Urban Outfitters Mission Statement

Internet fashion retail is a highly competitive market, the trends in the industry and company’s success relies on customer’s needs, which change constantly. “Competitive advantage is the delivering of superior value to customers and, in doing so, earning an above average return for the company and its stakeholders” (McGee, Thomas & Wilson, 2005, p.207). In order for ASOS to stay on top of its competitors, the trends in the industry have to be monitored, so that further they can be strategically translated in developing new products, to gain customer satisfaction.

The common public goal of the marketing discourse is to attract attention from targeted audiences, in other words make the consumer buy, buy, and buy. In order to achieve these goals I have to execute different marketing strategies with the help of the staff and company executives. Together we brainstorm different marketing trends, design different kinds of ads; analyze social media for more effective ways of advertising and calculate risks based on customer insight. When all is done right the end goal will result an increase of sales revenue for the company, which will sharpen its image and name.

Marketing is all about identifying customers’ needs and wants. It also about putting the customer wants and needs at the centre of every department of the company. Asos is a company who has progressed throughout the years due to its marketing techniques.Asos is a global online fashion and beauty retailer which sells over 65000 branded and own label products through its website. The company ships for free

The mind-set of the company is to put sales and profit second to creating a special style that can change the world through fashion.

Sam Walton was born March twenty-nine, 1918 in a small town in Oklahoma. His father was Tom Walton and his mother was Nancy Lee. Walton lived on a farm until 1923, he moved around a lot from one small town to another. He was the youngest Eagle Scott in the state of Missouri history. While finishing his degree at the University of Missouri, Walton joined J.C. Penny as a trainee in the management program in Iowa. In 1942, Walton began the military until 1945 when he completed service. By the age of 26, he took over management of his first variety store by purchasing a Ben Franklin store in Arkansas. Afterward, he purchased his second store called the Eagle right down the street from his first variety store. Sam Walton gave birth to Wal-Mart in 1962. Later that year, Walton along with his brother Bud opened sixteen stores in several states.

The overall aim of the project will be to create an online presence to showcase their products. The website will reduce advertising costs and also streamline the ordering process.

Company’s marketing objectives: to increase the sales to $10,000 and improve the brand image by 15%.

Urban Outfitters is a corporation that sells clothing, music accessories, home décor and more. This company is targeted at people in their teenage years and people in their early twenties. The official name of the company is Urban Outfitters Inc. The CEO of Urban Outfitters is Trish Donnelly. Other companies that supply the same types of products

In order to achieve our first marketing objective, we recommend the following activities: Keep producing high quality, positive image products that satisfy customer’s needs. Secondly, the team must maintain direct and indirect sales force of no less than 140 and plan in advance in order to have the budget to do so. We also recommend offering employee fringe benefits to encourage long term positions

They apply both digital and non-digital approaches to best reach their customers as well as attract potential customers. With every new advancement of social media and technology, the company follows behind to stay in trend with their target

Mission Statement – Urban Outfitters believes in “lifestyle merchandising”. They not only believe in customer service, but also to have a “strong emotional bond” with every customer. By doing this they want to provide current fashion trends when they happen, not after.

Uniqlo is a retail industry which sells high quality casual wear at cheap and affordable prices under the company name of FAST RETAILING CO., LTD. It dominated the world with its presence and as of 2015 it has opened over 1’400 stores in 16 markets worldwide including big economy countries like China and The United States. Other than its flagship stores, they have delved into E-Commerce websites bringing in more profits. Due to the number of stores opened and popularity it has gained it has a big group of workforce of over 30,000 employees. (uniqlo.com, 2015)

Founded in 1977, American Eagle Outfitters (NYSE: AEO) is a retailer that designs and develops fashionable girls’ and boys’ apparel and accessories. The company’s target audience is boys and girls between the ages of 15 and 25 years old. The target audience seeks trendy and fashionable apparel product that meets a high standard of quality at an affordable price point. As of the most recent fiscal year, ended January 30, 2010, American Eagle held 1,103 retail stores in total, operating under the “American Eagle”, “Aerie”, and “Martin+Osa” brand names respectively. In addition to the retail stores,

Today we live in a world driven by relationships, first impressions and visual communication. As human beings we have a tendency to instinctively allow ourselves to react by what we see and feel at a specific moment, making such reaction unpredictable and capriciously volatile. Studying relationships is of extreme importance because when we understand why public and individuals react to stimuli in a certain way, we can try to manipulate the outcome. This is why Public Relations plays a crucial role in the fashion industry as it is a field of work that is driven by consumers needs and desires. By understanding the targeted audience, we can actually control commercial, marketing, and creative outcomes of a specific fashion organization. This piece of writing will explain and analyse the role and importance of public relations and Communication in the Fashion Industry.

Our business objective is to strengthen the online distribution channel and to increase sales revenue by 30 percent. At the same time, our marketing objective is to increase the awareness and the usage of mobile shopping application. We will market the new virtual fitting room features to our target audience who want to have access to new products faster and able to mix and match products on personalized mannequin and who does not want to wait in the long line in front of fitting room. The marketing strategy is consist of Social Media, Email Marketing, In app messaging, Search Engine Optimization, Promotion, Product tie-in and Sponsorship