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Environmental Scan - Hp

Satisfactory Essays

Environmental Scan

Quarter 2

Date:
12/22/2010

Project Group:
ESC39

i

ASIS

Hewlett-Packard

Projectgroup 39

Noortje Wilbrink
Jela Djurdjevic
Lini Zhong
Mitchel Lemmens
Dirk van Beelen
Jasper Arnou
Kasper Verboven
Paul Suntjens

Tutor:
Jonathan van Melle

ii

Executive Summary
The purpose of this report is to analyze and evaluate opportunities and threats in the North-American environment of HP. This report is written to provide Hewlett-Packard with a clear view of external factors which influence the company and how they should react on those factors.

The method that is used for gathering information is desk research; internet, books, articles and Avans databanks. A limitation that occurred …show more content…

2 3 Developments................................................................................ 5

3.1 Business cycle.................................................................... 5 3.2 Competition....................................................................... 6 3.3 Environmental awareness................................................. 8 3.4 Changes in consumer behaviour........................................ 10 3.5 Exchange rates................................................................... 11

4 Conclusion...................................................................................... 14

4.1 Opportunity....................................................................... 14

4.2 Threat................................................................................ 14

5 Bibliography................................................................................... 15

6 Appendices.................................................................................... 16

1. Introduction
This report has been requested by Avans School of International Studies.
It carries out an environmental scan linked to a company, Hewlett-Packard.

Hewlett-Packard is

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