Having originally emerged in the late 1850s as means of keeping cricketers fit during winter (AFL 2017), Australian Football, or simply football, has grown to become the most popular spectated sport in Australia (Topend Sports 2013), with an average national attendance per game that places it as the fourth largest league in the world (Mitchell
2017). As of 2017, the Australian Football League (AFL), was comprised of 18 teams with
847 active players (AFL 2017). Although football was traditionally seen as a very working-class sport, the AFL’s rapid commercialization of the game in the mid to late
90s dramatically shifted its focus towards garnering commercial sponsors in order to financially support the transcendent reputation the organization
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Today, Essendon has a strong loyal following, with 67,768 registered memberships as of 2017 (Ralph 2017), and an estimated national fan base of over 1 million (Essendon FC 2017). In order to encourage supporter and follower engagement and interaction, Essendon, like every other professional sporting team, maintains a strong social media presence across multiple media channels such as Facebook,
Instagram, Snapchat and Twitter (Essendon FC 2017). This intimate access to
Essendon’s story allows for potentially millions of supports, followers and fans alike to feel as though they have been part of the team’s journey to where they are now and where they may potentially end up (Clapp 2017).
One of Essendon’s fastest growing and most popular social media channels amongst fans, is Instagram. With 2,074 posts and an estimated 131,000 followers to date,
Essendon Football Club’s Instagram is the third most followed club in the Australian
Football League, after Collingwood and Hawthorn (Shunt 2017). Although Instagram has a far smaller userbase when compared to Facebook, the social media channel
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This psychological phenomenon of a fan Basking in Reflected Glory, or BIRGing for short, post-win is heavily rooted in social identity theory, which aims to explain how a person’s self-esteem can be enhanced by identifying themselves with another person’s success
(Stavros et al. 2015, p. 459). The effect is further exacerbated by Essendon FC by routinely posting 1- 2 celebratory posts, after a winning game (See Exhibit A), but failing to post anything directly after a loss. Conversely, this phenomenon is called Cutting Off
Reflected Failures, or CORFing for short; and is regularly employed by many sports social media channels in order to manage and counter any threats to their fan’s self-esteem
(Stavros et al. 2015, p. 464).
Exhibit A – Example of BIRGing during post-game celebrations.
When analyzing the communication mediums used on Instagram, it is evident in Table 3 that the forms which attract the greatest follower engagement on average, are photos and quotes. Receiving almost twice as many likes as video content, this high level
Social media shows that people will change themselves so they conform to societal expectations. Instagram allows people to be someone other than who they really are. People will post a “who is the prettiest” poll, this gets them popularity and girls will enter highly edited
The AFL (Australian Football League) is the highest-level professional competition in the sport of Australian Rules Football. The league consists of 18 teams. The AFL season consists of a pre-season competition which consists of 3 rounds, followed by a 23 round regular season. The top eight teams then play off in a four round finals series, finishing in the AFL Grand Final. AFL is one of Australia’s favourite sports to both participate in and watch. Research conducted in 2000, showed that there were roughly 443,000 registered players in Australian, ranking it the third highest sport (Australian Government, 2008). For the 2014 grand final game between the Sydney Swan and Hawthorn there were approximately 2,813,000 people watching
A survey focused on the reason why children participated in sport was preformed on primary school students by Messrs Scott Malaxos and Nathan Wedgwood of the University of Sydney. The survey was conducted on children aged between 8 and 13, they were asked to why they participated is sport. The number one reason for taking part in sport was to compete with 83 per cent. Though, the unsurprising fact was that the second highest cause was being like sports stars with 58 per cent of the vote. Evidently AFL players are role good models because so many children look up to them for motivation in participating in
Moving forward, social media has been a major convenience and reward to virtually everyone. On an individual basis, social media allows friends and family both near and far to communicate with one another. Also, businesses are flourishing through the use of social media. Advertising has never been easier. Horn (2013) states, “Our profession, unlike any time before, is demanding we become social media (…) experts” (1). Horn (2013) also states, “More than half of reporters (55 percent) use Twitter and Facebook to source stories” (1). Social media has greatly benefited business life and personal life.
The structure of Instagram begs for you to make lasting impressions of your values and display the heart and soul of your company. Using motivational or inspiring content is also encouraged to attract Instagram users. The majority of users on Instagram are teens and young adults, your next consumer base. While the older generations will stay loyal to Facebook, many of the younger generations are flocking to Instagram and staying there.
Instagram is a free application that is located on cellphones in the apple store and google play. Instagram is a fun and exciting way to post your life with a lot of pictures. Strolling down my timeline I see people posting thousands of pictures about absolutely nothing or some people that have not posted in ages.
who have many followers. Instagram is a profitable tool for people or businesses to share
The Australian Institute of Sport founded in 1981, in the lead up to the commonwealth games in 1982. In the 1980’s era hockey, soccer was the main two that were popular. The Australian women’s national filed hockey team began their run as one of the top teams in the world in 1985, a place they would hold until the 2000. During the 1980’s Australian soccer players began to start playing regularly in overseas professional leagues. The most successful player of the decade was Craig Johnston who scored a goal in the 1986 FA Cup Final for Liverpool. During the 1980’s the federal government created a number of sport programs including Aussie Sports and Active Australia. In 1990, the Victorian Football League changed its name to the Australian Football League. Soccer in Australia faced a challenge in attracting youth players because of their ethnic nature of the sport at the highest level if national
The Americanization of Australian culture and society has changed the sporting culture in Australia but I believe that it has improved upon the already great culture we had in this great southern land. Ever since Australian’s started realizing there was more to their sport then their local cricket or AFL ground they started looking outwards more and found America. The influence of American sport is everywhere in Australia. Popular American sports that have found strong roots in Australia include Baseball, basketball and gridiron. These three sports, all extremely popular in America gave the Australian public something else to grab their attention, something else to enjoy during the off season of AFL. Another team to start barracking for and follow closely through all their highs and lows. The slow Americanization of Australia has brought with it all the great parts of the American culture which all assist in enhancing the Australian sporting culture. What’s great about the
One of the articles that I found on my subtopic is called " Social media use builds fan avidity” by David Broughton (www.sportsbusinessdaily.com). It talks about how fans can associate with their most loved games alliances through online networking applications and locales, fans seeing themselves as greater fans as a result of having the capacity to take after their most loved groups on destinations like Facebook, Twitter, and other online networking locales. Online networking is an awesome advertising apparatus for advancing
They would not be the number one followed team in the NBA if they did not use the tools to their advantage. The strengths the Lakers hold on social media is that they are such an historic team. Winning 16 championships holds many different eras they embark back on like the era they had in the 80s to the Shaq and Kobe era to the Post-Shaq era. Content is easy to create dating back to these eras. The Lakers do not have a hard time searching for relevant content.
Instagram has a business feel to it. This is where 70% of the world's leading brands play. It means some serious business. A survey showed that Instagram users tend to share, like and comment on brand postings far more often than that observed on other social media sites. Visual Appeal
By October 6, 2013, Wegmans has 35,518 tweets and 61,083 followers. The number of followers has increased by 237 in the past three days since October 3, 2013. Of the 237 new followers, 38 of them are users without profile photos (just the original “egg” photos) and having few followers. In addition, 50 of the new followers have above 100 followers, and some of them are also influential users, like @XeroxCorp (57,023 followers), @mwachtel (19,751 followers), @phillygrub (9,386 followers), @anyadowning (5,490 followers), @FoodFotoGallery (4090 followers), @BostonianBows (2,743 followers), and @BelieveInSyr (2308 followers). These kind of followers would be helpful for Wegmans.
Instagram can offer you a selection of things to do apart of sharing photos and videos, the user can improve their photos or videos with a variety of filters that the app offer. They can mention someone in a photo or comment, add hashtags to their photos and use Instagram direct, another way to stay connected with your followers but a privately medium of a chat.
ow much do you sincerely love to express your true self and share your experiences globally through pictures with other individuals online? With this social media networking app, you can do just that! Kevin Systrom and Mike Kreiger are the founders of Instagram and launched this app October 06, 2010 ( ). Since 2015 this app has grown to 400 million users, 95 million photos are being uploaded daily and 40 billion are being shared daily, this shows the true potential and value in this social media app ( ). The demographics of the users for this app range from children in their youth and all the way up to the elderly. Instagram is used for self-expression, social interaction, networking, making memories and also exposing the privacy of our youth.