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Ethics In Advertising, Ethics, And Advertising Ethics

Decent Essays
Now the wind of technological advancement is blowing all around the glob. Our life become so much easy and comfortable. For the sake of explosion of new technology, media, and new opportunities is transforming the marketing and advertising landscape and revolutionizing the way the industry conducts business. The only fact is the transparency that is needed. For the sake of motivating advertising, public relations, and marketing communications professionals to practice the highest personal ethics in the creation and distribution of commercial information to consumers the institute for advertising (IAE) was created.
Administered by the American Advertising Federation (AAF) in partnership with the Reynolds Journalism Institute (RJI) and the Missouri School of Journalism the Institute for Advertising Ethics, the IAE was built there are eight principles and practices which convey how all forms of communication should do what is right for consumers and which in turn is right for business.
Principle 1
Serving the public is the best thing in the world . For the sake of serving people Advertising, public relations, marketing communications, news, and editorial all share a common objective of truth and high ethical standards. Research suggest that consumers do believe in honest and ethical advertising. Now the industry has started growing and they have committed to highest standards of truth and accuracy. Professionals have to build and maintain consumer trust so that they can
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