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Essay On Graphic Design

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Graphic design, also known as communication design, is the practice of planning and displaying ideas and experiences with visual and textual content. Graphic design can be physical in nature, like designing posters, flyers, billboards, postage stamps, or any other physical visual form of design. Graphic design can also be digital like creating a virtual design for blogs, websites, online advertisements, and so on. Digital design also has a multitude of purposes such as commercial, professional, education, cultural and political mediums.
Graphic design is meant to engage audiences and potential customers and clients by using attention grabbing visuals. Most graphic designers create logos or designs that are easily recognizable to
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Here are some key standards in graphic design branding that all companies strive to achieve from their graphic designers.
Core Values
Every company has core values at the heart of their business. Your company’s core values are the things your business stands for. They are what your company deems the most important aspect of their brand. Your core values are not about the things that you offer, but more about the personality of your company. These core values should guide the overall brand message you want to deliver to your audience.
Core values are what attract customers to you. If your company’s values align with the consumer’s values, then they are more likely to use your products or services. A good graphic designer should be able to implement a company’s core values into the branding in a way that the audience understands. This is how effective branding will attract an audience.
Target Audience
Every business should have a target audience. Your target audience is the type of customers your business centers their advertisements, products, and services towards. The dream customer is the type of customer you vibe with. It is similar to what was mentioned before. When a company’s and customer’s values match up, they stick together. This is who your target audience is. They are more likely to stay loyal to you if you target that specific audience. Your target audience is more likely to buy your products and
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