Essay On Online Marketing

Through the methodology proposed, we aspire to achieve a more efficient technology for generating keywords and finding more accurate data from the search engine. By saving physical memory and storing only what is important rather than all the data from a random website. Also, due to this we may achieve faster response time. So, here we can conclude that the proposed system may be more better than the previous systems

Key words are words that focus your search toward the topic you want to research. “Searchers use keywords as a way to identify and verbalize their problem or topic in which they're looking for more information (Hubspot, 2015).” Key words are important because the better your keyword choice, the better your search will be. For my search, I used the keywords motivating + minority+ students. Then I searched. After reading through some of the articles that came up, I

Whenever you are writing an SEO-friendly article, Webpage content or essay keyword plays a crucial role. A keyword density checker is a tool to calculate the occurrence of the important keyword in your webpage or any content so that you can verify whether the keywords are appearing as desired.

I used Wordtracker for a while, but I didn 't find it a good enough fit for me to pay money for it every month. And, of course, I used the free Google keyword research tool to come up with some keyword ideas, but that is hugely time-consuming, and it doesn 't give you all the details you need to figure out the exact right keywords to target.

Google Analytics – of all the software that’s available to you for your SEO strategy, Google

Google's Keyword Planner is a great place to come up with a wide range of keywords. Just enter your main keyword then browse through the results. Once you have some relevant long-tail keywords, you simply weave them into the content on your homepage.

You will be able to access your own portal to see traffic stats and track keyword rankings. We work with Google Analytics to prepare reports for you.

I found that PsycINFO database from Ovid is useful and reliable as apart from providing clear reference details for every text, it highlights keywords in search results, and this really raise efficiency. The following three research papers are the most relevant sources for this topic.

When searching, you are looking for a high volume of keywords, with low competition. The sweet spot for quality keywords tends to be between 3,000 and 10,000 searches per month. You also want to look at the suggested

SpyderMate of MentorMate developed this Android app and useful for the webmasters, SEO experts and online marketers. Using it you can check the SEO score and authority of any website and measure the effectiveness of your SEO and SMO campaigns. Identifying the organic competitors and visualizing the weakness of your own site is also done through this app.

When you first begin working with your website in SEMRush, you will be presented with an overview display that contains a detailed report of users your website attracts. The overview also displays the top keywords on your website. The report is classified by region, both in terms of users and keywords, as well as the relationship between the two. This will be the page of most value to you when making traffic comparisons between keywords and websites.

This algorithm is implemented and have not used third party library other than numpy (for computation) and gensim (loading of data set) Each word in the keyword list is converted to a vector using word2vec. We use GoogleNews pre-trained dataset to get vector of word.

ne. Most of the time, explicit feedback corresponds to a preferential vote assigned to a subset of the retr ieved results. This technique, allows the system to build a r ich representation of user needs. Deliver ing relevant resources based on previous ratings by users with similar preferences is a for m of personalized recommendation that can also be applied to web search, following a collaborative approach. Another idea to help users dur ing their search is to group the quer y results into several clus- ters, each one containing all the pages related to a topic. The clusters are matched against a quer y, and, the best results are retur ned. This kind of approach is called adaptive result cluster ing. Some search engines include

A web crawler is a program which can discover and read all HTML pages and documents on the websites in order to index the contents and build a search engine ,as defined previously in Chapter One.Other terms used for a crawler are a web spider ,an ant or an automatic indexer [1] .Web crawlers have been used in some sites and is the main component of web search engines. Its function is to update web contents or indexes by copying all the pages they visit for later processing by a search engine. Systems assemble a corpus of web pages, index them, and allow users to issue queries against the index and the web pages matching these queries[2].There is another use of crawler called web achieving,for instance internet achieve, in this case a large number of sets of web pages will be collected and archived,at a regular times[4].Web crawlers are used to discover and collect data from pages lacking hard pieces of data mining[6],otherwise there will be a lot of challenges for web crawling to fetch the contents.

Search engine optimisation is undoubtedly one of the most important things to take care when running a website or a blog. There are plenty of SEO plugins for WordPress but some of them are rather bad. However, Yoast SEO is a handy freemium tool that helps you choose keywords, analyse your content and provides you with tips on how to improve the