Environmental Analysis

1528 WordsOct 25, 20127 Pages
External and Internal Environmental Analysis Aeropostale is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17 year-old young men and women through its Aeropostale stores and 7 to 12 year-old children through P.S. from Aeropostale stores (Aeropostale, 2012, para. 2). Aeropostale opened its doors in 1987, in the New York area. The specialty retailer had more than 110 stores in 1999 and has grown to more than 900 stores in the US, Puerto Rico, and Canada. Aeropostale’s name dates back to the 1920s. The stores are named after Compagnie Generale Aeropostale, an airmail company, was the first to fly between France, South Africa, and South America. External and Internal Environmental Analysis A…show more content…
The principle competitive factors of the retail clothing industry are design, brand image, consumer preference, price, quality, marketing, and customer service. Some of the products in the retail clothing industry can carry over from season to season, but this industry is subject to change because of the rapid changing fashion trends and changes in consumer demand. Retail must identify, anticipate, and capitalize on the emerging fashion trends. Aeropostale is a specialty retail clothing store. The specialty industries are companies that operate stores that concentrate on one brand or product. The Retail (Special Lines) Industry is made up of a diverse group of merchants that sell a variety of products, from apparel, and accessories to electronics to home décor (Ferrara, 2012, para. 1). Specialty retail stores sale their merchandise through chain stores in shopping malls, outlet malls, and street locations. The operating environment is competitive for Aeropostale. Retail clothing stores like Aeropostale need to be innovative to compete because they compete with other specialty stores and online-only retailers that offer large selections of merchandise and low prices. Specialty retailers must rely on technology powered business transformation because this industry is the most affected by macroeconomic factors. Aeropostale must also focus on efficiency initiatives to survive and for
Open Document