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Enrollment Management Within Postsecondary Education

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The position of Director of Admission is an integral part of enrollment management within postsecondary education. What is enrollment management and what part does the Director of Admissions play within it? Enrollment management is an institutional tool designed to deal with how students choose a college, how they make the transition to higher education, what leads them to stay or drop out, and what influences how well they do while enrolled (Hossler, 2004). According to Baker, in her article, Introducing Enrollment management, the division of enrollment management encompasses four areas:
• Admissions: taking students from recruitment to enrolled through collaboration with financial aid, registration, orientation, curriculum, and student life.
• Retention: keeping enrolled or re-enrolling students
• Research: Collecting and analyzing trends that affect enrollment
• Marketing: Promoting the institution
The Director of Admissions embodies the admissions or recruitment aspect of the division. Reporting directly to the President of the university or the Vice President of enrollment management, the Director provides guidance and direction to the admissions staff, recognizes trends in enrollment, conducts research and analyzes data to ensure that the Admissions Department is meeting the enrollment standards of the institution. The position typically requires a Master’s degree and 1-3 years of managerial experience in college admissions (Monster. 2013). The desired institution in

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