standard conduction of case studies is imperative when studying various cases, and often recommended for a single case (Yin, 2008). This code of behavior serves as a guide for the researcher, and
Open ended questions are useful in the work place to determine more clearly and in depth what a customer is seeking information for. These are questions that do not have a specific answer of ‘yes’ or ‘no’, hence why a customer may have to explain in more depth what they may need help with. These can be questions that begin with ‘who, what, when, where and how?’
This will ensure that none of the respondent are influenced by the answer/opinion of the other respondent. Additionally, one more strength of the investigation was contained in the type of questions included in it. The questions posed did not require any previous knowledge. They were based on any particular subject or genre. They were more kind of logic based and simpler in nature.
This case study is located in the Assignment Section of your Blackboard. You are to analyze:
Therefore, I would like to choose closed ended question for most of questions to let people easier to finish it, also it can be more stable to collect the data. The Questionnaire will be set as anonymous, that means people no need to write the name on the questionnaire. But we may require people to provide their education level for analysis
For collecting primary data we have used questionnaire method and the question that will be in MCQ type and open ended.