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Essay Employee Communication

Decent Essays

Employee Communication

Every employee on the payroll is a spokesperson for the company. And what they say in the marketplace carries more weight than the best annual report, the most creative advertising slogan or the most aggressive public relations campaign. Yet company after company fails to partner with this incredible asset.

The results of recognition, communication and win/win partnership programs go directly to the bottom line in terms of increased productivity, lower absenteeism, and the creation of well-informed ambassadors to the communities and markets critical to the organization's success.

In my experience as an account executive for a PR firm specializing in employee communication, I have seen these programs …show more content…

I organized a benchmarking study of 40 corporations and found that the companies who distribute this type of information freely to employees are well-known in the marketplace, have low absenteeism and their employees are loyal to the company.

This is not to say that corporate relations is only about employees. On the contrary, groups such as shareholders, the surrounding community, government, customers and the industry as a whole are all important. But, if you begin corporate relations at the foundation -- with the employees -- and make them feel proud to work for your corporation, the rest of the groups will fall into line much more easily than if employees feel kept out of the loop or if they get little or no recognition for a job well done.

One vehicle that can disseminate information to the employee population is a corporate newsletter. Newsletters can not only give the crucial information (vision/strategy, progress/performance, financial), but also human interest stories to help employees feel as if they are part of one big family even though they might have 40 locations across the globe.

Videos are also a worthwhile method which can get the message out while showing employees the "live" version of executives in the company who they might rarely see face-to-face. Videos can humanize executives so that employees

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