Essay On Marriott Hotel

Dan Cohrs, the vice president of project finance at Marriott Corporation, is preparing his annual recommendations for the hurdle rates for each of Marriott’s three divisions: lodging, contract services, and restaurants. However, this is a complicated process because finding beta, cost of debt, and cost of equity in order to find weighted average cost of capital, or WACC, must be calculated using proxy firms and divisional data.

By 1987, Marriott Corporation had grown into a large multi-dimensional company with over $5 billion assets in lodging, contract services and restaurants. The company enjoyed fast growth in both sales and assets at around 16% per year from 1984 to 1987 and aimed to continue this trend into the near future. The management was determined to develop the company into top players in each line of business and hence an aggressive growth objective has been set. Its

Therefore, it can be concluded that the earlier research that has been done has limitations that qualify our findings and present opportunities for further research. Not much research has been done about the need of CRM in improving the performance of banks and creating a better relationship with customers. For this reason, this research has been done so that more insights into the topic could be identified. Moreover, the earlier research done on this topic could be used as an important tool for further research.

Marriott is renowned for its elegant and comfortable hotels and resorts. The company caters to a targeted customer base, ranging from the frequent corporate business traveler to the family enjoying their occasional weekend get-away. Marriott has continued its rise in the lodging, contract services, and restaurant industries. The company continuously strives to meet the needs and wants of its customers while strategically maneuvering the rigors of today’s competitive and ever-evolving market of glamorous destinations and convenient services. In order to remain relevant in a highly-competitive environment, Marriott must strike that successful balance of minimizing costs, and gaining and effectively

The city has several great theatres and concert halls, including the Palace Theatre right opposite the Palace Hotel.

This report was commissioned to critically evaluate Marriott Hotel chains strategies on the promotion of sustainable tourism development and their policies put in place. The research draws attention to the fact that Marriott international have implemented many sustainable strategies such as involving in sustainable activities from planting mangroves to working with sustainable supply chains. Each year Marriott produces a sustainable report which involves goals achieved and future goals. By 2025 Marriott wants to achieve most of their goals such as reduce their water usage , carbon, waste and food waste. These approaches will be measured each year to see how their doing to achieve their set goals.

Marriott have 55% franchised hotels in the worldwide. Marriott’s main brands are divided in to eight segments these are asfollowing, 1) signature brand is Marriott hotel& resorts 2) Luxury Brands are Ritz –Carlton, Bulgari Hotels and Resorts, JW Marriott Hotels & Resorts. 3) Life Style Collection; are Renaissance hotels, Autograph Collection Hotels and Resorts, AC hotel by Marriott, EDITIONS Hotels and Moxy Hotels. 4) Destination Entertainment; are Gaylord Hotels, Marriot Vacation Club (MVC) , JW Marriott Desert Spring In door Boating parking Foyer .5)Select- Service Lodging: Courtyard by Marriott, Fairfield Inn by Marriott ,Spring Hill Suites By Marriott, Protea Hotels.6) Extended –stay Lodging; Residence Inn by Marriott, Town Place Suite by Marriott ,Marriot Executive Apartment .7)Timeshare ; Frenchman Cove ,USVI a Marriot Vacation Club Resort, Marriott Grand residence Club, The Residence at the Ritz –Carlton, The Ritz Carlton Destination Club 8)Conference centers; Marriott Conference centers.(WWW.Marriots.com). In 2014 to 2015 Marriott’s planning open 26000 new rooms in 5 continent which makes strong pipeline in this brand portfolio and also around 25% luxury brand all ready have in this company account. In this report analyze and discuss about the Marriot Selected Service Lodging brand Courtyard by Marriott. It is mainly targets on business travelers and families, mainly its design for competes other midlevel business oriented hotels like Hilton Garden inn etc. its operates 900 Hotels in 38 countries .As sub brand of Marriott it is 12th largest hotel brand in the world which operates Regions include the U.S.A and Canada, The Caribbean &Latin America, The Middle East and Africa and Asia Pacific. This

Each year the objective was to increase and attract more occupants which she did for the company. Also, the introduction of internet communications is a big plus for the business traveller using the hotel. We now know how important the internet is to every type of guest these days. Furthermore, location positioning is important and with hotels located on major highways, office complexes, airports and surrounding large shopping centres it is fighting other competitive hotels.

• What is the cost of capital for Marriott’s as a whole at the prevailing capital structure vs. at the target capital structure.

1. Project Chariot involves a conflict of interests. Describe this conflict, who it is between, and who stand to gain or lose from this project.

Marriott International, Inc. is one of the world's leading lodging and contract services companies. The company has its roots in the restaurant industry, beginning with a chain of 'Hot Shoppes' begun by J. Willard (Bill) and Alice S. Marriott in 1927. In 1957, "another business segment made its debut when Marriott's first hotel, the Twin Bridges Marriott Motor Hotel, opened in Arlington, Virginia" (History of Marriott International, 2012, Funding Universe). After its restructuring during the 1980s, "Marriott's three core businesses became lodging; food and services management; and food, beverage, and merchandise operations at airports and on turnpikes" (History of Marriott International, 2012, Funding Universe). Today, Marriott is heavily diversified within the hospitality industry: "Marriott International has two operating groups: Marriott Lodging, which generates about 60 percent of company revenue, and the Marriott Service Group, its contract services operation" which operates contract services such as food and facilities management and senior living facilities (History of Marriott International, 2012, Funding Universe).

The Marriott Corporation was found by J. Willard Marriott in 1927. What started out as a small stand where J. Willard and his wife sold root beer is now one of the biggest, most successful hotel and lodging chains in the world. (Blogs.marriott.com, 2017) The Corporation’s headquarters are located in Washington D.C. in the US. The hotel chain is active in over 122 countries and has a portfolio of 6000 plus properties. The corporation owns over 30 hotel and lodging companies. They have a loyalty system that goes from silver to platinum that costumers can use to pay less for future bookings and can be used with associated companies. (www.marriott.com, 2017)

Marriott International envisions itself to be the world’s lodging leader. Its mission is to provide the best possible lodging services experience to customers who vary in backgrounds, language, tradition, religion and cultures all around the world. Marriot is committed to environmental preservation through using environment-friendly technology and engages in social responsibility and community engagement.  We value our shareholder’s so we will only take steps that will ensure our growth. Most importantly, through our “spirit to serve”, we emphasize the importance of Marriott’s people and recognize the value they bring to the organization’s growth and success. It aims to increase revenues by 9% every year, to increase

Marriott established six strategies to compete with its rivals. The first strategy was the Next Generation travelers, which purpose was to understand and attract Gen X, Y and future guests. The second strategy was the Brand distinction as a way to invest in innovation and differentiation. The third one was the Portfolio power which built loyalty with the most compelling family of brands. The fourth and fifth ones were the Technology leadership which empowered connections for guests and associates and the Owner preference which generated value for hotel owners and franchises. The sixth strategy was the Global Growth which guided Marriott to expand their footprint and profitability. Other than these six strategies, Marriott also developed a corporate social responsibility strategy known as the “Spirit to serve”. (Marriot, 2014)

Marriott is a multi brand company with a Global Portfolio that providing lodging that fit within many market segments. This report will discuss briefly Marriott’s Portfolio of hotels, what they do, briefly examine a number of their key marketing strategies and examine how they are implemented, measured and ask the question does this make them market leaders?