Etude diagnostique de l'entreprise Danone Sommaire Introduction I L’entreprise Danone 1. L’histoire du groupe 2. Fiche signalétique 3. Activités de Danone a. Eaux b. Produits laitiers c. Nutrition infantile d. Nutrition médicale 4. Domaine d’activité II Analyse stratégique 1. Analyse interne a. Stratégie de l’entreprise b. Ressources c. Marketing MIX d. Méthode ABC e. SWOT interne f. Matrice BCG 2. Analyse externe a. Porter b. Hexagone sectoriel c. Pestel d. Cycle de vie e. SWOT externe III Stratégie de développement 1. Domaine d’activité eaux 2. Le groupe Conclusion Bibliographie Annexes [pic] [pic] …show more content…
Au niveau National, on notera l'acquisition de la société VOLVIC en France. En 1994, afin d'affirmer son statut de groupe international de l'agroalimentaire et des boissons, le groupe BSN renomme la société : « GROUPE DANONE » Le groupe ne perd pas pour autant son objectif de devenir leader mondial A partir de 1997, il décide de recentrer ses activités et décide de se concentrer sur 3 métiers : • produits frais laitiers • boissons • biscuits et produits céréaliers 3 domaines prioritaires qui ont une vocation mondiale. De plus, le nombre faible de métiers va permettre la mobilisation des ressources internes. Il décide donc de céder ces activités épicerie, pâtes, plats cuisinés, confiserie. De 2000 à 2005, le groupe va se séparer de la plupart de ses activités de bières en Europe, de ses activités « fromage » en Italie..... [pic] De 2007 à 2008 Après avoir cédé son activité « biscuits et produits céréaliers », c'est la fin d'une période d'une dizaine d'années de recentrage du groupe. 2 objectifs sont alors visés : • se recentrer entièrement sur la santé et le bien-être. Le groupe comprend bien qu'une nouvelle tendance est arrivée sur le marché. • Obtenir une taille suffisante pour échapper aux grands concurrents (en 2005, il y a eu une rumeur de tentative d'OPA de DANONE par PEPSI COLA. Le gouvernement français protégea DANONE.) L'intention était alors de focaliser ses efforts de recherches et d'innovation ainsi que
This initial setback with dairy products drove Danone to copy in China the alliance strategy used with great success to expand into Italy and Spain in the 1980s. Danone decided to capitalize successful local businesses rather than build its own businesses from scratch, resulting in a strong focus on joint ventures and acquisitions. Unlike most multinationals, Danone gave these acquired local businesses a great deal of autonomy. The joint ventures and acquired firms continued to sell their products under their own brands. Until late 2002, 80 per cent of Danone’s sales in China were under local brands. Furthermore, Danone let the former executives run the businesses and didn’t get involved much in daily operations. In fact, Danone functioned more like a capital investor, linking its joint ventures through capital investment rather than joint products. This expansion strategy in China worked very well. In 2001, Danone had become one of the largest food concerns in China, with $1.2 billion in sales, more than 50 plants and around 25,000 employees.14 Accounting for 9 per cent of Danone’s international sales in 2003, China became Danone’s third largest
A. its unprofessional and may lead to a delay in court hearing or process until it is better understood, or corrected. (Sieter chapter 4)
Any inflammatory process that involves the skin, such as contact dermatitis, can leave areas of hypopigmentation upon healing.
Although, Susan changed her major several times she never finished college. Susan chose different majors to try and find what fit best for her. With all of the majors, she tried she couldn’t find one that she enjoyed long enough to complete the program. Susan went to community college for three years. During the three years she was enrolled she majored in nursing, business administration, education, and sociology. Susan admits that she has never been really good at school, and she only chose two of the majors because her friends chose them.
Often people forget that the community in which they live in plays a vital role on their lifestyle. Your community may influence you on how you experience others culture, it may predispose you to certain illnesses and crimes due to location. It may influence you to think big and want better for your future and your children’s future base on the people you are surrounded by. Communities sometimes influence its member’s careers paths base on merely the need of that community. The purpose of this paper is to assess the community of Stapleton, its demographic, needs and issues both
Sounds good. Can you also send as email if possible. This way is more faster for everybody. Here is the information I will need.
There is a feeling of celebration. The text for the viewers guides one to appreciate Aguilar’s traditions. It explains how his photography is not a photojournalist method of hunting. Aguilar’s photography approach follows his parent’s teachings. The photographer is rooted in traditional morals and refuses to believe in “stolen” moments. “He solidifies his relationships with the people in his photographs by presenting them with a large, high-quality prints of their images” (Goudi’ni Gallery). Respect and generosity are core morals in his principles of photography which allow a picture to
In considering a differential diagnosis of ADHD and a learning disability, there are a few specifics that school counselors should consider. Children with hyperactivity underachieve because of their difficulty attending in the classroom, low rates of academic engagement, and inconsistent work completion (DuPaul et al., 2008). Children with a diagnosis of ADHD, behaviors are pervasive, exhibited in both the home and school environments, and impair academic and social functioning (Barkley, 2003). In differentiating the symptoms of hyperactivity disease with other mental health disorders, the authors have noted that similar symptoms of inattention have been found in children who have mental retardation. Symptoms of oppositional defiant disorder should also be differentiated with hyper activeness, although many children are diagnosed with both. Distinguishing between
Choice “C” is the best answer. This patient has an anion gap (sodium (149)- (chloride (114) + bicarbonate (15))=20) lactic acidosis (serum lactate 5.6 mmol/L) most likely secondary to an infectious etiology. He also has an elevated white blood cell count, a CT scan and X-ray suspicious for multiple nodular pulmonary infiltrates. The patient also meets criteria for severe sepsis: pulse >90 beats/minute, temperature greater than 38.0 °C, respiratory rate greater than 20/min, WBC greater than 12,000 cells/mm3 with signs of sepsis-induced tissue hypoperfusion (elevated lactate).
Exhibition that draw most of my attention was Poetics of Relation that was available from May 29th until October 18th this year. This exhibition was inspired by the writings of philosopher and author Edouard Glisant. This
Nous avons vu des yards de soleils dans la France Nord. c'était joli. Donc nous avons pris des plein de peintures.
French cookie market is an established market with a lot of strong brands. There are several key characteristics of the market, which is essential for the development of Michel et Augustin Cookies:
Thinking in this product makes me want to have some of it. The first impression people might have when they see this dessert is that it might be an expensive and luxurious product because of its embellished packaging. It can be identified by the cute design of the box due to the fact that on the left of the box there is a sumptuous ribbon that its background color is a combination between dark cinnamon and lightly caramel, furthermore, the ribbon has the brand´s name sketched all around it. The theme color of the whole box is pearly white what makes the letters of the brand, written on the top of the box, stand out in a bright gold. Moreover, bellow the ribbon there is a little description in French about the glamorous product and next to it a small window made of transparent plastic where the small pieces of the product are shown to the public. The most interesting thing comes after its purchase. I start feeling the anxiety when it is time to open this fancy box because as
Board of Directors Mr. Mohamed Osman El-Dib Chairman & Managing Director Mr. Jean Philippe Coulier Vice Chairman & Managing Director Mr. Jerome Jacquier Board
stesse prove e agli stessi controlli previsti per i pneumatici nuovi. Infine, si tratta di una soluzione green, che